I had a discussion with someone from Google Scholar, who suggested that we add institution metadata to the HTML pages, e.g.,

<meta content="Post, Matt" name=citation_author>
<meta content="Microsoft" name="citation_author_institution">
<!-- ideally, we'd also add this -→
<meta content="0000-0002-1297-6794" name="citation_author_orcid">

This will help with resolving ambiguity.

We should do this by

• Adding an <affiliation> tag to the author block in the XML
• Exposing this information via the Hugo templates

Secondly, we should format author values as "Last name, first name", a format Google understands.

Finally: it would be nice to line-format the metadata in the HTML (it's currently all printed on a single line).