diff --git a/packages/block-library/src/social-links/edit.js b/packages/block-library/src/social-links/edit.js
index 070c5edf272a25..b7d78bcf87821e 100644
--- a/packages/block-library/src/social-links/edit.js
+++ b/packages/block-library/src/social-links/edit.js
@@ -46,9 +46,8 @@ export function SocialLinksEdit( props ) {
diff --git a/packages/block-library/src/social-links/editor.scss b/packages/block-library/src/social-links/editor.scss
index c4f31b23ac267d..ec7d7962dd19cd 100644
--- a/packages/block-library/src/social-links/editor.scss
+++ b/packages/block-library/src/social-links/editor.scss
@@ -19,6 +19,12 @@
.wp-block-social-links__social-placeholder {
display: flex;
opacity: 0.8;
+ transition: all 0.1s ease-in-out;
+ @include reduce-motion("transition");
+
+ .is-selected & {
+ opacity: 0.1;
+ }
// Use the first link to set the height.
> .wp-social-link {