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describing-vc-terms.ttl
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describing-vc-terms.ttl
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<>
<http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Document> ;
<http://www.w3.org/1999/xhtml/vocab#alternate> <GlossaryOfTerms.txt> ;
<http://www.w3.org/2000/01/rdf-schema#label> "Common Venture Capital Terms & Acronyms"@en ;
<http://www.w3.org/2000/01/rdf-schema#comment> """Covers the definition of a variety of terms commonly
used in Venture Capital and other Business circles."""@en ;
<http://purl.org/dc/terms/created> "2014-09-26"^^<http://www.w3.org/2001/XMLSchema#date> ;
<http://purl.org/dc/terms/modified> "2019-06-24"^^<http://www.w3.org/2001/XMLSchema#date> ;
dcterms:creator <http://kingsley.idehen.net/dataspace/person/kidehen#this> ;
<http://www.w3.org/1999/xhtml/vocab#license> <http://creativecommons.org/licenses/by/4.0/deed.en_US> ;
<http://creativecommons.org/ns#attributionName> "Kingsley Uyi Idehen" ;
schema:about <#ABC> ,
<#ARPU> ,
<#BusinessModel> ,
<#Buy> ,
<#CAC> ,
<#CACR> ,
<#CAGR> ,
<#CHURN> ,
<#CLV> ,
<#CLV> ,
<#CRR> ,
<#CX> ,
<#DemandWare> ,
<#Die> ,
<#Fly> ,
<#FunnelBreakingPoint> ,
<#IWC> ,
<#LAE> ,
<#LEWF> ,
<#LTV> ,
<#ProductLifeCycle> ,
<#REP> ,
<#RSVP> ,
<#SLIPPERY> ,
<#SpinIn> ,
<#SpinOut> ,
<#TCO> ,
<#TLAC> ,
<#Try> ,
<#Upsell> ;
<http://creativecommons.org/ns#attributionURL> <http://kingsley.idehen.net/dataspace/person/kidehen#this> ;
dcterms:references <http://www.slideshare.net/DavidSkok/customer-acquisition-monetization-keys-to-your-business-plan> ,
<http://www.slideshare.net/mjskok/2014-09-bo-s-presentation-v16-final-for-slideshare> .
## Metrics
<#TractionGap>
a skos:Concept ;
schema:name "TractionGap"@en ;
skos:prefLabel "Traction Gap"@en ;
schema:mainEntityOfPage <http://wildcat.vc/wp-content/uploads/2017/05/Wildcat-Traction-Gap-Framework-4-2017.pdf> ;
wdrs:describedby <> .
<https://www.linkedin.com/pulse/search-science-sales-bruce-cleveland/>
schema:mentions <#TractionGap> ,
<#IPR> ,
<#MVT> .
<#IPR>
a skos:Concept ;
schema:name "IPR" ;
skos:prefLabel "Initial Product Release"@en ;
schema:description "First publicly deployed product iteration"@en ;
wdrs:describedby <> .
<#MVT>
a skos:Concept ;
schema:name "MVT" ;
schema:prefLabel "Minimal Viable Traction"@en ;
schema:description "Period between Initial Product Release (IPR) and Minimum Viable Traction (MVT)"@en ;
wdrs:describedby <> .
<#MVR>
a skos:Concept ;
schema:name "MVR" ;
schema:prefLabel "Minimal Viable Repeatability"@en ;
schema:description "Solution-grade product, business model, and repeatable sales/marketing"@en ;
wdrs:describedby <> .
<http://wildcat.vc/wp-content/uploads/2017/05/Wildcat-Traction-Gap-Framework-4-2017.pdf>
schema:mentions <#MVR> ,
<#MVP> .
<#MVP>
a skos:Concept ;
schema:name "MVP" ;
schema:prefLabel "Minimal Viable Product"@en ;
schema:description "Product with minimal customer validation metrics"@en ;
wdrs:describedby <> .
<#EIR>
a skos:Concept ;
schema:name "EIR" ;
skos:prefLabel "Executive In Residence"@en ;
schema:description """Refers to a person at a Venture Capital firm awaiting an executive position in a startup
funded by the aforementioned firm."""@en ;
wdrs:describedby <> .
<#CX>
a skos:Concept ;
schema:name "CX" ;
skos:prefLabel "Customer Experience"@en ;
skos:related <http://www.topdownsystems.com/resources/blog/winning-customers-for-life-with-great-customer-experience-strategy> ,
<http://www.forbes.com/sites/forbespr/2014/09/10/companies-struggling-to-win-customers-for-life-says-new-study-by-forbes-insights-and-sitecore> ,
<http://www.forbes.com/forbesinsights/sitecore/index.html> ;
schema:mainEntityOfPage <http://www.topdownsystems.com/resources/blog/winning-customers-for-life-with-great-customer-experience-strategy> ,
<http://www.forbes.com/sites/forbespr/2014/09/10/companies-struggling-to-win-customers-for-life-says-new-study-by-forbes-insights-and-sitecore> ,
<http://www.forbes.com/forbesinsights/sitecore/index.html> ;
wdrs:describedby <> .
<#CLV>
a skos:Concept ;
schema:name "CLV" ;
skos:prefLabel "Customer Life Time Value"@en ;
skos:related <http://www.forbes.com/sites/forbespr/2014/09/10/companies-struggling-to-win-customers-for-life-says-new-study-by-forbes-insights-and-sitecore> ,
<http://www.forbes.com/forbesinsights/sitecore/index.html> ;
schema:mainEntityOfPage <http://www.forbes.com/sites/forbespr/2014/09/10/companies-struggling-to-win-customers-for-life-says-new-study-by-forbes-insights-and-sitecore> ,
<http://www.forbes.com/forbesinsights/sitecore/index.html> ;
wdrs:describedby <> .
<#ACV>
a skos:Concept ;
schema:name "ACV" ;
skos:prefLabel "Annualized Contract Value"@en ;
skos:related <http://www.forbes.com/sites/forbespr/2014/09/10/companies-struggling-to-win-customers-for-life-says-new-study-by-forbes-insights-and-sitecore> ,
<http://www.forbes.com/forbesinsights/sitecore/index.html> ;
schema:mainEntityOfPage <http://www.forbes.com/sites/forbespr/2014/09/10/companies-struggling-to-win-customers-for-life-says-new-study-by-forbes-insights-and-sitecore> ,
<http://www.forbes.com/forbesinsights/sitecore/index.html> ;
wdrs:describedby <> .
<#SpinOut>
a skos:Concept ;
schema:name "SpinOut" ;
schema:description "When a company turns an internal project, department, or division into an independent company."@en ;
wdrs:describedby <> .
<#SpinIn>
a skos:Concept ;
schema:name "SpinIn" ;
schema:description """When a company funds an external project that's later acquired and turned into
an internal project, department, division, or wholly owned subsidiary."""@en ;
wdrs:describedby <> .
<http://sw.opencyc.org/concept/Mx4rvViBYpwpEbGdrcN5Y29ycA>
a owl:Class ;
schema:name "Interval-based Quantity Measurement"@en ;
wdrs:describedby <> .
<#CRR>
a <http://sw.opencyc.org/concept/Mx4rvaEcosFuQdiNopS8VV8ODg> ;
schema:name "CRR" ;
skos:prefLabel "Customer Retention Rate"@en ;
<#hashTag> "#CRR" ;
skos:related <http://www.slideshare.net/DavidSkok/the-saas-business-model-and-metrics/34/> ;
wdrs:describedby <> .
<#DRR>
a <http://sw.opencyc.org/concept/Mx4rvaEcosFuQdiNopS8VV8ODg> ;
schema:name "DRR" ;
skos:prefLabel "Dollar Retention Rate"@en ;
<#hashTag> "#DRR" ;
skos:related <http://www.slideshare.net/DavidSkok/the-saas-business-model-and-metrics/45/> ;
wdrs:describedby <> .
<#CHI>
a <http://sw.opencyc.org/concept/Mx4rvaEcosFuQdiNopS8VV8ODg> ;
schema:name "CHI" ;
skos:prefLabel "Customer Happiness Index"@en ;
<#hashTag> "#CHI" ;
skos:related <http://www.slideshare.net/DavidSkok/the-saas-business-model-and-metrics/34/> ;
wdrs:describedby <> .
<#CAC>
a <http://sw.opencyc.org/concept/Mx4rvaEcosFuQdiNopS8VV8ODg> ;
schema:name "CAC" ;
skos:prefLabel "Customer Acquisition Costs"@en ;
<#hashTag> "#CAC" ;
skos:related <http://www.slideshare.net/DavidSkok/customer-acquisition-monetization-keys-to-your-business-plan/> ,
<http://www.slideshare.net/DavidSkok/the-saas-business-model-and-metrics/69/> ,
<http://www.slideshare.net/DavidSkok/the-saas-business-model-and-metrics/71/> ,
<http://www.slideshare.net/DavidSkok/customer-acquisition-monetization-keys-to-your-business-plan/9/> ,
<http://www.slideshare.net/DavidSkok/customer-acquisition-monetization-keys-to-your-business-plan/10/> ,
<http://www.slideshare.net/DavidSkok/customer-acquisition-monetization-keys-to-your-business-plan/15/> ;
wdrs:describedby <> .
<http://labs.openviewpartners.com/market-segmentation-how-why-when/>
schema:mentions <#CAC> .
<http://labs.openviewpartners.com/ltv-cac-ratio/>
schema:mentions <#CAC> .
<#CacLtvRatio>
a <http://dbpedia.org/class/yago/Ratio113819207> ;
schema:name "CAC:LTV Ratio"@en ;
skos:prefLabel "Customer Acquisition Costs to Customer Life Time Value Ratio"@en ;
owl:sameAs <http://labs.openviewpartners.com/ltv-cac-ratio/#.WSbOIdzyub8> ;
<#hashTag> "#CACLTV" ;
schema:mainEntityOfPage <http://labs.openviewpartners.com/ltv-cac-ratio/> ;
wdrs:describedby <> .
<#LTV>
a <http://sw.opencyc.org/concept/Mx4rvViBYpwpEbGdrcN5Y29ycA> ,
<http://sw.opencyc.org/concept/Mx4rvaEcosFuQdiNopS8VV8ODg> ;
schema:name "LTV" ;
skos:prefLabel "Lifetime Value of a Customer"@en ;
<#hashTag> "#LTV" ;
skos:related <http://www.slideshare.net/DavidSkok/customer-acquisition-monetization-keys-to-your-business-plan/> ;
wdrs:describedby <> .
<#MRR>
a <http://sw.opencyc.org/concept/Mx4rvViBYpwpEbGdrcN5Y29ycA> ,
<http://sw.opencyc.org/concept/Mx4rvaEcosFuQdiNopS8VV8ODg> ;
schema:name "MRR" ;
skos:prefLabel "Monthly Recurring Revenue"@en ;
<#hashTag> "#MRR" ;
skos:related <http://www.slideshare.net/DavidSkok/the-saas-business-model-and-metrics/53/> ;
wdrs:describedby <> .
<#ARR>
a <http://sw.opencyc.org/concept/Mx4rvViBYpwpEbGdrcN5Y29ycA> ,
<http://sw.opencyc.org/concept/Mx4rvaEcosFuQdiNopS8VV8ODg> ;
schema:name "ARR" ;
skos:prefLabel "Annual Recurring Revenue"@en ;
<#hashTag> "#ARR" ;
skos:related <http://www.slideshare.net/DavidSkok/the-saas-business-model-and-metrics/53/> ;
wdrs:describedby <> .
<#OTE>
a <http://sw.opencyc.org/concept/Mx4rvViBYpwpEbGdrcN5Y29ycA> ,
<http://sw.opencyc.org/concept/Mx4rvaEcosFuQdiNopS8VV8ODg> ;
schema:name "OTE" ;
skos:prefLabel "On Target Earnings"@en ;
<#hashTag> "#OTE" ;
skos:related <http://www.slideshare.net/DavidSkok/the-saas-business-model-and-metrics/63/> ;
wdrs:describedby <> .
<#RSVP>
a skos:Concept ;
schema:name "RSVP" ;
skos:prefLabel "Repeatable Sustainable Valuable Predictable"@en ;
<#hashtag> "#RSVP" ;
wdrs:describedby <> .
<#TCO>
a <http://sw.opencyc.org/concept/Mx4rvViBYpwpEbGdrcN5Y29ycA> ;
schema:name "TCO" ;
skos:prefLabel "Total Cost of Ownership"@en ;
<#hashtag> "#RSVP" ;
schema:description """Metric used to express total cost of product/service acquisition. For instance,
in the case of software, this would be the total of product, support, and other
professional services costs, over a period of time."""@en .
<#DemandWare>
a skos:Concept ;
schema:name "DemandWare" ;
schema:description "Commerce NOT Infrastructure"@en ;
<#hashtag> "#DemandWare" ;
skos:related <http://www.slideshare.net/mjskok/2014-09-bo-s-presentation-v16-final-for-slideshare/24> ;
wdrs:describedby <> .
<#Try>
a <#BusinessDevelopmentStage> ;
schema:name "Try"@en ;
schema:description "Early Product Life Cycle Stage"@en ;
dcterms:isPartOf <#ProductLifeCycle> ;
skos:related <http://www.slideshare.net/mjskok/2014-09-bo-s-presentation-v16-final-for-slideshare/13> ;
wdrs:describedby <> .
<#Buy>
a <#BusinessDevelopmentStage> ;
schema:name "Buy"@en ;
schema:description "Product Life Cycle Stage that comes after Try."@en ;
dcterms:isPartOf <#ProductLifeCycle> ;
skos:related <http://www.slideshare.net/mjskok/2014-09-bo-s-presentation-v16-final-for-slideshare/13> ;
wdrs:describedby <> .
<#Fly>
a <#BusinessDevelopmentStage> ;
schema:name "Fly"@en ;
schema:description "Product Life Cycle Stage that comes after Buy."@en ;
dcterms:isPartOf <#ProductLifeCycle> ;
skos:related <http://www.slideshare.net/mjskok/2014-09-bo-s-presentation-v16-final-for-slideshare/13> ;
wdrs:describedby <> .
<#Die>
a <#BusinessDevelopmentStage> ;
schema:name "Die"@en ;
schema:description "Product Life Cycle Stage that comes after Fly."@en ;
dcterms:isPartOf <#ProductLifeCycle> ;
skos:related <http://www.slideshare.net/mjskok/2014-09-bo-s-presentation-v16-final-for-slideshare/13> ;
wdrs:describedby <> .
<#FunnelBreakingPoint>
a <#BusinessDevelopmentStage> ;
schema:name "FunnelBreakingPoint"@en ;
skos:prefLabel "Funnel Breaking Point"@en ;
skos:related <http://www.slideshare.net/DavidSkok/customer-acquisition-monetization-keys-to-your-business-plan/16> ;
skos:related <#CAC> ;
wdrs:describedby <> .
<#TLAC>
a skos:Concept ;
schema:name "TLAC" ;
skos:prefLabel "Think Like A Customer"@en ;
skos:related <#CAC> ;
skos:related <http://www.slideshare.net/DavidSkok/customer-acquisition-monetization-keys-to-your-business-plan/19> ;
foaf:depiction <http://media-cache-ec0.pinimg.com/originals/97/7b/47/977b473d3bef0c3bc0fdf1fe23e6dd39.jpg> ;
wdrs:describedby <> .
<http://sw.opencyc.org/concept/Mx4rvVjrwpwpEbGdrcN5Y29ycA>
schema:name "Rate".
<#CAGR>
a <http://sw.opencyc.org/concept/Mx4rvVjrwpwpEbGdrcN5Y29ycA> ,
<http://sw.opencyc.org/concept/Mx4rvViBYpwpEbGdrcN5Y29ycA> ;
schema:name "CAGR" ;
skos:prefLabel "Compound Annual Growth Rate"@en ;
wdrs:describedby <> .
<#IRR>
a <http://sw.opencyc.org/concept/Mx4rvVjrwpwpEbGdrcN5Y29ycA> ,
<http://sw.opencyc.org/concept/Mx4rvViBYpwpEbGdrcN5Y29ycA> ;
schema:name "IRR" ;
skos:prefLabel "Internal Rate of Return"@en ;
skos:altLabel "Economic Rate of Return"@en ;
schema:description """A metric used in capital budgeting to measure the profitability of potential investments.
In a pool of potential investments, those with higher IRR are typically preferred."""@en ;
skos:related <http://www.investopedia.com/terms/i/irr.asp#this> ;
wdrs:describedby <> .
<#ROCE>
a skos:Concept ;
schema:name "ROCE" ;
skos:prefLabel "Return On Capital Employed"@en ;
schema:description """Measures how efficiently equity and debt have been applied to business functions."""@en ;
skos:related <http://www.accountingtools.com/return-on-capital-employed#this> ,
<http://www.investopedia.com/terms/r/roce.asp#this> ;
wdrs:describedby <> .
<#VALE>
a skos:Concept ;
schema:name "VALE" ;
skos:prefLabel "Value Efficiency"@en ;
schema:description """Valuation divided by Capital Raised. Metric that attempts to gauge how much was raised
to attain post-money valuation."""@en ;
wdrs:describedby <> .
<http://tomtunguz.com/composition-1b-club/>
schema:mentions <#VALE> .
<#TAM>
a skos:Concept ;
owl:sameAs dbpedia:Total_addressable_market ;
schema:name "TAM" ;
skos:prefLabel "Total Addressable Market"@en ;
skos:altLabel "Total Available Market"@en ;
schema:description """Total Available or Addressable Market, i.e., every entity (organization or person) afflicted by
the problem that your product solves."""@en ;
wdrs:describedby <> .
<https://www.liveplan.com/blog/2012/06/the-importance-of-tam-sam-and-som-in-your-plan/#this>
schema:mentions <#TAM> ,
<#SAM> ,
<#SOM> .
<https://www.thebusinessplanshop.com/blog/en/entry/tam_sam_som#this> ;
schema:mentions <#TAM> ,
<#SAM> ,
<#SOM> .
<#SAM>
a skos:Concept ;
owl:sameAs dbpedia:Serviceable_available_market ;
schema:name "SAM" ;
skos:altLabel "Serviceable Addressable Market"@en ;
skos:prefLabel "Served Available Market"@en ;
schema:description """Total Available or Addressable Market Segment, i.e., specific entities (organization or person)
afflicted by the problem that your product solves."""@en ;
wdrs:describedby <> .
<#SOM>
a skos:Concept ;
owl:sameAs dbpedia:Target_market ;
schema:name "SOM" ;
skos:prefLabel "Share Of Market"@en ;
skos:altLabel "Target Market"@en ;
schema:description """Share of Market you aim to pursue within Segmented Addressable Market (SAM), i.e., your Target Market."""@en ;
schema:mentions <#SAM> ;
wdrs:describedby <> .
<#CRR>
a <http://sw.opencyc.org/concept/Mx4rvVjrwpwpEbGdrcN5Y29ycA> ,
<http://sw.opencyc.org/concept/Mx4rvViBYpwpEbGdrcN5Y29ycA> ;
schema:name "CRR" ;
skos:prefLabel "Customer Retention Rate"@en ;
schema:description """Customers retained over a period of time. Difference between customers at the start of a period
and customers at the end of a period."""@en ;
skos:related <http://www.slideshare.net/mjskok/2014-09-bo-s-presentation-v16-final-for-slideshare/16> ,
<http://www.evergage.com/blog/how-calculate-customer-retention/> ;
wdrs:describedby <> .
<#ARPU>
a <http://sw.opencyc.org/concept/Mx4rvVjrwpwpEbGdrcN5Y29ycA> ,
<http://sw.opencyc.org/concept/Mx4rvViBYpwpEbGdrcN5Y29ycA> ;
schema:name "ARPU" ;
skos:prefLabel "Average Revenue Per Unit"@en ;
wdrs:describedby <> .
<#CLV>
a <http://sw.opencyc.org/concept/Mx4rvVjrwpwpEbGdrcN5Y29ycA> ,
<http://sw.opencyc.org/concept/Mx4rvViBYpwpEbGdrcN5Y29ycA> ;
schema:name "CLV" ;
skos:prefLabel "Customer Lifetime Value"@en ;
skos:related <http://www.marketingcharts.com/online/4-in-10-senior-execs-at-large-organizations-dont-measure-customer-lifetime-value-45899/> ;
wdrs:describedby <> .
<#REP>
a <http://sw.opencyc.org/concept/Mx4rvVjrwpwpEbGdrcN5Y29ycA> ,
<http://sw.opencyc.org/concept/Mx4rvViBYpwpEbGdrcN5Y29ycA> ;
schema:name "REP" ;
skos:prefLabel "Revenue Per Employee"@en ;
wdrs:describedby <> .
<#CHURN>
a <http://sw.opencyc.org/concept/Mx4rvVjrwpwpEbGdrcN5Y29ycA> ,
<http://sw.opencyc.org/concept/Mx4rvViBYpwpEbGdrcN5Y29ycA> ;
schema:name "CHURN" ;
skos:prefLabel "Renewal Failure Rate"@en ;
schema:description """Also known as the "Rate of Attrition," the Renewal Failure Rate is the percentage of subscribers
to a service who discontinue or fail to renew their subscriptions within a given time period."""@en ;
schema:mainEntityOfPage <http://www.investopedia.com/terms/c/churnrate.asp> ,
<https://info.recurly.com/research/churn-rate-benchmarks> ;
wdrs:describedby <> .
<#TAC>
a <http://sw.opencyc.org/concept/Mx4rvViBYpwpEbGdrcN5Y29ycA> ;
schema:name "TAC" ;
skos:prefLabel "Traffic Acquisition Costs"@en ;
<#hashtag> "#TAC" ;
schema:description "Cost of acquiring site traffic and stickiness"@en ;
wdrs:describedby <> .
<http://recode.net/2016/04/06/yahoo-sale-book-financial-meltdown/#this>
schema:mentions <#TAC> .
<#MAU>
a <http://sw.opencyc.org/concept/Mx4rvVjrwpwpEbGdrcN5Y29ycA> ,
<http://sw.opencyc.org/concept/Mx4rvViBYpwpEbGdrcN5Y29ycA> ;
schema:name "MUA" ;
skos:prefLabel "Monthly Active Users"@en ;
<#hashtag> "#MAU" ;
schema:description "Social Media and Networking oriented metric used to gauge monthly user activity"@en ;
schema:mainEntityOfPage <http://www.investopedia.com/terms/m/monthly-active-user-mau.asp#this> ;
skos:related <http://www.investopedia.com/terms/s/social-networking-service-sns.asp#this> ;
wdrs:describedby <> .
<#CACR>
a <http://sw.opencyc.org/concept/Mx4rvVjrwpwpEbGdrcN5Y29ycA> ,
<http://sw.opencyc.org/concept/Mx4rvViBYpwpEbGdrcN5Y29ycA> ;
schema:name "CARC" ;
skos:prefLabel "Cost of Acquiring and Retaining Customer"@en ;
<#hashtag> "#CARC" ;
schema:description "" ;
skos:related <http://www.slideshare.net/mjskok/2014-09-bo-s-presentation-v16-final-for-slideshare/18> ,
<http://www.customerforlife.com/blog/salesforce/2013/03/26/retention-vs-acquisition/> ;
wdrs:describedby <> .
<#SLIPPERY>
a skos:Concept ;
schema:name "SLIPPERY" ;
skos:related <http://www.slideshare.net/mjskok/2014-09-bo-s-presentation-v16-final-for-slideshare/26> ;
schema:description """Simple, Low to no initial costs, Installs and integrates, Proves value quickly, Package for progress,
Experience is compelling, Return On Investment (ROI) is obvious, Your customer can't live without it
(i.e, Sticky)."""@en ;
skos:related <http://www.slideshare.net/mjskok/2014-09-bo-s-presentation-v16-final-for-slideshare/26> ;
wdrs:describedby <> .
<#ABC>
a skos:Concept ;
schema:name "ABC" ;
skos:prefLabel "Amazing Because Cloud"@en ;
skos:related <http://www.slideshare.net/mjskok/2014-09-bo-s-presentation-v16-final-for-slideshare/56> .
<#IWC>
schema:name "IWC" ;
skos:prefLabel "Impossible Without Cloud"@en ;
skos:related <http://www.slideshare.net/mjskok/2014-09-bo-s-presentation-v16-final-for-slideshare/57> ;
wdrs:describedby <> .
<#LAE>
schema:name "LAE" ;
skos:prefLabel "Land And Expand"@en ;
schema:description """Negating thorny pathways to initial sale en route to expanding -- through future upselling
and/or introduction of new (complementary) products and services."""@en ;
skos:related <http://www.slideshare.net/mjskok/2014-09-bo-s-presentation-v16-final-for-slideshare/22> ;
wdrs:describedby <> .
<#LEWF>
schema:name "LEWF" ;
skos:prefLabel "Land and Expand Without Friction"@en ;
schema:description """Negating (with least amount of friction, if any) thorny pathways to initial sale en route
to expanding -- through future upselling and/or introduction of new (complementary) products
and services."""@en ;
skos:related <http://www.slideshare.net/mjskok/2014-09-bo-s-presentation-v16-final-for-slideshare/23> ;
wdrs:describedby <> .
<#Upsell>
schema:name "Upsell"@en ;
schema:description """Following customer acquisition, introduction of new (complementary) products and services."""@en ;
skos:related <http://www.slideshare.net/mjskok/2014-09-bo-s-presentation-v16-final-for-slideshare/17> ;
wdrs:describedby <> .
<#ProductLifeCycle>
schema:name "ProductLifeCycle"@en ;
skos:prefLabel "Product Life Cycle"@en ;
schema:description """Product stages that cover inception, maturation, and decline."""@en ;
schema:mainEntityOfPage <http://www.marketingteacher.com/three-levels-of-a-product/> ,
<http://www.investopedia.com/terms/p/product-life-cycle.asp> ;
wdrs:describedby <> .
<#BusinessModel>
owl:equivalentClass <business-model-description.ttl#BusinessModel> ,
<https://twitter.com/hashtag/BusinessModel#this> ;
schema:name "BusinessModel"@en ;
skos:prefLabel "Business Model"@en ;
schema:description """Entities, Entity Types, Entity Relationship Types, and Entity Relationships that represent
a fluid and systematic approach to creating and exchanging value, profitably."""@en ;
skos:related <http://www.slideshare.net/DavidSkok/customer-acquisition-monetization-keys-to-your-business-plan/11> ,
<http://www.slideshare.net/DavidSkok/customer-acquisition-monetization-keys-to-your-business-plan/12> ;
wdrs:describedby <> .
## Company Classification
<#SaaSFocusedCompany>
rdfs:subClassOf schema:Organization ,
foaf:Organization ,
gr:BusinessEntity ;
schema:name "SaaSFocusedCompany"@en ;
skos:prefLabel "SaaS Focused Company"@en ;
schema:description """Software as a Service company that operates under a Freemium and/or
Subscription Model (Hourly, Monthly, Quarterly, Yearly)."""@en ;
skos:related <#FreemiumBusinessModel> ,
<#ElasticFreemiumBusinessModel> ;
wdrs:describedby <> .
<#EnterpriseFocusedCompany>
rdfs:subClassOf schema:Organization ,
foaf:Organization ,
gr:BusinessEntity ;
schema:name "EnterpriseFocusedCompany"@en ;
skos:prefLabel "Enterprise Focused Company"@en ;
schema:description """Targets business customers that pay for Software and/or Hardware installed locally and/or in
private data-center clouds."""@en ;
wdrs:describedby <> .
<#ConsumerFocusedCompany>
rdfs:subClassOf schema:Organization ,
foaf:Organization ,
gr:BusinessEntity ;
schema:name "ConsumerFocusedCompany"@en ;
skos:prefLabel "Consumer Focused Company"@en ;
schema:description """Targets consumers that pay for products and services online. Infrastructure for these services
is increasingly cloud based."""@en ;
wdrs:describedby <> .
<#ConsumerElectronicsIoTFocusedCompany>
rdfs:subClassOf schema:Organization ,
foaf:Organization ,
gr:BusinessEntity ;
schema:name "ConsumerFocusedCompany"@en ;
skos:prefLabel "Consumer Internet of Things Focused Company"@en ;
skos:altLabel "Consumer IoT Focused Company"@en ;
schema:description """Targets consumers that pay for a physical product endowed with Web and Internet connectivity.
Infrastructure for these services are increasingly cloud based."""@en ;
wdrs:describedby <> .
<#AudienceFocusedCompany>
rdfs:subClassOf schema:Organization ,
foaf:Organization ,
gr:BusinessEntity ;
schema:name "AudienceFocusedCompany"@en ;
skos:prefLabel "Audience Focused Company"@en ;
schema:description """Targets advertisers and marketeers seeking demographic specificity for add placement and leads generation."""@en ;
wdrs:describedby <> .
<#SocialMediaAudienceFocusedCompany>
rdfs:subClassOf schema:Organization ,
foaf:Organization ,
gr:BusinessEntity ;
schema:name "SocialMediaAudienceFocusedCompany"@en ;
skos:prefLabel "Social Media Audience Focused Company"@en ;
schema:description """Targets advertisers and marketeers seeking demographic specificity from social media enclaves
for ad placement and generation of leads."""@en ;
wdrs:describedby <> .
<#eCommerceFocuseCompany>
rdfs:subClassOf schema:Organization ,
foaf:Organization ,
gr:BusinessEntity ;
schema:name "eCommerceFocusedCompany"@en ;
skos:prefLabel "eCommerce Focused Company"@en ;
schema:description """Targets companies and consumers seeking to acquire products and services where payment occurs online."""@en ;
wdrs:describedby <> .
# Business Model Vocabulary
<#BusinessModelOntology>
a owl:Ontology ;
schema:name "BusinessModelOntology"@en ;
skos:prefLabel "A Business Model Ontology"@en ;
schema:description """Ontology of terms that covers the characteristics of entity and relationship types
that collectively describe a business model. This is being developed on-the-fly via
a series of nanotation-laced Tweets and Facebook posts."""@en ;
wdrs:describedby <> .
<#BusinessModel>
a owl:Class;
owl:equivalentClass <https://twitter.com/hashtag/BusinessModel#this> ;
schema:name "BusinessModel"@en ;
rdfs:isDefinedBy <#BusinessModelOntology> ;
wdrs:describedby <> .
<#FreemiumBusinessModel>
schema:name "FreemiumBusinessModel"@en ;
skos:prefLabel "Freemium Business Model"@en ;
rdfs:subClassOf <#BusinessModel> ;
wdrs:describedby <> .
<#ElasticFreemiumBusinessModel>
xhv:related <#BoLD> ,
<https://groups.google.com/forum/#!topic/business-of-linked-data-bold/IcSpGe1h06I> ;
wdrs:describedby <> .
<http://lists.foaf-project.org/pipermail/foaf-protocols/2010-May/002430.html>
foaf:topic <#ElasticFreemiumBusinessModel> .
<#hasMarketSegmentFocus>
a rdf:Property ,
owl:ObjectProperty;
schema:name "hasMarketSegmentFocus"@en ;
rdfs:range <#MarketSegment> ;
rdfs:domain <#BusinessModel> ;
wdrs:describedby <> .
<#hasDistributionChannel>
a rdf:Property ,
owl:ObjectProperty;
schema:name "hasDistributionChannel"@en ;
rdfs:range <#BusinessModelDistributionChannel> ;
rdfs:domain <#BusinessModel> ;
wdrs:describedby <> .
<#hasOperatingCostsSource>
a rdf:Property ,
owl:ObjectProperty;
schema:name "hasOperatingCostSource"@en ;
rdfs:range <#BusinessModelOperatingCostSource> ;
rdfs:domain <#BusinessModel> ;
wdrs:describedby <> .
<#hasProductOrService>
a rdf:Property ,
owl:ObjectProperty;
schema:name "hasProductOrService"@en ;
rdfs:range gr:ProductOrService ;
rdfs:domain <#BusinessModel> ;
wdrs:describedby <> .
<#hasOperatingRevenueSource>
a rdf:Property ,
owl:ObjectProperty;
schema:name "hasOperatingRevenueSource"@en ;
rdfs:range <#BusinessModelOperatingRevenueSource> ;
rdfs:domain <#BusinessModel> ;
wdrs:describedby <> .
<#hasBusinessModel>
a rdf:Property ,
owl:ObjectProperty;
schema:name "hasBusinessModel"@en ;
rdfs:range <#BusinessModel> ;
rdfs:domain gr:BusinessEntity ;
wdrs:describedby <> .