Community Marketing Strategy Doc

[iambami]

Community Marketing Strategy for AsyncAPI Initiative

AsyncAPI Initiative

Community Marketing Strategy

Community name	AsyncAPI Initiative
Lead	Oluwabamikemi Kayode
Owner	AsyncAPI Initiative

Introduction

Welcome to our journey of fostering innovation and growth through the AsyncAPI community. As the Community Marketing Specialist, I'm thrilled to lead this initiative alongside our dedicated team. Our goal is to bring together a vibrant developer community and ignite a passion for event-driven architecture and asynchronous APIs. By embracing this mission, we aim to enhance open-source tools to easily build and maintain your event-driven architecture. All are powered by the AsyncAPI specification, the industry standard for defining asynchronous APIs. This initiative is more than just an open-source project; it's a platform for collaboration, learning, building, and empowerment.

Demographics

We are a community of diverse people, and we have members across the globe.

Purpose Statement

Building the Future of Event-Driven Architectures (EDA). Create open-source tools to easily build and maintain your event-driven architecture. All are powered by the AsyncAPI specification, the industry standard for defining asynchronous APIs.

Our values

• Making our project easy for contributors
• Dynamic Engagement
• Fostering the adoption of EDA

Goals and Objectives

The primary goal of our AsyncAPI community strategy is to foster the adoption and development of event-driven architectures (EDA) and asynchronous APIs. This initiative will serve as a platform to highlight exceptional talents within the global developer community and empower a passionate network of contributors. The objectives of the AsyncAPI community strategy are as follows:

Goal	Description	Tactics
Encourage Adoption of AsyncAPI and EDA	Inspire and motivate developers worldwide to explore and utilize AsyncAPI specifications and event-driven architectures.	- Create Comprehensive Tutorials: Develop detailed tutorials and guides that cover the basics to advanced concepts of AsyncAPI and EDA. - Host Webinars and Workshops: Organize regular online sessions where experts explain AsyncAPI. - Community Challenges: Launch coding challenges and hackathons to encourage hands-on experience with AsyncAPI.
Showcase Exceptional Talent	Highlight the innovative projects and skills of developers who are leveraging AsyncAPI and EDA to solve complex challenges.	- Feature Success Stories: Publish blog posts and case studies highlighting innovative projects by community members. - Developer Spotlights: Regularly feature profiles and interviews of talented developers in newsletters and on social media. - Awards and Recognition: Create a recognition program to reward significant contributions and innovative use cases of AsyncAPI.
Empower the Developer Community	Create opportunities for developers to enhance their skills, collaborate with peers, and gain recognition for their contributions.	- Create Learning Resources: Develop a comprehensive resource hub with articles, e-books, and video content for skill enhancement. - Facilitate Networking: Host virtual meetups and forums where developers can connect and collaborate. - Open Source Contributions: Encourage contributions to AsyncAPI projects by providing clear contribution guidelines and mentorship.
Drive Community Engagement	Promote a collaborative and inclusive environment that encourages active participation, knowledge sharing, and continuous learning among community members.	- Interactive Platforms: Maintain active presence on community platforms like Discord, GitHub, and Twitter to facilitate discussions. - Regular Updates: Send out monthly newsletters with updates, tips, and highlights to keep the community informed and engaged. - Feedback Loops: Implement regular surveys and feedback sessions to understand community needs and improve engagement strategies.
Increase the Number of Community Maintainers	Recruit and train more maintainers to ensure the sustainability and continuous improvement of AsyncAPI projects.	- Mentorship Program: Pair experienced maintainers with new contributors to guide them through the process of becoming maintainers. - Contributor Workshops: Conduct workshops focused on the responsibilities and tasks of a maintainer. - Recognition and Rewards: Acknowledge and reward maintainers for their contributions to motivate ongoing participation.
Expand Community Documentation	Enhance and expand the existing documentation to make it more comprehensive, accessible, and user-friendly for contributors of all levels.	- Documentation Sprints: Organize community-wide documentation sprints to update and expand existing documentation. - Multilingual Support: Translate key documentation into multiple languages to make it accessible to a global audience. - User-Friendly Format: Ensure documentation is well-organized, searchable, and easy to navigate.
Launch Community Initiatives and Mentorship Programs	Develop programs that encourage collaboration and mentorship within the community, supporting both new and experienced developers.	- Mentorship Matchmaking - Thematic Initiatives: Launch initiatives focusing on specific themes like security, performance, or new features. - Support Groups: Form working groups or SIGs (Special Interest Groups) for ongoing projects and initiatives.
AsyncAPI Conf on Tour	Organize a series of conferences around the world to promote AsyncAPI, share knowledge, and engage with the global developer community.	- Event Planning: Plan and schedule events in major countries around the world. - Local Partnerships: Collaborate with local tech communities and organizations to host events. - Speaker Lineup: Invite industry experts and community leaders to speak and share their knowledge.
Create a Library of High-Quality Video Tutorials and Courses	Create a library of high-quality video tutorials and courses to help developers use and contribute to AsyncAPI projects and understand the EDA concepts effectively.	- Content Development: Work with experts to create high-quality, in-depth video tutorials and courses. - Online Learning Platforms: Distribute courses on our YouTube platforms.

Plan for the First 6 Months

Segment	Action Plan	Time Frame
Understand the Audience	Conduct thorough research to understand the diverse audience segments within the AsyncAPI community, including developers, designers, technical writers, contributors, users, and sponsors.	June 3rd-7th
	Identify their pain points, challenges, and goals related to implementing and leveraging asynchronous APIs and event-driven architectures.
	Create survey questions
	Share survey questions with the community and send a newsletter
	Study the survey answers
	Write a report on the survey
	Implement the feasible request of the survey
Content Strategy	Create a diverse range of content assets, including blog posts, tutorials, case studies, images, and videos, that educate and inspire the community about asynchronous APIs and event-driven architecture.	June 10th-14th
	Collaborate with subject matter experts and community members to produce high-quality, informative content that addresses common challenges and provides practical solutions.
	Create a content plan aligning with the survey result and the goal of the AsyncAPI community
	Align with other working groups
Engagement Initiatives	Launch community engagement initiatives such as webinars, online conferences, AMA (Ask Me Anything) sessions, and hackathons to facilitate knowledge sharing, networking, and collaboration among members.	June 17th
	Encourage active participation by inviting community members to share their experiences, insights, and best practices related to AsyncAPI and event-driven architecture.
	Create an event calendar with the list of events/programs
	Curate possible speakers for the events
	Curate topics that align with the goals of the AsyncAPI community
	Create a request form for working groups
	Create event flow doc
	Create community event brief template
	Align with Thulie comments
Social Media Presence	Maintain an active presence on relevant social media platforms (e.g., Twitter, LinkedIn) to amplify the reach of AsyncAPI content and engage with the broader developer community.	Launch after content calendar is created.
	Share informative content, engage in conversations, and showcase community achievements to build brand awareness and foster connections with potential contributors and supporters.
	Always respond to comments on socials
	Like and repost mentions
	Create engaging/educational social media content
	Host Twitter(X) space/LinkedIn live when necessary
	Create content around community members, such as community spotlight, Ambassador spotlight, bounty programs, etc.
Community Advocacy Program	Establish a community advocacy program to recognize and empower passionate advocates who actively promote AsyncAPI within their networks and communities.
	Enhance and promote the bounty program
	Launch community and ambassador spotlight
	Launch the AsyncAPI university ambassador program
	Launch AsyncAPI Africa

Community Contribution

Contributor Experience

The success of AsyncAPI depends heavily on the strength and passion of its contributors. We aim to make the experience of contributing to AsyncAPI as smooth and rewarding as possible by providing clear guidelines, helpful resources, and a welcoming atmosphere.

Objectives

• Onboarding: Streamline the onboarding process for new contributors by providing comprehensive documentation and mentorship opportunities.
• Support: Offer continuous support through active communication channels like Discord, GitHub discussions, and periodic contributor meetings.
• Growth: Encourage skill development through participation in challenging projects, workshops, and peer-to-peer learning sessions.

Action Plan

Action Item	Description	Time Frame
Contributor Guide	Develop a detailed guide that outlines the steps to start contributing, including setting up the environment and coding style	Ongoing
Mentorship Program	Pair new contributors with experienced mentors to provide guidance and support throughout their contribution journey	June 17th-30th
Regular Check-ins	Schedule regular check-ins with contributors to ensure they are progressing well and address any challenges they face	Ongoing
Feedback Loop	Establish a feedback loop where contributors can provide suggestions for improving the contribution process	Ongoing

Events and Activities

Webinars and Workshops

AsyncAPI will host a series of webinars and workshops designed to educate the community about asynchronous APIs, event-driven architecture, and how to contribute to the AsyncAPI project.

Event	Description	Frequency
AsyncAPIConnect X (Twitter) Space	A webinar that provides an overview of AsyncAPI, its purpose, and how to get started	Monthly
BuildBetter with AsyncAPI: Advanced AsyncAPI Usage	Workshops focusing on more advanced usage and integrations of AsyncAPI	Monthly
Contributing to AsyncAPI	A guide to contributing to AsyncAPI, including coding standards, GitHub usage, and community norms	Quarterly
AsyncAPI Ask Me Anything (AMA) Sessions	Open Q&A sessions with core maintainers and community leaders	Quarterly

Hackathons and bounty program

To encourage hands-on learning and adoption of AsyncAPI, we will organize hackathons and bounty programs.

Challenge	Description	Frequency
AsyncAPI Hackathon	A hackathon focused on building innovative solutions using AsyncAPI	Yearly
Bounty Program	Regular coding challenges with varying levels of difficulty, designed to test and improve participants' AsyncAPI skills	Quarterly

Communications

Newsletter

The AsyncAPI community will receive a monthly newsletter with updates, success stories, upcoming events, and other important information. The newsletter will be a key tool in keeping the community informed and engaged.

Content	Description	Frequency
Community Highlights	Spotlight on community members, their contributions, and innovative projects	Monthly
Upcoming Events	Information on upcoming webinars, workshops, and hackathons	Monthly
Project Updates	Updates on the latest AsyncAPI releases, new features, and roadmap	Monthly
Learning Resources	Links to new tutorials, documentation, and other educational content	Monthly

Social Media

Our social media strategy will focus on increasing visibility, engagement, and participation in AsyncAPI activities. See link to content calendar here

Platform	Strategy	Frequency
Twitter	Share updates, engage with the community, promote events, and celebrate community achievements	Daily
LinkedIn	Publish in-depth posts on AsyncAPI use cases, industry insights, and community stories	Weekly
GitHub	Engage with contributors, provide support, and manage community discussions	Ongoing
Discord	Facilitate real-time conversations, support, and community building	Ongoing

Metrics for Success

To evaluate the effectiveness of our community marketing strategy, we will track the following key metrics: See metrics board here

Metric	Description	Target
Community Growth	The increase in the number of active members in the community	20% growth per quarter
Event Participation	The number of participants in webinars, workshops, hackathons, and other events	100+ per event
Contribution Volume	The number of contributions to AsyncAPI projects, including code, documentation, and support	25% increase per quarter
Social Media Engagement	Engagement rates on social media platforms, including likes, shares, comments, and mentions	30% increase per quarter
Content Reach	The reach of blog posts, tutorials, and other content across platforms	2,000 views per month. 50% increase quarter

Conclusion

The AsyncAPI Community Marketing Strategy is designed to facilitate the growth, engagement, and empowerment of our community. By focusing on education, collaboration, and recognition, we aim to build a vibrant and inclusive community that advances the adoption and innovation of event-driven architectures and asynchronous APIs. This strategy will evolve with the needs of our community, and we are committed to its continuous improvement to ensure the success of the AsyncAPI Initiative.

[github-actions]

Welcome to AsyncAPI. Thanks a lot for reporting your first issue. Please check out our contributors guide and the instructions about a basic recommended setup useful for opening a pull request.
Keep in mind there are also other channels you can use to interact with AsyncAPI community. For more details check out this issue.

[aeworxet]

The AsyncAPI Bounty Program is definitely not for learning or to test and improve participants' AsyncAPI skills.

It is for engineers who already have professional levels Middle and Senior, and whose skills already allow them to complete the pre-defined assignments (which are not always coding.)

Bounty Program Participants do not ask, 'How to do it?' They ask, 'Which of three ways I immediately came up with should it be implemented?'

For 'How to do it?' there is the AsyncAPI Mentorship Program, which is completely unattached and independent.

The AsyncAPI Bounty Program is also not a coding challenge in the sense of coding for coding's sake, it's a set of practical tasks that are currently in demand by AsyncAPI Maintainers.

So, I think the Bounty Program should be specified as a separate section in 'Community Contribution' because it is a contribution to the project and it is a completely separate self-contained entity:

Community Contribution

Contributor Experience

. . .

Bounty Program

To meet the needs of AsyncAPI, we regularly publish a set of tasks that are currently in demand by AsyncAPI Maintainers, the completion of which is financially rewarded.

Event	Description	Frequency
Bounty Program	A regularly published set of tasks in demand by AsyncAPI Maintainers, with levels of difficulty 'Medium' and 'Advanced'	Quarterly

cc @derberg @thulieblack

[iambami]

Thank you so much for your feedback @aeworxet

I will edit accordingly.

[derberg]

@iambami is it possible to turn this into a PR? to make it easier to provide feedback and ask questions?

[iambami]

Yes! I use the md file

[thulieblack]

Closing this as we now have a PR