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masschallenge.html
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<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="UTF-8" />
<meta name="viewport" content="width=device-width, initial-scale=1.0" />
<title>Roy Wang | MassChallenge</title>
<!-- Favicon -->
<link rel="icon" type="image/png" href="img/favicon.ico" />
<!-- Style sheet -->
<link rel="stylesheet" href="style.css" />
<!-- Style sheet -->
<link rel="stylesheet" href="projectStyle.css" />
<!-- Font Awesome -->
<link
rel="stylesheet"
href="https://cdnjs.cloudflare.com/ajax/libs/font-awesome/5.10.2/css/all.min.css"
/>
<!-- AOS CSS -->
<link href="https://unpkg.com/[email protected]/dist/aos.css" rel="stylesheet" />
<!-- Tailwind Library -->
<link
rel="stylesheet"
href="https://cdn.jsdelivr.net/gh/creativetimofficial/tailwind-starter-kit/compiled-tailwind.min.css"
/>
<!-- Tailwind LTS Library -->
<link
rel="stylesheet"
href="https://unpkg.com/tailwindcss@^1.0/dist/tailwind.min.css"
/>
</head>
<body class="text-gray-800 antialiased">
<!-- Navigation -->
<nav
class="top-0 absolute z-50 w-full flex flex-wrap items-center justify-between px-2 py-3 navbar-expand-lg"
>
<div
class="container px-8 mx-auto flex flex-wrap items-center justify-between"
>
<!-- Nav Left Side -->
<div
class="w-full relative flex justify-between lg:w-auto lg:static lg:block lg:justify-start"
>
<a
class="text-md font-bold leading-relaxed inline-block mr-4 py-2 whitespace-no-wrap uppercase text-white"
href="index.html"
>
<!-- Nav Title -->
Roy Wang </a
><button
class="cursor-pointer text-xl leading-none px-3 py-1 border border-solid border-transparent rounded bg-transparent block lg:hidden outline-none focus:outline-none"
type="button"
onclick="toggleNavbar('collapse-navbar')"
>
<i class="text-white fas fa-bars"></i>
</button>
</div>
<!-- Nav Right Side -->
<div
class="lg:flex flex-grow items-center bg-white lg:bg-transparent lg:shadow-none hidden rounded-lg shadow-lg"
id="collapse-navbar"
>
<ul class="flex flex-col lg:flex-row list-none ml-auto">
<li class="flex items-center">
<a
class="pl-6 py-3 flex items-center text-sm uppercase font-bold leading-snug text-teal-800 lg:text-white hover:opacity-75"
href="index.html#dev-projects"
>
Dev
</a>
</li>
<li class="nav-item">
<a
class="pl-6 py-3 flex items-center text-sm uppercase font-bold leading-snug text-teal-800 lg:text-white hover:opacity-75"
href="index.html#design-projects"
>
Design
</a>
</li>
<li class="nav-item">
<a
class="pl-6 py-3 flex items-center text-sm uppercase font-bold leading-snug text-teal-800 lg:text-white hover:opacity-75"
href="index.html#about-me"
>
About
</a>
</li>
<li class="nav-item">
<a
class="pl-6 py-3 flex items-center text-sm uppercase font-bold leading-snug text-teal-800 lg:text-white hover:opacity-75"
href="https://drive.google.com/file/d/1Bj4OhdORaTRwWZzfgJP4rTVSppDdc8I5/view"
target="_blank"
rel="noopener noreferrer"
>
Resume
</a>
</li>
</ul>
</div>
</div>
</nav>
<!-- End of Navigation -->
<main id="main">
<!-- Splash Page -->
<div
class="relative pt-16 pb-32 flex content-center items-center justify-center"
style="min-height: 70vh"
>
<!-- Background Image -->
<div
class="absolute top-0 w-full h-full bg-center bg-cover"
style="background-color: #13acbd"
></div>
<!-- Text Over Main Background -->
<div class="container relative mx-auto mt-16 md:mt-2 px-4">
<div class="flex flex-wrap items-center pt-10">
<div class="w-full md:w-5/12">
<div class="px-4 text-white">
<p class="font-serif lg:text-xl">
/Product Design /UX Research
</p>
<h1
class="md:my-6 font-bold uppercase xl:text-4xl md:text-3xl text-2xl"
>
MassChallenge: Alumni Experience Redesign
</h1>
<p class="md:mt-4 lg:text-xl">
A curated resource for helping the startups achieve company
goals
</p>
</div>
</div>
<div class="w-full md:w-7/12 mt-4 md:flex-shrink-0 mt-8">
<img src="img/mc/hero-mc.png" alt="MassChallenge Cover" />
</div>
</div>
</div>
</div>
<!-- End of Splash Page -->
<!-- Project Details -->
<div class="bg-gray-100">
<div class="container mx-auto px-4 pt-8 py-4">
<div class="flex flex-wrap">
<div class="w-full md:w-2/6 mb-4 px-2">
<h6 class="sectionTitle">Type</h6>
<p class="bodyText">Product UX Internship Project</p>
</div>
<div class="w-full md:w-2/6 mb-2 px-2">
<h6 class="sectionTitle">What I did</h6>
<p class="bodyText">UX Research, UX Design, Visual Design</p>
</div>
<div class="w-full md:w-2/6 mb-2 px-2">
<h6 class="sectionTitle">My Role</h6>
<p class="bodyText">Product Designer</p>
</div>
<div class="w-full md:w-2/6 mb-2 px-2">
<h6 class="sectionTitle">Project Length</h6>
<p class="bodyText">10 weeks</p>
</div>
<div class="w-full md:w-2/6 mb-2 px-2">
<h6 class="sectionTitle">Tools</h6>
<p class="bodyText">Figma, Balsamiq, Optimal Workshop Reframer</p>
</div>
<div class="w-full md:w-2/6 mb-2 px-2">
<h6 class="sectionTitle">Team</h6>
<p class="bodyText">Senior UX Designer, Product Manager</p>
</div>
</div>
</div>
</div>
<!-- End of Project Details -->
<!-- Project Content Part 1 -->
<div class="mt-8 mb-24 container mx-auto px-4">
<!-- Project Overview -->
<div id="Project-Overview">
<h2 class="text-3xl font-semibold text-gray-700 py-6 mt-10">
Project Overview
</h2>
<div class="py-4 flex flex-wrap" id="Challenge">
<div class="w-full lg:w-3/5">
<h6 class="sectionTitle">Challenge</h6>
<h3 class="text-2xl py-4 tracking-wide">
Increase Alumni Engagement
</h3>
<p class="bodyText">
MassChallenge has 8 startup accelerator programs across 4
countries and 6 cities with 2,344 startups over the past decade.
</p>
<p class="bodyText">
Yet, the alumni tend not to connect with the MassChallenge
alumni network community after they graduated.
</p>
<p class="bodyText">
The goal is to improve alumni engagement so they might seek and
receive help from one another and contribute to the global value
of the network.
</p>
</div>
<div class="w-full lg:w-2/5">
<div class="p-4 m-4">
<img src="img/mc/map.png" alt="Office Map" />
</div>
</div>
</div>
<div class="py-4 flex flex-wrap" id="Solution">
<div class="w-full">
<h6 class="sectionTitle">Solution</h6>
<h3 class="text-2xl py-4 tracking-wide">
Startup Resource Matching System
</h3>
<p class="bodyText">
A matching system providing curated resources, including
potential investors, mentors, events, office hours, to get help
in key areas necessary for company success.
</p>
</div>
<div class="">
<div class="p-4 flex flex-wrap mx-auto">
<img
class="shadow-md rounded-lg my-2 mx-auto sm:w-11/12 md:w-full"
src="img/mc/Landing-Page.jpg"
alt="Landing Page"
/>
<img
class="shadow-md rounded-lg my-2 mx-auto sm:w-11/12 md:w-full"
src="img/mc/Goal-Setting.png"
alt="Goal Setting Page"
/>
<img
class="shadow-md rounded-lg my-2 mx-auto sm:w-11/12 md:w-full"
src="img/mc/Company-Specialty.png"
alt="Company Specialty"
/>
</div>
</div>
</div>
</div>
<!-- End of Project Overview -->
<!-- Process -->
<div id="Process">
<h2 class="text-3xl font-semibold text-gray-700 py-6 mt-10">
Process
</h2>
<div class="py-4 flex flex-wrap">
<div class="w-full">
<p class="bodyText">
In 10 weeks, I collaborated with a senior designer, a product
manager, and key stakeholders, including an alumni manager, 3
program managers, and a partnership manager, to research,
design, prototype, and test the new system for improving alumni
engagement.
</p>
</div>
<div class="mt-6">
<img src="img/mc/Process-list.png" alt="Process" />
</div>
</div>
</div>
<!-- End of Process -->
<!-- Research -->
<div id="Research" class="mt-10 mb-8">
<h2 class="text-3xl font-semibold text-gray-700 py-6">Research</h2>
<p class="bodyText">
I started my internship by setting up 1:1 meetings with stakeholders
and scheduled semi-structured interviews with users. My senior
manager joined the first meeting, and the rest were conducted by me.
</p>
<h3 class="text-2xl py-4 mb-2 tracking-wide">
Key Research Questions
</h3>
<ul class="list-disc list-inside">
<li class="bodyText">
What is the alumni program? Who are alumni, what’s their behavior?
</li>
<li class="bodyText">
What resources and information does we already have on alumni
project?
</li>
</ul>
<!-- Research methods -->
<div class="mt-8">
<h3 class="text-2xl py-4 mb-2 tracking-wide">Research Methods</h3>
<div class="flex flex-wrap justify-center space-between mt-2 mb-8">
<!-- Stakeholders Interview -->
<div
class="flex-grow w-full lg:w-1/4 border-solid border border-gray-400 p-8 rounded-lg m-2"
>
<h6 class="sectionTitle">Stakeholders Interview</h6>
<p class="bodyText">5 Managers for 3 Offices</p>
<ul class="list-disc list-inside">
<li class="text-lg">Alumni Manager</li>
<li class="text-lg">Partnership Manager</li>
<li class="text-lg">Data Manager</li>
<li class="text-lg">Switzerland Program Manager</li>
<li class="text-lg">Israel Program Manager</li>
</ul>
</div>
<!-- User Interview -->
<div
class="flex-grow w-full lg:w-1/4 border-solid border border-gray-400 p-8 rounded-lg m-2"
>
<h6 class="sectionTitle">Users Interview</h6>
<p class="bodyText">3 Alumni from 3 Programs</p>
<p class="bodyText">
I started recruiting the users by inviting the
“Alumni-in-Residence”. They are typically last year's winner
and stayed at the office as part of the prize, having a
tighter bond with the staff.
</p>
</div>
<!-- Survey -->
<div
class="flex-grow w-full lg:w-1/4 border-solid border border-gray-400 p-8 rounded-lg m-2"
>
<h6 class="sectionTitle">Survey</h6>
<p class="bodyText">Validate the Assumptions</p>
<p class="bodyText">
I worked with the data team and dived into the pre- and
post-program surveys to validate my assumptions on user
behavior.
</p>
</div>
<!-- Comparative Analysis -->
<div
class="w-full border-solid border border-gray-400 p-8 rounded-lg m-2"
>
<h6 class="sectionTitle">Comparative Analysis</h6>
<p class="bodyText">
I analyzed direct, indirect, and parallel competitors of the
accelerator and the social platform to learn more about how
others interacted with alumni.
</p>
<div class="flex flex-wrap justify-center mt-4">
<div class="px-4">
<img
class="shadow-md rounded p-2"
src="img/mc/comparative_analysis.png"
alt="Startup Accelerator Comparative Analysis"
/>
<p class="text-center mt-2">
MassChallenge v.s. Accelerator Programs
</p>
</div>
<div class="px-4">
<img
class="shadow-md rounded p-2"
src="img/mc/comparative_analysis.png"
alt="Startup Accelerator Comparative Analysis"
/>
<p class="text-center mt-2">
Mobilize v.s. Social Platforms
</p>
</div>
</div>
</div>
</div>
<div class="py-4">
<h6 class="sectionTitle" id="Persona">User Personas</h6>
<div class="flex flex-wrap justify-center">
<div class="lg:w-3/6">
<img
class="mx-auto shadow-lg rounded m-4"
src="img/mc/persona_1.png"
alt="Persona 1"
/>
</div>
<div class="lg:w-3/6">
<img
class="mx-auto shadow-lg rounded m-4"
src="img/mc/persona_2.png"
alt="Persona 2"
/>
</div>
</div>
</div>
<div class="py-4">
<h6 class="sectionTitle" id="Affinity-Diagram">
Affinity Diagramming
</h6>
<h3 class="text-2xl py-4 mb-2 tracking-wide">
Organize Chaos to Find True Problem
</h3>
<p class="bodyText">
I used Reframer from Optimal Workshop to analyze participants'
positive and negative feeling, thoughts, and their experience of
alumni program, and finally summarized to 5 themes.
</p>
<img
class="mx-auto shadow-lg rounded m-4 lg:w-4/6"
src="img/mc/affnity-diagram.png"
alt="Affinity Diagramming"
/>
</div>
</div>
<!-- End of Research methods -->
</div>
<!-- End of Research -->
</div>
<!-- End of Project Content Part 1 -->
<!-- Research results blue bg -->
<div class="pb-40" style="background-color: #007694">
<div class="container mx-auto pt-8 py-4 px-4">
<h2 class="text-3xl font-semibold text-white py-6 mt-10">
Framing the Problem
</h2>
<div class="flex flex-wrap">
<div
class="self-center flex-grow w-full lg:w-1/3 p-8 rounded-lg m-2"
>
<h3 class="text-2xl tracking-wide text-white">
Based on the research, we arrived at 5 insights covered from
needs to constrains.
</h3>
</div>
<div
class="flex-grow w-full lg:w-1/3 border border-gray-400 p-8 rounded-lg m-2 bg-white"
>
<h6 class="sectionTitle text-xl text-center">
<span class="pr-5">☠️</span>NO ALUMNI USE MOBILIZE
</h6>
<p class="bodyText px-4 text-center">
Mobilize is a social networking platform for alumni. Accelerate
is the main dashboard with useful resources. However, many said
they didn’t use the platforms after graduated.
</p>
<p class="bodyText font-serif text-center">
“What is Mobilize? I was never told about that platform.”
</p>
</div>
<div
class="flex-grow w-full lg:w-1/3 border border-gray-400 p-8 rounded-lg m-2 bg-white"
>
<h6 class="sectionTitle text-xl text-center">
<span class="pr-5">💾</span>INACCURATE INFORMATION
</h6>
<p class="bodyText px-4 text-center">
Incorrect and outdated information hindered the potential
opportunity of connection
</p>
<p class="bodyText font-serif text-center">
“There is a gap between the area what we (MassChallenge) called
startups and what they call themselves ”
</p>
</div>
<div
class="flex-grow w-full lg:w-1/3 border border-gray-400 p-8 rounded-lg m-2 bg-white"
>
<h6 class="sectionTitle text-xl text-center">
<span class="pr-5">🎡</span>ALUMNI WANT MORE EVENTS
</h6>
<p class="bodyText px-4 text-center">
Alumni expressed strong interests in more events. They value the
benefits from activities held by or at MassChallenge
</p>
<p class="bodyText font-serif text-center">
“ I would like to bring our own food or drink as long as
MassChallenge provides the place for meetups.”
</p>
</div>
<div
class="flex-grow w-full lg:w-1/3 border border-gray-400 p-8 rounded-lg m-2 bg-white"
>
<h6 class="sectionTitle text-xl text-center">
<span class="pr-5">👋🏻</span>BAD OFF-BOARDING EXPERIENCE
</h6>
<p class="bodyText px-4 text-center">
Most of the staff didn’t interact with alumni except for surveys
</p>
<p class="bodyText font-serif text-center">
“I didn’t get any newsletter from MassChallenge after the
finale.”
</p>
</div>
<div
class="flex-grow w-full lg:w-1/3 border border-gray-400 p-8 rounded-lg m-2 bg-white"
>
<h6 class="sectionTitle text-xl text-center">
<span class="pr-5">💰</span>PARTNER & STARTUPS MATCHING
</h6>
<p class="bodyText px-4 text-center">
The primary income of the program comes from a good partnership,
which means finding a good fit for a partner’s needs. There were
too many manual tasks in the process to connect a partner with
alumni.
</p>
</div>
</div>
</div>
</div>
<!-- End of Research results -->
<!-- Project Details Part 2 -->
<div class="mt-8 mb-24 container mx-auto px-4">
<!-- Define -->
<div id="Define">
<h2 class="text-3xl font-semibold text-gray-700 py-6 mt-10">
Define
</h2>
<div class="py-4 flex flex-wrap justify-center" id="Prioritization">
<div class="w-full">
<h6 class="sectionTitle">PRIORITIZATION</h6>
<p class="bodyText">
After sharing insights with the team, we used the
<strong>impact effort matrix</strong> to reshape the design
scope for my internship project and focus on one of the
problems.
</p>
</div>
<div class="w-full lg:w-4/6">
<img
class="mx-auto shadow-lg rounded m-4"
src="img/mc/impact-effort.jpg"
alt="Impact Effort Matrix"
/>
</div>
</div>
<div class="py-4" id="Redefine">
<h6 class="sectionTitle">Re-define the problem</h6>
<h3 class="text-2xl py-4 tracking-wide">
Providing Value to Improve Engagement
</h3>
<p class="bodyText">
After a self brainstorming, I wanted to go back to the business
goal of the company and align my project goal with it.
</p>
<p class="bodyText">
<strong>1. Company Mission:</strong><br />
“To make it as easy as possible for entrepreneurs to launch and
grow new ventures.”
</p>
<p class="bodyText">
<strong>2. Business Goal:</strong><br />
The company income relies on providing good quality of startups to
the partner companies.
</p>
<p class="bodyText">
<strong>3. Seeking Continued Value:</strong><br />
If startups can’t find the benefits, they won’t stay or spend the
extra efforts to engage with us. <br />Startup’s experience after
the program ties to the one during the program.
</p>
<p
class="font-serif text-3xl text-yellow-600 font-bold text-center mt-6"
>
It’s not only about increasing the engagement. It’s about
providing value.
</p>
</div>
</div>
<!-- End of Define -->
<!-- Design Ideation -->
<div id="Design-Ideation">
<h2 class="text-3xl font-semibold text-gray-700 py-6 mt-10">
Design Ideation
</h2>
<div class="py-4 justify-center">
<h3 class="text-2xl py-4 tracking-wide">
Finds Everything You Need to Launch New Products
</h3>
<p class="bodyText">
Based on the research results, I decided to design a matching
system that provides a curated resource for startups to get help
in key areas necessary for company success.
</p>
</div>
<div class="py-4" id="Brainstorming-Session">
<h6 class="sectionTitle">BRAINSTORMING SESSION</h6>
<p class="bodyText">
After sharing insights with the team, a senior designer and I
adopted the crazy 8’s method, we compared blueprints and discussed
which way fits the best for current setting.
</p>
<div class="flex flex-wrap justify-center mt-4">
<div class="px-4 md:w-3/6">
<img
class="mx-auto shadow-lg rounded m-4"
src="img/mc/brainstorming_1.png"
alt="Startup Accelerator Comparative Analysis"
/>
</div>
<div class="px-4 md:w-3/6">
<img
class="mx-auto shadow-lg rounded m-4"
src="img/mc/brainstorming_2.png"
alt="Startup Accelerator Comparative Analysis"
/>
</div>
</div>
</div>
<div class="py-4" id="Storyboard">
<h6 class="sectionTitle">Storyboarding</h6>
<div class="flex flex-wrap mt-4">
<div class="w-full md:w-3/6 pr-6">
<p class="bodyText">
With the JTBD in mind, I drew the storyboard that emphasizes
<strong>the benefits of system</strong> to sort out how this
design could help the entrepreneur during their journey in the
accelerator.
</p>
<p class="bodyText">
It was modified based on staff feedback and limitation and
focuses on how the system can help the user landed on their
goal.
</p>
</div>
<div class="w-full md:w-3/6">
<img
src="img/mc/storyboard.png"
alt="Storyboarding"
class="mx-auto shadow-lg rounded m-4"
/>
</div>
</div>
</div>
<div class="py-4" id="JTBD">
<h6 class="sectionTitle">JTBD</h6>
<p class="bodyText">
As an entrepreneur, <br />I want to access to curated resources
(experts, events, etc.) <br />so that I can achieve my company
goal.
</p>
</div>
<div class="py-4" id="User-Flow">
<h6 class="sectionTitle">User flow</h6>
<p class="bodyText">
The current on-boarding process for new cohorts includes a 14-page
survey that helps MassChallenge to learn more about the startup
company. I wanted to replace the questionnaire with a more
user-friendly wizard that requires fewer efforts to finish.
</p>
<p class="bodyText">
After some exploration, I came out with the user flows that
illustrate the experience as a first-time user (new cohorts) and a
recurring user (current cohorts in the program and alumni).
</p>
<div class="flex flex-wrap justify-center mt-4">
<div class="mx-auto px-4">
<img
class="p-2 svgFile"
src="img/mc/undraw_envelope_n8lc.png"
alt="The First Time Users"
/>
<p class="text-center mt-2 text-xl">First-Time Users</p>
</div>
<div class="mx-auto px-4">
<img
class="p-2 svgFile"
src="img/mc/undraw_business_deal_cpi9.png"
alt="Recurring Users"
/>
<p class="text-center mt-2 text-xl">Recurring Users</p>
</div>
</div>
<div class="mt-6" id="First-Time-Users">
<section>
<h3 class="text-2xl py-4 tracking-wide">First-Time Users</h3>
<img
class="p-2 m-2 svgFile"
src="img/mc/undraw_envelope_n8lc.png"
alt="The First Time Users"
/>
<h4 class="text-xl font-bold py-2">User Goal</h4>
<p class="bodyText">
Onboard with program benefits and goal setting
</p>
<h4 class="text-xl font-bold py-2">Design Goal</h4>
<p class="bodyText">
Create an easy on-boarding process and acquire the updated
user information
</p>
<h4 class="text-xl font-bold py-2">User Flow</h4>
<ol class="list-decimal pl-4 bodyText list-inside">
<li>
Click the link to matching system from on-boarding email
</li>
<li>Enter startup’s information, goals and specialty</li>
<li>
Match their needs with the resource provided by
MassChallenge, including experts, mentors, staff office
hours, investors, events, workshops, etc
</li>
</ol>
</section>
<div class="mx-auto w-full">
<img src="img/mc/user-flow-first.jpg" alt="User Flow Diagram" />
</div>
</div>
<div id="Recurring-Users">
<section>
<h3 class="text-2xl py-4 tracking-wide">Recurring Users</h3>
<img
class="p-2 m-2 svgFile"
src="img/mc/undraw_business_deal_cpi9.png"
alt="Recurring Users"
/>
<h4 class="text-xl font-bold py-2">User Goal</h4>
<p class="bodyText">
Optimize the resources to make the business grow
</p>
<h4 class="text-xl font-bold py-2">Design Goal</h4>
<p class="bodyText">
Increase the stickiness and keep the user information updated
</p>
<h4 class="text-xl font-bold py-2">User Flow</h4>
<ol class="list-decimal pl-4 bodyText list-inside">
<li>
Design multi-channel entrances: from staff, email, event
registration, WiFi login, etc.
</li>
<p>
For example, when the startup signs up for the event, we
would add some columns to collect new information. If their
profile is not updated for a certain amount of the time,
when they login to the WiFi in the office, they will be
reminded to update their profile for the latest resource.
</p>
<li>
Make them update their profile before granting the access to
the resources
</li>
<li>
Track if startups pivot or shift focus, keep the contact
updated
</li>
</ol>
</section>
<div class="mx-auto w-full">
<img
src="img/mc/user-flow-recurring.jpg"
alt="User Flow Diagram"
/>
</div>
</div>
</div>
</div>
<!-- End of Design Ideation -->
<!-- Iteration -->
<div id="Iteration">
<h2 class="text-3xl font-semibold text-gray-700 py-6 mt-10">
Iteration
</h2>
<div class="py-4 justify-center">
<h6 class="sectionTitle">Wireframe</h6>
<div class="flex flex-wrap">
<div class="lg:w-5/12">
<h3 class="text-2xl py-4 tracking-wide">
Focusing On First-Time Users
</h3>
<p class="bodyText">
Due to the time limitation, I shifted my focus on on-boarding
experience for first-time users because I wanted to create a
great first-touch.
</p>
<p class="bodyText">
I created several versions of low fidelity wireframes using
<strong>Balsamiq</strong> and Figma demonstrating the wizard
from collecting data to displaying the matching result.
</p>
</div>
<div class="lg:w-6/12 mx-auto">
<img
class="shadow-lg rounded m-2"
src="img/mc/wireframe.png"
alt="Wireframes"
/>
</div>
</div>
</div>
<div class="py-4 justify-center">
<h6 class="sectionTitle">High-fid prototype</h6>
<p class="bodyText">
A matching system providing curated resources, including potential
investors, mentors, events, office hours, to get help in key areas
necessary for company success.
</p>
<h3 class="text-2xl py-4 tracking-wide">Landing Page</h3>
<div class="mx-auto lg:w-3/5">
<img
class="shadow-xl rounded m-2"
src="img/mc/Landing-Page _v4.jpg"
alt="Full Landing Page"
/>
</div>
<h3 class="text-2xl py-4 tracking-wide">Goal Setting</h3>
<p class="bodyText">
Goal setting is proved to be a powerful process for motivating
startup to turn their vision of this future into reality. It also
helps the accelerator to provide related resources to the startup.
</p>
<div class="mx-auto lg:w-3/5">
<img
class="shadow-xl rounded m-2"
src="img/mc/Goal-Setting.png"
alt="Goal Setting Page"
/>
</div>
<h3 class="text-2xl py-4 tracking-wide">Company Specialty</h3>
<p class="bodyText">
To solve the <strong>mismatch information</strong> between the
area MassChallenge called the startup and what they call
themselves, the startup can enter the company information with
several keywords.
</p>
<div class="mx-auto lg:w-3/5">
<img
class="shadow-xl rounded m-2"
src="img/mc/Company-Specialty.png"
alt="Company Specialty Page"
/>
</div>
</div>
</div>
<!-- End of Iteration -->
</div>
<!-- End of Part 2 -->
<!-- Next Steps -->
<div class="pb-40 text-white" style="background-color: #007694">
<div class="container mx-auto pt-8 py-4 px-4">
<div id="Validation">
<h2 class="text-3xl font-semibold py-5 mt-10">Validation</h2>
<div class="py-4">
<div class="flex flex-wrap">
<div class="md:w-3/5">
<h6 class="sectionTitle text-yellow-400">Concept Testing</h6>
<h3
class="text-2xl py-4 tracking-wide font-semibold text-gray-300"
>
Positive Feedback From Leaderships
</h3>
<p class="bodyText">
We arranged several meeting to seek the feedback from
stakeholders and we received very positive feedback. They
were excited to hear a system that can solve some of the
problems brought up by the startup.
</p>
<ul class="list-disc list-inside">
<li>Program Manager</li>
<li>Data Manager</li>
<li>Data Manager</li>
<li>Startup Services Manager</li>
<li>Managing Director</li>
</ul>
</div>
<div class="mx-auto p-2 w-2/5">
<img
class="shadow-lg rounded"
src="img/mc/IMG_4363.jpg"
alt="Mock up"
/>
</div>
</div>
<h3
class="text-2xl py-4 tracking-wide font-semibold text-gray-300"
>
Discovered A More Significant Scope
</h3>
<ul class="list-disc list-inside">
<li>
Gamification system encouraging startups to explore more
</li>
<li>Customization based on its industry and stage</li>
</ul>
<p class="bodyText pt-4">
For example: Customization based on their industries and stages
or a gamification system encouraging startups to explore the
resource in the accelerator.
</p>
</div>
<div class="py-4">
<h6 class="sectionTitle text-yellow-400">Impact</h6>
<h3
class="text-2xl py-4 tracking-wide font-semibold text-gray-300"
>
Retiring the Social Platform
</h3>
<p class="bodyText">
The senior leadership also decided to sunset the social platform
Mobilize, which is identified as a low usage platform, and
resulted in achieving the budget reduction of approximately
500k.
</p>
<h3
class="text-2xl py-4 tracking-wide font-semibold text-gray-300"
>
Provided More Related Resources to Startups
</h3>
<p class="bodyText">
1. Opened startup directory to all the startups
</p>
<p class="bodyText">
2. Included more relevant content on the dashboard for all the
users (not just alumni!)
</p>
</div>
</div>
<div id="Next-Steps">
<h2 class="text-3xl font-semibold py-3">Next Steps</h2>
<div class="py-4">
<h6 class="sectionTitle text-yellow-400">
Future implementation
</h6>
<p class="bodyText pt-4">
1. A/B testing different functionalities
</p>
<p class="bodyText">2. Add gamification design into the system</p>
<p class="bodyText">
3. Customize based on startup’s industry and stage
</p>
</div>
</div>
<div class="mt-10 w-full">
<img
class="shadow-2xl rounded"
src="img/mc/mockup.jpg"
alt="Mock up"
/>
</div>
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