diff --git a/src/commands/publish/mod.rs b/src/commands/publish/mod.rs
index 3db757222..95d035abd 100644
--- a/src/commands/publish/mod.rs
+++ b/src/commands/publish/mod.rs
@@ -38,7 +38,7 @@ pub fn publish(
     if let Some(site_config) = target.site.clone() {
         if let Some(route) = &target.route {
             if !route.ends_with("*") {
-                failure::bail!("The route in your wrangler.toml should have a trailing * to apply the Worker on every path, otherwise your site will not behave as expected.\nroute = {}*", route)
+                message::warn(&format!("The route in your wrangler.toml should have a trailing * to apply the Worker on every path, otherwise your site will not behave as expected.\nroute = {}*", route));
             }
         }
         bind_static_site_contents(user, target, &site_config, false)?;