diff --git a/src/main/java/alfio/controller/ReservationController.java b/src/main/java/alfio/controller/ReservationController.java
index f6e46a72e2..9ddd3dc3ca 100644
--- a/src/main/java/alfio/controller/ReservationController.java
+++ b/src/main/java/alfio/controller/ReservationController.java
@@ -113,6 +113,9 @@ public String showPaymentPage(@PathVariable("eventName") String eventName,
                         return redirectReservation(Optional.of(reservation), eventName, reservationId);
                     }
 
+                    Configuration.ConfigurationPathKey forceAssignmentKey = Configuration.from(event.getOrganizationId(), event.getId(), ConfigurationKeys.FORCE_TICKET_OWNER_ASSIGNMENT_AT_RESERVATION);
+                    boolean forceAssignment = configurationManager.getBooleanConfigValue(forceAssignmentKey, false);
+
                     List<Ticket> ticketsInReservation = ticketReservationManager.findTicketsInReservation(reservationId);
                     if (Boolean.TRUE.equals(isPaypalSuccess) && paypalPayerID != null && paypalPaymentId != null) {
                         model.addAttribute("paypalPaymentId", paypalPaymentId)
@@ -126,11 +129,11 @@ public String showPaymentPage(@PathVariable("eventName") String eventName,
                             .addAttribute("hmac", hmac)
                             .addAttribute("postponeAssignment", Boolean.TRUE.equals(postponeAssignment))
                             .addAttribute("invoiceRequested", Boolean.TRUE.equals(invoiceRequested))
-                            .addAttribute("showPostpone", Boolean.TRUE.equals(postponeAssignment));
+                            .addAttribute("showPostpone", !forceAssignment && Boolean.TRUE.equals(postponeAssignment));
                     } else {
                         model.addAttribute("paypalCheckoutConfirmation", false)
                              .addAttribute("postponeAssignment", false)
-                             .addAttribute("showPostpone", ticketsInReservation.size() > 1);
+                             .addAttribute("showPostpone", !forceAssignment && ticketsInReservation.size() > 1);
                     }
 
                     try {
@@ -421,6 +424,11 @@ public String handleReservation(@PathVariable("eventName") String eventName,
             bindingResult.reject(ErrorsCode.STEP_2_CAPTCHA_VALIDATION_FAILED);
         }
 
+        Configuration.ConfigurationPathKey forceAssignmentKey = Configuration.from(event.getOrganizationId(), event.getId(), ConfigurationKeys.FORCE_TICKET_OWNER_ASSIGNMENT_AT_RESERVATION);
+        boolean forceAssignment = configurationManager.getBooleanConfigValue(forceAssignmentKey, false);
+        if(forceAssignment) {
+            paymentForm.setPostponeAssignment(false);
+        }
         if(paymentForm.getPaymentMethod() != PaymentProxy.PAYPAL || !paymentForm.hasPaypalTokens()) {
             if(!paymentForm.isPostponeAssignment() && !ticketRepository.checkTicketUUIDs(reservationId, paymentForm.getTickets().keySet())) {
                 bindingResult.reject(ErrorsCode.STEP_2_MISSING_ATTENDEE_DATA);
diff --git a/src/main/java/alfio/model/system/ConfigurationKeys.java b/src/main/java/alfio/model/system/ConfigurationKeys.java
index e0d92886b8..d2ce68195f 100644
--- a/src/main/java/alfio/model/system/ConfigurationKeys.java
+++ b/src/main/java/alfio/model/system/ConfigurationKeys.java
@@ -65,6 +65,7 @@ public enum ConfigurationKeys {
     ASSIGNMENT_REMINDER_INTERVAL("How long should be the 'quiet period' (in days) between the reminders? (default: 3 days)", false, SettingCategory.GENERAL, ComponentType.TEXT, false, EnumSet.of(SYSTEM, ORGANIZATION, EVENT), true),
     OPTIONAL_DATA_REMINDER_ENABLED("Send a reminder for optional data? (default: true)", false, SettingCategory.GENERAL, ComponentType.BOOLEAN, false, EnumSet.of(SYSTEM, ORGANIZATION, EVENT), true),
     RESERVATION_TIMEOUT("The amount of time, in MINUTES, that the user have to complete the reservation process (default: 25 min)", false, SettingCategory.GENERAL, ComponentType.TEXT, false, EnumSet.of(SYSTEM, ORGANIZATION, EVENT), true),
+    FORCE_TICKET_OWNER_ASSIGNMENT_AT_RESERVATION("Force ticket owner assignment at reservation time", false, SettingCategory.GENERAL, ComponentType.BOOLEAN, false, EnumSet.of(SYSTEM, ORGANIZATION, EVENT), true),
 
     //
     MAILER_TYPE("Mailer type (if not set, default will be disabled)", false, SettingCategory.MAIL, ComponentType.TEXT, true, EnumSet.of(SYSTEM), true),//valid values: smtp | mailgun