diff --git a/text/0740-ember-data-deprecate-non-strict-relationships.md b/text/0740-ember-data-deprecate-non-strict-relationships.md
new file mode 100644
index 0000000000..d3898b9d7b
--- /dev/null
+++ b/text/0740-ember-data-deprecate-non-strict-relationships.md
@@ -0,0 +1,84 @@
+---
+Stage: Accepted
+Start Date: 2021-04-23
+Release Date: Unreleased
+Release Versions:
+  ember-source: vX.Y.Z
+  ember-data: vX.Y.Z
+Relevant Team(s): ember-data
+RFC PR: https://github.com/emberjs/rfcs/pull/740
+---
+
+# EmberData | Deprecate Non Strict Types
+
+## Summary
+
+Deprecates when the `type` for a record provided by a user differs from the resolved 
+type, thereby removing the need to configure `ember-inflector` to treat `types` as `uncountable`
+in order to use plural model names, and removing the dasherization constraint.
+
+## Motivation
+
+Today, `ember-data` normalizes user supplied `type` or `modelName` anywhere it is encountered
+so that it will match the `type` we expect to provide to ember's resolver to lookup and create
+instances of `Model`/`Adapter`/`Serializer`.
+
+In practice, this resulted in a convention of singularized, dasherized modelName arguments and
+`type` fields in payloads. However, this convention is unimportant to how EmberData operates and
+we feel that users should be able to name their models however they like provided that (1) they
+use their format consistently and (2) that format matches what ember's resolver needs to resolve
+any necessary modules (such as models).
+
+Today, if you wanted to name a model `posts`, you could achieve this by
+
+- explicitly definining the inverse type on all relationships pointing at `posts`
+- using `posts` as the type in all payloads provided to the store
+- naming your model on disk as `models/posts.js`
+- configuring `ember-inflector` to treat `posts` as either uncountable or as it's own singular/plural.
+
+While the first three items here are strict conventions, we would like to do away with the necessity of
+configuring `ember-inflector` in this manner.
+
+Similarly, if you want to name your models with camelCase or SnakeCase types instead of dasherized types
+we see no reason to enforce that you do otherwise.
+
+In this sense the name of this RFC may at first feel in opposition to the motivation: we are proposing
+deprecating non-strict usage of types so that we can loosen restrictions on type usage.
+
+By removing support for non-strict we *strictly* mean removing support for using types in a way that
+depends upon our normalization in order for resolver lookups to succeed.
+
+## Detailed design
+
+We would print a deprecation whenever our normalization results in a different string than the string originally
+received. This deprecation would target `5.0` and become `enabled` no-sooner than `4.1` although it may be made
+`available` before then.
+
+To resolve issues with `dasherization`, users would need to dasherize in advance of providing data or arguments
+to `store` methods (generally this is done in the serializer's normalization hooks for payloads and at 
+call-sights for method args that take `modelName`).
+
+To resolve issues with `singularization`, users would need either to configure `ember-inflector` to return the
+desired form for their string if the supplied string is the desired singular/plural, or singularize the string
+in advance.
+
+Once a user has resolved this deprecation and marked their app as compatible with the version of `ember-data`
+in which this deprecation became enabled all support for ember-data's normalization will be removed at build
+time and users may supply types in any format so long as their usage is (1) consistent and (2) resolveable.
+
+## How we teach this
+
+Generally these changes remove a thing to be taught (that all types anywhere in a payload or as args should
+be normalized to the singular+dasherized form) in favor of teaching that usage of a `type` should be consistent
+and that the name of the `model` should match what is being used as `type`.
+  
+## Drawbacks
+
+Potentially some churn if it turns out that lots of users rely on the dasherization aspect. We already stopped
+singularizing on our own some time ago except in the case of hasMany relationship definitions. We can mitigate
+this to a good degree by making sure that the default serializers dasherize their output if they do not already.
+
+## Alternatives
+
+Continue to enforce dasherized-singular types and pay the cost of requiring use of `ember-inflector` if using
+`ember-data`.