diff --git a/components/brave_news/browser/direct_feed_controller.cc b/components/brave_news/browser/direct_feed_controller.cc
index 5cf306127702..25c9c11bbb96 100644
--- a/components/brave_news/browser/direct_feed_controller.cc
+++ b/components/brave_news/browser/direct_feed_controller.cc
@@ -88,6 +88,8 @@ using ParseFeedCallback = base::OnceCallback<void(absl::optional<FeedData>)>;
 void ParseFeedDataOffMainThread(const GURL& feed_url,
                                 std::string body_content,
                                 ParseFeedCallback callback) {
+  // TODO(sko) Maybe we should have a thread traits so that app can be shutdown
+  // while the worker threads are still working.
   base::ThreadPool::PostTaskAndReplyWithResult(
       FROM_HERE,
       base::BindOnce(
@@ -111,6 +113,20 @@ void ParseFeedDataOffMainThread(const GURL& feed_url,
 
 }  // namespace
 
+DirectFeedController::FindFeedRequest::FindFeedRequest(
+    const GURL& possible_feed_or_site_url,
+    mojom::BraveNewsController::FindFeedsCallback callback)
+    : possible_feed_or_site_url(possible_feed_or_site_url),
+      callback(std::move(callback)) {}
+
+DirectFeedController::FindFeedRequest::FindFeedRequest(
+    DirectFeedController::FindFeedRequest&&) = default;
+DirectFeedController::FindFeedRequest&
+DirectFeedController::FindFeedRequest::operator=(
+    DirectFeedController::FindFeedRequest&&) = default;
+
+DirectFeedController::FindFeedRequest::~FindFeedRequest() = default;
+
 DirectFeedController::DirectFeedController(
     PrefService* prefs,
     scoped_refptr<network::SharedURLLoaderFactory> url_loader_factory)
@@ -172,6 +188,31 @@ std::vector<mojom::PublisherPtr> DirectFeedController::ParseDirectFeedsPref() {
 void DirectFeedController::FindFeeds(
     const GURL& possible_feed_or_site_url,
     mojom::BraveNewsController::FindFeedsCallback callback) {
+  CHECK(possible_feed_or_site_url.is_valid() &&
+        !possible_feed_or_site_url.is_empty());
+
+  if (ongoing_requests_.count(possible_feed_or_site_url)) {
+    DVLOG(2) << "Accumulated: " << possible_feed_or_site_url.spec();
+    ongoing_requests_[possible_feed_or_site_url].push_back(
+        {possible_feed_or_site_url, std::move(callback)});
+    return;
+  }
+
+  if (ongoing_requests_.size() >= kMaxOngoingRequests) {
+    DVLOG(2) << "Queued: " << possible_feed_or_site_url.spec();
+    pending_requests_.push({possible_feed_or_site_url, std::move(callback)});
+    return;
+  }
+
+  DVLOG(2) << "Kick off: " << possible_feed_or_site_url.spec();
+  ongoing_requests_[possible_feed_or_site_url].push_back(
+      {possible_feed_or_site_url, std::move(callback)});
+  FindFeedsImpl(possible_feed_or_site_url);
+}
+
+void DirectFeedController::FindFeedsImpl(
+    const GURL& possible_feed_or_site_url) {
+  DVLOG(2) << __FUNCTION__ << " " << possible_feed_or_site_url.spec();
   // Download and check headers. If it's an html document, then parse for rss
   // items
   auto request = std::make_unique<network::ResourceRequest>();
@@ -296,11 +337,52 @@ void DirectFeedController::FindFeeds(
                     base::Unretained(direct_feed_controller),
                     std::move(callback)));
           },
-          base::Unretained(this), iter, std::move(callback),
+          base::Unretained(this), iter,
+          base::BindOnce(&DirectFeedController::OnFindFeedsImplResponse,
+                         weak_ptr_factory_.GetWeakPtr(),
+                         possible_feed_or_site_url),
           possible_feed_or_site_url),
       5 * 1024 * 1024);
 }
 
+void DirectFeedController::OnFindFeedsImplResponse(
+    const GURL& feed_url,
+    std::vector<mojom::FeedSearchResultItemPtr> results) {
+  if (ongoing_requests_.count(feed_url)) {
+    if (ongoing_requests_[feed_url].size() == 1u) {
+      std::move(ongoing_requests_[feed_url].front().callback)
+          .Run(std::move(results));
+    } else {
+      // We need to do deep-copy
+      for (auto& request : ongoing_requests_[feed_url]) {
+        std::vector<mojom::FeedSearchResultItemPtr> clone;
+        base::ranges::transform(results, std::back_inserter(clone),
+                                &mojom::FeedSearchResultItemPtr::Clone);
+        std::move(request.callback).Run(std::move(clone));
+      }
+    }
+
+    ongoing_requests_.erase(feed_url);
+  }
+
+  DVLOG(2) << ongoing_requests_.size();
+
+  if (ongoing_requests_.size() >= kMaxOngoingRequests ||
+      pending_requests_.empty()) {
+    return;
+  }
+
+  auto request = std::move(pending_requests_.front());
+  pending_requests_.pop();
+
+  auto target_url = request.possible_feed_or_site_url;
+  auto& requests = ongoing_requests_[target_url];
+  requests.push_back(std::move(request));
+  if (requests.size() == 1) {
+    FindFeedsImpl(target_url);
+  }
+}
+
 void DirectFeedController::VerifyFeedUrl(const GURL& feed_url,
                                          IsValidCallback callback) {
   // Download the feed and once it's done, see if there's any content.
diff --git a/components/brave_news/browser/direct_feed_controller.h b/components/brave_news/browser/direct_feed_controller.h
index d42cdb9b48ce..3ed5f6d8ad0c 100644
--- a/components/brave_news/browser/direct_feed_controller.h
+++ b/components/brave_news/browser/direct_feed_controller.h
@@ -8,6 +8,7 @@
 
 #include <list>
 #include <memory>
+#include <queue>
 #include <string>
 #include <vector>
 
@@ -77,6 +78,20 @@ class DirectFeedController {
                  mojom::BraveNewsController::FindFeedsCallback callback);
 
  private:
+  struct FindFeedRequest {
+    FindFeedRequest(const GURL& possible_feed_or_site_url,
+                    mojom::BraveNewsController::FindFeedsCallback callback);
+    FindFeedRequest(FindFeedRequest&&);
+    FindFeedRequest& operator=(FindFeedRequest&&);
+    ~FindFeedRequest();
+
+    GURL possible_feed_or_site_url;
+    mojom::BraveNewsController::FindFeedsCallback callback;
+  };
+
+  // TODO(sko) We might want to adjust this value.
+  static constexpr size_t kMaxOngoingRequests = 2;
+
   using SimpleURLLoaderList =
       std::list<std::unique_ptr<network::SimpleURLLoader>>;
 
@@ -97,9 +112,24 @@ class DirectFeedController {
                   const GURL& feed_url,
                   const std::unique_ptr<std::string> response_body);
 
+  void FindFeedsImpl(const GURL& possible_feed_or_site_url);
+  void OnFindFeedsImplResponse(
+      const GURL& feed_url,
+      std::vector<mojom::FeedSearchResultItemPtr> results);
+
   raw_ptr<PrefService> prefs_;
   SimpleURLLoaderList url_loaders_;
+
+  // TODO(sko) We should have a way to cancel requests.
+  // e.g. Navigate to different sites, quit app.
+  // Witthout that, some heavy RSS feed parsing work will prevent new feeds from
+  // detection and app from shutdown.
+  std::queue<FindFeedRequest> pending_requests_;
+  base::flat_map<GURL, std::vector<FindFeedRequest>> ongoing_requests_;
+
   scoped_refptr<network::SharedURLLoaderFactory> url_loader_factory_;
+
+  base::WeakPtrFactory<DirectFeedController> weak_ptr_factory_{this};
 };
 
 }  // namespace brave_news