diff --git a/guides/telemetry.md b/guides/telemetry.md
index 1029d132..d895c666 100644
--- a/guides/telemetry.md
+++ b/guides/telemetry.md
@@ -2,20 +2,41 @@ Amoc also exposes the following telemetry events:
 
 ## Scenario
 
-A telemetry span of a full scenario execution
+All telemetry spans below contain an extra key `return` in the metadata for the `stop` event with the return value of the given callback.
+
+A telemetry span of a scenario initialisation (i.e. the exported `init/0` function):
+```erlang
+event_name: [amoc, scenario, init, _]
+measurements: #{}                 %% As described in `telemetry:span/3`
+metadata: #{scenario := module()} %% Plus as described in `telemetry:span/3`
+```
+
+A telemetry span of a full scenario execution for a user (i.e. the exported `start/1,2` function):
 ```erlang
-event_name: [amoc, scenario, user]
-measurements: #{}
-metadata: #{}
+event_name: [amoc, scenario, start, _]
+measurements: #{}                        %% As described in `telemetry:span/3`
+metadata: #{scenario := module(),        %% Running scenario
+            state := term(),             %% The state as returned by `init/0`
+            user_id := non_neg_integer() %% User ID assigned to the running process
+           }                             %% Plus as described in `telemetry:span/3`
+```
+
+A telemetry span of a full scenario execution for a user (i.e. the exported `terminate/1,2` function):
+```erlang
+event_name: [amoc, scenario, terminate, _]
+measurements: #{}                 %% As described in `telemetry:span/3`
+metadata: #{scenario := module(), %% Running scenario
+            state := term()       %% The state as returned by `init/0`
+           }                      %% Plus as described in `telemetry:span/3`
 ```
 
 ## Controller
 
-Indicates the number of users added or removed
+Indicates the number of users manually added or removed
 ```erlang
 event_name: [amoc, controller, users]
-measurements: #{count => non_neg_integer()}
-metadata: #{type => add | remove}
+measurements: #{count := non_neg_integer()}
+metadata: #{monotonic_time := integer(), scenario := module(), type := add | remove}
 ```
 
 ## Throttle
@@ -23,42 +44,38 @@ metadata: #{type => add | remove}
 ### Init
 
 Raised when a throttle mechanism is initialised.
-
 ```erlang
 event_name: [amoc, throttle, init]
-measurements: #{count => 1}
-metadata: #{name => atom()}
+measurements: #{count := 1}
+metadata: #{monotonic_time := integer(), name := atom()}
 ```
 
 ### Rate
 
 Raised when a throttle mechanism is initialised or its configured rate is changed.
 This event is raised only on the master node.
-
 ```erlang
 event_name: [amoc, throttle, rate]
-measurements: #{rate => non_neg_integer()}
-metadata: #{name => atom()}
+measurements: #{rate := non_neg_integer()}
+metadata: #{monotonic_time := integer(), name := atom(), msg => binary()}
 ```
 
 ### Request
 
 Raised when a process client requests to be allowed pass through a throttled mechanism.
-
 ```erlang
 event_name: [amoc, throttle, request]
-measurements: #{count => 1}
-metadata: #{name => atom()}
+measurements: #{count := 1}
+metadata: #{monotonic_time := integer(), name := atom()}
 ```
 
 ### Execute
 
 Raised when a process client is allowed to execute after a throttled mechanism.
-
 ```erlang
 event_name: [amoc, throttle, execute]
-measurements: #{count => 1}
-metadata: #{name => atom()}
+measurements: #{count := 1}
+metadata: #{monotonic_time := integer(), name := atom()}
 ```
 
 ## Coordinator
@@ -68,6 +85,6 @@ Indicates when a coordinating event was raised, like a process being added for c
 ### Event
 ```erlang
 event_name: [amoc, coordinator, start | stop | add | reset | timeout]
-measurements: #{count => 1}
-metadata: #{name => atom()}
+measurements: #{count := 1}
+metadata: #{monotonic_time := integer(), name := atom()}
 ```
diff --git a/src/amoc_controller.erl b/src/amoc_controller.erl
index a9c6874b..c98860b1 100644
--- a/src/amoc_controller.erl
+++ b/src/amoc_controller.erl
@@ -99,13 +99,11 @@ update_settings(Settings) ->
 -spec add_users(amoc_scenario:user_id(), amoc_scenario:user_id()) ->
     ok | {error, term()}.
 add_users(StartId, EndId) ->
-    telemetry:execute([amoc, controller, users], #{count => EndId - StartId + 1}, #{type => add}),
     %% adding the exact range of the users
     gen_server:call(?SERVER, {add, StartId, EndId}).
 
 -spec remove_users(user_count(), boolean()) -> {ok, user_count()}.
 remove_users(Count, ForceRemove) ->
-    telemetry:execute([amoc, controller, users], #{count => Count}, #{type => remove}),
     %% trying to remove Count users, this action is async!!!
     gen_server:call(?SERVER, {remove, Count, ForceRemove}).
 
@@ -207,9 +205,8 @@ handle_start_scenario(_Scenario, _Settings, #state{status = Status} = State) ->
     {{error, {invalid_status, Status}}, State}.
 
 -spec handle_stop_scenario(state()) -> {handle_call_res(), state()}.
-handle_stop_scenario(#state{scenario = Scenario, scenario_state = ScenarioState,
-                            no_of_users = 0, status = running} = State) ->
-    amoc_scenario:terminate(Scenario, ScenarioState),
+handle_stop_scenario(#state{no_of_users = 0, status = running} = State) ->
+    terminate_scenario(State),
     {ok, State#state{status = finished}};
 handle_stop_scenario(#state{status = running} = State) ->
     terminate_all_users(),
@@ -231,8 +228,11 @@ handle_update_settings(_Settings, #state{status = Status}) ->
 handle_add(StartId, EndId, #state{last_user_id = LastId,
                                   create_users = ScheduledUsers,
                                   status       = running,
+                                  scenario     = Scenario,
                                   tref         = TRef} = State) when StartId =< EndId,
                                                                      LastId < StartId ->
+    amoc_telemetry:execute([controller, users], #{count => EndId - StartId + 1},
+                           #{scenario => Scenario, type => add}),
     NewUsers = lists:seq(StartId, EndId),
     NewScheduledUsers = lists:append(ScheduledUsers, NewUsers),
     NewTRef = maybe_start_timer(TRef),
@@ -244,7 +244,9 @@ handle_add(_StartId, _EndId, #state{status = Status} = State) ->
     {{error, {invalid_status, Status}}, State}.
 
 -spec handle_remove(user_count(), boolean(), state()) -> handle_call_res().
-handle_remove(Count, ForceRemove, #state{status = running}) ->
+handle_remove(Count, ForceRemove, #state{status = running, scenario = Scenario}) ->
+    amoc_telemetry:execute([controller, users], #{count => Count},
+                           #{scenario => Scenario, type => remove}),
     Pids = case ets:match_object(?USERS_TABLE, '$1', Count) of
                {Objects, _} -> [Pid || {_Id, Pid} <- Objects];
                '$end_of_table' -> []
@@ -311,6 +313,10 @@ init_scenario(Scenario, Settings) ->
         {error, Type, Reason} -> {error, {Type, Reason}}
     end.
 
+-spec terminate_scenario(state()) -> ok | {ok, any()} | {error, any()}.
+terminate_scenario(#state{scenario = Scenario, scenario_state = ScenarioState}) ->
+    amoc_scenario:terminate(Scenario, ScenarioState).
+
 -spec maybe_start_timer(timer:tref() | undefined) -> timer:tref().
 maybe_start_timer(undefined) ->
     {ok, TRef} = timer:send_interval(interarrival(), start_user),
@@ -347,9 +353,8 @@ terminate_all_users({Objects, Continuation}) ->
 terminate_all_users('$end_of_table') -> ok.
 
 -spec dec_no_of_users(state()) -> state().
-dec_no_of_users(#state{scenario = Scenario, scenario_state = ScenarioState,
-                       no_of_users = 1, status = terminating} = State) ->
-    amoc_scenario:terminate(Scenario, ScenarioState),
+dec_no_of_users(#state{no_of_users = 1, status = terminating} = State) ->
+    terminate_scenario(State),
     State#state{no_of_users = 0, status = finished};
 dec_no_of_users(#state{no_of_users = N} = State) ->
     State#state{no_of_users = N - 1}.
diff --git a/src/amoc_coordinator/amoc_coordinator.erl b/src/amoc_coordinator/amoc_coordinator.erl
index 374c9379..17e70a2b 100644
--- a/src/amoc_coordinator/amoc_coordinator.erl
+++ b/src/amoc_coordinator/amoc_coordinator.erl
@@ -74,7 +74,7 @@ start(Name, CoordinationPlan, Timeout) when ?IS_TIMEOUT(Timeout) ->
     Plan = normalize_coordination_plan(CoordinationPlan),
     case gen_event:start({local, Name}) of
         {ok, _} ->
-            telemetry:execute([amoc, coordinator, start], #{count => 1}, #{name => Name}),
+            amoc_telemetry:execute([coordinator, start], #{count => 1}, #{name => Name}),
             %% according to gen_event documentation:
             %%
             %%    When the event is received, the event manager calls
@@ -99,7 +99,7 @@ start(Name, CoordinationPlan, Timeout) when ?IS_TIMEOUT(Timeout) ->
 -spec stop(name()) -> ok.
 stop(Name) ->
     gen_event:stop(Name),
-    telemetry:execute([amoc, coordinator, stop], #{count => 1}, #{name => Name}).
+    amoc_telemetry:execute([coordinator, stop], #{count => 1}, #{name => Name}).
 
 %% @see add/3
 -spec add(name(), any()) -> ok.
@@ -156,15 +156,14 @@ init(CoordinationItem) ->
 -spec handle_event(Event :: term(), state()) -> {ok, state()}.
 handle_event(Event, {timeout, Name, Pid}) ->
     %% there's only one "timeout" event handler for coordinator,
-    %% so calling telemetry:execute/3 here to ensure that it's
+    %% so calling amoc_telemetry:execute/3 here to ensure that it's
     %% triggered just once per event.
     TelemetryEvent = case Event of
                          {coordinate, _} -> add;
                          reset_coordinator -> reset;
                          coordinator_timeout -> timeout
                      end,
-    telemetry:execute([amoc, coordinator, TelemetryEvent],
-                       #{count => 1}, #{name => Name}),
+    amoc_telemetry:execute([coordinator, TelemetryEvent], #{count => 1}, #{name => Name}),
     erlang:send(Pid, Event),
     {ok, {timeout, Name, Pid}};
 handle_event(Event, {worker, WorkerPid}) ->
diff --git a/src/amoc_scenario.erl b/src/amoc_scenario.erl
index 798ea015..f5fc6000 100644
--- a/src/amoc_scenario.erl
+++ b/src/amoc_scenario.erl
@@ -28,26 +28,31 @@
 %%-------------------------------------------------------------------------
 
 %% @doc Applies the `Scenario:init/0' callback
+%%
+%% Runs on the controller process and spans a `[amoc, scenario, init, _]' telemetry event.
 -spec init(amoc:scenario()) -> {ok, state()} | {error, Reason :: term()}.
 init(Scenario) ->
-    apply_safely(Scenario, init, []).
+    apply_safely(Scenario, init, [], #{scenario => Scenario}).
 
 %% @doc Applies the `Scenario:terminate/0,1' callback
 %%
 %% `Scenario:terminate/0' and `Scenario:terminate/1' callbacks are optional.
 %% If the scenario module exports both functions, `Scenario:terminate/1' is used.
+%%
+%% Runs on the controller process and spans a `[amoc, scenario, terminate, _]' telemetry event.
 -spec terminate(amoc:scenario(), state()) -> ok | {ok, any()} | {error, Reason :: term()}.
 terminate(Scenario, State) ->
+    Metadata = #{scenario => Scenario, state => State},
     case {erlang:function_exported(Scenario, terminate, 1),
           erlang:function_exported(Scenario, terminate, 0)} of
         {true, _} ->
             %% since we ignore Scenario:terminate/1 return value
             %% we can use apply_safely/3 function
-            apply_safely(Scenario, terminate, [State]);
+            apply_safely(Scenario, terminate, [State], Metadata);
         {_, true} ->
             %% since we ignore Scenario:terminate/0 return value
             %% we can use apply_safely/3 function
-            apply_safely(Scenario, terminate, []);
+            apply_safely(Scenario, terminate, [], Metadata);
         _ ->
             ok
     end.
@@ -56,25 +61,39 @@ terminate(Scenario, State) ->
 %%
 %% Either `Scenario:start/1' or `Scenario:start/2' must be exported from the behaviour module.
 %% if scenario module exports both functions, `Scenario:start/2' is used.
+%%
+%% Runs on the user process and spans a `[amoc, scenario, user, _]' telemetry event.
 -spec start(amoc:scenario(), user_id(), state()) -> any().
 start(Scenario, Id, State) ->
-    case {erlang:function_exported(Scenario, start, 2),
-          erlang:function_exported(Scenario, start, 1)} of
-        {true, _} ->
-            Scenario:start(Id, State);
-        {_, true} ->
-            Scenario:start(Id);
-        {false, false} ->
-            error("the scenario module must export either start/2 or start/1 function")
-    end.
+    Metadata = #{scenario => Scenario, state => State, user_id => Id},
+    Span = case {erlang:function_exported(Scenario, start, 2),
+                 erlang:function_exported(Scenario, start, 1)} of
+               {true, _} ->
+                   fun() ->
+                           Ret = Scenario:start(Id, State),
+                           {Ret, Metadata#{return => Ret}}
+                   end;
+               {_, true} ->
+                   fun() ->
+                           Ret = Scenario:start(Id),
+                           {Ret, Metadata#{return => Ret}}
+                   end;
+               {false, false} ->
+                   exit("the scenario module must export either start/2 or start/1 function")
+           end,
+    telemetry:span([amoc, scenario, start], Metadata, Span).
 
 %% ------------------------------------------------------------------
 %% internal functions
 %% ------------------------------------------------------------------
 
--spec apply_safely(atom(), atom(), [term()]) -> {ok | error, term()}.
-apply_safely(M, F, A) ->
-    try erlang:apply(M, F, A) of
+-spec apply_safely(atom(), atom(), [term()], map()) -> {ok | error, term()}.
+apply_safely(M, F, A, Metadata) ->
+    Span = fun() ->
+                   Ret = erlang:apply(M, F, A),
+                   {Ret, Metadata#{return => Ret}}
+           end,
+    try telemetry:span([amoc, scenario, F], Metadata, Span) of
         {ok, RetVal} -> {ok, RetVal};
         {error, Error} -> {error, Error};
         Result -> {ok, Result}
diff --git a/src/amoc_telemetry.erl b/src/amoc_telemetry.erl
new file mode 100644
index 00000000..56ec5df1
--- /dev/null
+++ b/src/amoc_telemetry.erl
@@ -0,0 +1,15 @@
+%% @private
+%% @copyright 2023 Erlang Solutions Ltd.
+-module(amoc_telemetry).
+
+-export([execute/3]).
+
+-spec execute(EventName, Measurements, Metadata) -> ok when
+      EventName :: telemetry:event_name(),
+      Measurements :: telemetry:event_measurements(),
+      Metadata :: telemetry:event_metadata().
+execute(Name, Measurements, Metadata) ->
+    TimeStamp = erlang:monotonic_time(),
+    NameWithAmocPrefix = [amoc | Name],
+    MetadataWithTS = Metadata#{monotonic_time => TimeStamp},
+    telemetry:execute(NameWithAmocPrefix, Measurements, MetadataWithTS).
diff --git a/src/amoc_throttle/amoc_throttle_controller.erl b/src/amoc_throttle/amoc_throttle_controller.erl
index b1fea17c..3e62ad49 100644
--- a/src/amoc_throttle/amoc_throttle_controller.erl
+++ b/src/amoc_throttle/amoc_throttle_controller.erl
@@ -204,7 +204,10 @@ maybe_raise_event(Name, Event) ->
     end.
 
 raise_event(Name, Event) when Event =:= request; Event =:= execute; Event =:= init ->
-    telemetry:execute([amoc, throttle, Event], #{count => 1}, #{name => Name}).
+    amoc_telemetry:execute([throttle, Event], #{count => 1}, #{name => Name}).
+
+report_rate(Name, RatePerMinute) ->
+    amoc_telemetry:execute([throttle, rate], #{rate => RatePerMinute}, #{name => Name}).
 
 -spec change_rate_and_stop_plan(name(), state()) -> state().
 change_rate_and_stop_plan(Name, State) ->
@@ -329,6 +332,3 @@ run_cmd(Pid, pause) ->
     amoc_throttle_process:pause(Pid);
 run_cmd(Pid, resume) ->
     amoc_throttle_process:resume(Pid).
-
-report_rate(Name, RatePerMinute) ->
-    telemetry:execute([amoc, throttle, rate], #{rate => RatePerMinute}, #{name => Name}).
diff --git a/src/amoc_user.erl b/src/amoc_user.erl
index 92338225..aa2e47b5 100644
--- a/src/amoc_user.erl
+++ b/src/amoc_user.erl
@@ -27,5 +27,4 @@ stop(Pid, Force) when is_pid(Pid) ->
 init(Parent, Scenario, Id, State) ->
     proc_lib:init_ack(Parent, {ok, self()}),
     process_flag(trap_exit, true),
-    ScenarioFun = fun() -> {amoc_scenario:start(Scenario, Id, State), #{}} end,
-    telemetry:span([amoc, scenario, user], #{}, ScenarioFun).
+    amoc_scenario:start(Scenario, Id, State).
diff --git a/test/amoc_coordinator_SUITE.erl b/test/amoc_coordinator_SUITE.erl
index 88dc3f57..90241755 100644
--- a/test/amoc_coordinator_SUITE.erl
+++ b/test/amoc_coordinator_SUITE.erl
@@ -327,9 +327,8 @@ assert_telemetry_events(Name, [{_Pid, Call, _Ret} | History], [Event | EventList
 assert_telemetry_handler_call(Name, Call, Event) ->
     EventName = [amoc, coordinator, Event],
     Measurements = #{count => 1},
-    EventMetadata = #{name => Name},
     HandlerConfig = ?TELEMETRY_HANDLER_CONFIG,
-    ExpectedHandlerCall = {?TELEMETRY_HANDLER, handler,
-                           [EventName, Measurements,
-                            EventMetadata, HandlerConfig]},
-    ?assertEqual(ExpectedHandlerCall, Call).
+    ?assertMatch(
+       {?TELEMETRY_HANDLER, handler,
+        [EventName, Measurements,
+         #{name := Name, monotonic_time := _}, HandlerConfig]}, Call).