diff --git a/packages/create-block/lib/index.js b/packages/create-block/lib/index.js
index aa00ce44712bdb..d57c87c73b4491 100644
--- a/packages/create-block/lib/index.js
+++ b/packages/create-block/lib/index.js
@@ -91,6 +91,8 @@ program
 						( { name } ) =>
 							! Object.keys( optionsValues ).includes( name )
 					);
+					log.info( '' );
+					log.info( "Let's customize your block:" );
 					const answers = await inquirer.prompt( prompts );
 					await scaffold( blockTemplate, {
 						...defaultValues,
diff --git a/packages/create-block/lib/init-wp-scripts.js b/packages/create-block/lib/init-wp-scripts.js
index ac2ec27d6ff876..f375cd82398841 100644
--- a/packages/create-block/lib/init-wp-scripts.js
+++ b/packages/create-block/lib/init-wp-scripts.js
@@ -13,7 +13,7 @@ module.exports = async ( { slug } ) => {
 	const cwd = join( process.cwd(), slug );
 
 	info( '' );
-	info( 'Installing packages. It might take a couple of minutes.' );
+	info( 'Installing packages. It might take a couple of minutes...' );
 	await command( 'npm install @wordpress/scripts --save-dev', {
 		cwd,
 	} );
diff --git a/packages/create-block/lib/templates.js b/packages/create-block/lib/templates.js
index d17e7678cc950b..cb8b01a303debf 100644
--- a/packages/create-block/lib/templates.js
+++ b/packages/create-block/lib/templates.js
@@ -16,6 +16,7 @@ const lazyImport = require( '@wordpress/lazy-import' );
  * Internal dependencies
  */
 const CLIError = require( './cli-error' );
+const { info } = require( './log' );
 const prompts = require( './prompts' );
 
 const predefinedBlockTemplates = {
@@ -94,12 +95,16 @@ const getBlockTemplate = async ( templateName ) => {
 	}
 
 	try {
+		info( '' );
+		info( 'Downloading template files. It might take some time...' );
+
 		const { defaultValues = {}, templatesPath } = await lazyImport(
 			templateName
 		);
 		if ( ! isObject( defaultValues ) || ! templatesPath ) {
 			throw new Error();
 		}
+
 		return {
 			defaultValues,
 			outputTemplates: await getOutputTemplates( templatesPath ),