diff --git a/web_src/js/bootstrap.js b/web_src/js/bootstrap.js
index 15e5b21204de0..f8d0c0cac0c33 100644
--- a/web_src/js/bootstrap.js
+++ b/web_src/js/bootstrap.js
@@ -8,10 +8,21 @@ __webpack_public_path__ = `${window.config?.assetUrlPrefix ?? '/assets'}/`;
 export function showGlobalErrorMessage(msg) {
   const pageContent = document.querySelector('.page-content');
   if (!pageContent) return;
-  const el = document.createElement('div');
-  el.innerHTML = `<div class="ui container negative message center aligned js-global-error" style="white-space: pre-line;"></div>`;
-  el.childNodes[0].textContent = msg;
-  pageContent.prepend(el.childNodes[0]);
+
+  // compact the message to a data attribute to avoid too many duplicated messages
+  const msgCompact = msg.replace(/\W/g, '').trim();
+  let msgDiv = pageContent.querySelector(`.js-global-error[data-global-error-msg-compact="${msgCompact}"]`);
+  if (!msgDiv) {
+    const el = document.createElement('div');
+    el.innerHTML = `<div class="ui container negative message center aligned js-global-error" style="white-space: pre-line;"></div>`;
+    msgDiv = el.childNodes[0];
+  }
+  // merge duplicated messages into "the message (count)" format
+  const msgCount = Number(msgDiv.getAttribute(`data-global-error-msg-count`)) + 1;
+  msgDiv.setAttribute(`data-global-error-msg-compact`, msgCompact);
+  msgDiv.setAttribute(`data-global-error-msg-count`, msgCount.toString());
+  msgDiv.textContent = msg + (msgCount > 1 ? ` (${msgCount})` : '');
+  pageContent.prepend(msgDiv);
 }
 
 /**
diff --git a/web_src/js/bootstrap.test.js b/web_src/js/bootstrap.test.js
new file mode 100644
index 0000000000000..a6b901b92c230
--- /dev/null
+++ b/web_src/js/bootstrap.test.js
@@ -0,0 +1,12 @@
+import {showGlobalErrorMessage} from './bootstrap.js';
+
+test('showGlobalErrorMessage', () => {
+  document.body.innerHTML = '<div class="page-content"></div>';
+  showGlobalErrorMessage('test msg 1');
+  showGlobalErrorMessage('test msg 2');
+  showGlobalErrorMessage('test msg 1'); // duplicated
+
+  expect(document.body.innerHTML).toContain('>test msg 1 (2)<');
+  expect(document.body.innerHTML).toContain('>test msg 2<');
+  expect(document.querySelectorAll('.js-global-error').length).toEqual(2);
+});
diff --git a/web_src/js/test/setup.js b/web_src/js/test/setup.js
index 52355c7adcbcd..6fb0f5dc8f8bf 100644
--- a/web_src/js/test/setup.js
+++ b/web_src/js/test/setup.js
@@ -1,3 +1,5 @@
+window.__webpack_public_path__ = '';
+
 window.config = {
   csrfToken: 'test-csrf-token-123456',
   pageData: {},