Building Great Products with Empathy

By: Jason Vanlue

What to look for from two peeps perspective

User

What is the purpose of this page
What should I do on this page
Can I do this easily
Do I want to do this

You

What is the purpose of this page?
What is the primary user action
Is the action clearly understood
Is the design compelling

How It should Work

Discover
Research
Frame
Style
Construct
Test
Ship

Envy labs tries to bring designer and developer into the same meeting from discovery to shipping? A lot more communication