create guidelines for mobilizing salmon data

[mbjones]

Write up a simple guidelines document for salmon data providers interested in open data harvest using schema.org that points them to the SOSO guidelines and adds any salmon-specific guidelines on how to expose their data. Guidelines might include:

• how to write simple SOSO-compliant records
• how to structure a sitemap
• salmon-specific metadata, vocabularies, and annotations
• contact info for more questions