diff --git a/charmcraft/application/commands/store.py b/charmcraft/application/commands/store.py
index 2770945ca..ec0a4bd16 100644
--- a/charmcraft/application/commands/store.py
+++ b/charmcraft/application/commands/store.py
@@ -31,6 +31,7 @@
 from operator import attrgetter
 from typing import TYPE_CHECKING, Any
 
+import craft_platforms
 import yaml
 from craft_application import util
 from craft_cli import ArgumentParsingError, emit
@@ -2009,7 +2010,8 @@ def run(self, parsed_args: argparse.Namespace) -> int:
                 )
 
             image_arch = [
-                utils.ARCH_TRANSLATIONS.get(arch, arch) for arch in image_metadata.architectures
+                craft_platforms.DebianArchitecture.from_machine(arch).value
+                for arch in image_metadata.architectures
             ]
             bases = [{"name": "all", "channel": "all", "architectures": image_arch}]
 
diff --git a/charmcraft/utils/__init__.py b/charmcraft/utils/__init__.py
index 9da3a161e..eac510698 100644
--- a/charmcraft/utils/__init__.py
+++ b/charmcraft/utils/__init__.py
@@ -40,7 +40,6 @@
     humanize_list,
 )
 from charmcraft.utils.platform import (
-    ARCH_TRANSLATIONS,
     OSPlatform,
     get_os_platform,
     validate_architectures,
@@ -77,7 +76,6 @@
     "get_lib_info",
     "get_libs_from_tree",
     "collect_charmlib_pydeps",
-    "ARCH_TRANSLATIONS",
     "OSPlatform",
     "get_os_platform",
     "validate_architectures",
diff --git a/charmcraft/utils/platform.py b/charmcraft/utils/platform.py
index 2e3152161..b5cd6da33 100644
--- a/charmcraft/utils/platform.py
+++ b/charmcraft/utils/platform.py
@@ -35,20 +35,7 @@ class OSPlatform:
     machine: str
 
 
-# translations from what the platform module informs to the term deb and
-# snaps actually use
-ARCH_TRANSLATIONS = {
-    "aarch64": "arm64",
-    "armv7l": "armhf",
-    "i686": "i386",
-    "ppc": "powerpc",
-    "ppc64le": "ppc64el",
-    "x86_64": "amd64",
-    "AMD64": "amd64",  # Windows support
-}
-
-
-def get_os_platform(filepath=pathlib.Path("/etc/os-release")):
+def get_os_platform(filepath: pathlib.Path = pathlib.Path("/etc/os-release")) -> OSPlatform:
     """Determine a system/release combo for an OS using /etc/os-release if available."""
     system = platform.system()
     release = platform.release()
diff --git a/pyproject.toml b/pyproject.toml
index bc802e6b9..4476ed8e4 100644
--- a/pyproject.toml
+++ b/pyproject.toml
@@ -7,6 +7,7 @@ dependencies = [
     "craft-application~=3.0",
     "craft-cli>=2.3.0",
     "craft-parts>=1.18",
+    "craft-platforms~=0.1",
     "craft-providers>=1.23.0",
     "craft-store>=2.4",
     "distro>=1.3.0",
diff --git a/requirements-dev.txt b/requirements-dev.txt
index ce5df05e8..595f70d03 100644
--- a/requirements-dev.txt
+++ b/requirements-dev.txt
@@ -8,6 +8,7 @@ craft-archives==1.2.0
 craft-cli==2.6.0
 craft-grammar==1.2.0
 craft-parts==1.33.0
+craft-platforms==0.1.1
 craft-providers==1.24.1
 craft-store==2.6.2
 cryptography==42.0.8
diff --git a/requirements.txt b/requirements.txt
index b0cb6c7d3..606ca0af1 100644
--- a/requirements.txt
+++ b/requirements.txt
@@ -7,6 +7,7 @@ craft-archives==1.2.0
 craft-cli==2.6.0
 craft-grammar==1.2.0
 craft-parts==1.33.0
+craft-platforms==0.1.1
 craft-providers==1.24.1
 craft-store==2.6.2
 cryptography==42.0.8
diff --git a/tests/conftest.py b/tests/conftest.py
index 4a2cedecb..43c422af3 100644
--- a/tests/conftest.py
+++ b/tests/conftest.py
@@ -34,7 +34,7 @@
 from craft_providers import Executor, Provider, bases
 
 import charmcraft.parts
-from charmcraft import const, deprecations, instrum, parts, services, store, utils
+from charmcraft import const, deprecations, instrum, parts, services, store
 from charmcraft.application.main import APP_METADATA
 from charmcraft.bases import get_host_as_base
 from charmcraft.models import charmcraft as config_module