diff --git a/Sources/Brave/Frontend/Browser/New Tab Page/Backgrounds/NewTabPageP3AHelper.swift b/Sources/Brave/Frontend/Browser/New Tab Page/Backgrounds/NewTabPageP3AHelper.swift
index a0096d3c62d..e606d985e95 100644
--- a/Sources/Brave/Frontend/Browser/New Tab Page/Backgrounds/NewTabPageP3AHelper.swift	
+++ b/Sources/Brave/Frontend/Browser/New Tab Page/Backgrounds/NewTabPageP3AHelper.swift	
@@ -143,6 +143,8 @@ final class NewTabPageP3AHelper {
         let name = DynamicHistogramName(creativeInstanceId: creativeInstanceId, eventType: eventType)
         countsStorage.eventCounts[creativeInstanceId]?.inflightCounts[eventType] = count
         UmaHistogramRecordValueToBucket(name.histogramName, buckets: countBuckets, value: count)
+      }
+      if !eventCounts.counts.isEmpty {
         totalActiveCreatives += 1
       }
     }