Image Formats

Lossy Static

We are slowly leaving behind the world of JPEG.

Type	Popular Uses	Description
HEIF	OS	🟢 Reduce JPEG file size by about 50% without quality loss ⚪ Adopted natively in Apple operating systems beginning 2017 (HEIC) 🟡 Has caused confusion to users who attempt to upload images to services or other operating systems that don't recognize the format
AVIF	Web browser
WebP	Web browser	⚪ Developed by Google 🟡 If downloaded, often "can't" be uploaded somewhere else — this might be considered a win by the content creator depending on the context — however the user can force webp to jpg by changing the file extension through the file explorer

More Resources

🔗 MDN: Image file type and format guide