Social Media Optimization (SMO)

Introduction

The main objective of the SMO (Social Media Optimization) is to provide a controlled corporate design on social network publications like twitter, facebook and so on. It increases also the visibility of map.geo.admin.ch related publications. It is strongly related to Search Engine Optimization (SEO) since it enables to detect the nature of the website content (a Geo Web Application).

Go to http://smo.knowem.com/ if you wan't to assess the quality of your website's SMO.

Principle

1. Create meta tags that enables social media engines interpretation

Implementation

Create meta tags

<meta name="description" content="map.geo.admin.ch est la plateforme cartographique de la Confédération suisse"/>

HTML current meta-tags

In the HTML head, it is mandatory to have at least the first two tags:

• Title
• Description
• Keywords
• News_keywords

Twitter meta-tags

• twitter:card
• twitter:site
• twitter:title
• twitter:description
• twitter:creator
• twitter:image
• twitter:data1
• twitter:label1
• twitter:data2
• twitter:label2

Open Graph Data

• og:title
• og:type
• og:image
• og:description
• og:site_name
• og:url
• og:locale

Facebook specific tags

• fb:admins (for an existing related facebook page)

Google plus specific tags

• itemprop="name"
• itemprop="description"
• itemprop="image"
• g+ publisher (for an existing related google+ page)

References

KnowEm SMO http://smo.knowem.com/

SHEMA Description http://schema.org/WebApplication

Google+ http://www.google.com/webmasters/tools/richsnippets

TWITTER https://dev.twitter.com/docs/cards/validation/validator https://twittercommunity.com/t/how-long-does-it-take-for-a-twitter-card-approval/22202

Open Graph Data http://ogp.me/

Facebook https://developers.facebook.com/tools/debug