diff --git a/.circleci/config.yml b/.circleci/config.yml
index 17360c93f4..8bd3f0b804 100644
--- a/.circleci/config.yml
+++ b/.circleci/config.yml
@@ -211,7 +211,7 @@ windows_steps: &windows_steps
         command: pip install --user tox
     - run:
         name: run tox
-        command: 'C:/Users/circleci.PACKER-6400C91A/AppData/Roaming/Python/Python311/Scripts/tox.exe -r'
+        command: python -m tox -r
     - save_cache:
         paths:
           - .tox
diff --git a/newsfragments/2923.internal.rst b/newsfragments/2923.internal.rst
new file mode 100644
index 0000000000..d8965ff241
--- /dev/null
+++ b/newsfragments/2923.internal.rst
@@ -0,0 +1 @@
+Update win wheel CI builds to use ``python -m tox -r`` instead of specifying the ``tox`` executable directly.