diff --git a/hooks/build b/hooks/build
index 24b7e3c70df8d7..a98a9237bbee12 100755
--- a/hooks/build
+++ b/hooks/build
@@ -22,4 +22,7 @@
 
 MY_DIR="$( cd "$( dirname "${BASH_SOURCE[0]}" )" && pwd )"
 
+# Dockerhub builds are run inside Docker container
+export SKIP_IN_CONTAINER_CHECK="true"
+
 exec "${MY_DIR}/../scripts/ci/ci_build_dockerhub.sh"
diff --git a/scripts/ci/_utils.sh b/scripts/ci/_utils.sh
index dfdf10fd43f8ac..974ad25131ed69 100644
--- a/scripts/ci/_utils.sh
+++ b/scripts/ci/_utils.sh
@@ -413,6 +413,9 @@ function check_if_coreutils_installed() {
 # Asserts that we are not inside of the container
 #
 function assert_not_in_container() {
+    if [[ ${SKIP_IN_CONTAINER_CHECK:=} == "true" ]]; then
+        return
+    fi
     if [[ -f /.dockerenv ]]; then
         echo >&2
         echo >&2 "You are inside the Airflow docker container!"