diff --git a/.travis.yml b/.travis.yml
index 44f39d782b62..0850a6045028 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -13,9 +13,7 @@ branches:
   only:
   - master
 after_success:
-- mvn cobertura:cobertura coveralls:report
-- mvn site-deploy -DskipTests=true --settings=target/travis/settings.xml
-- mvn deploy -DskipTests=true -Dgpg.skip=true --settings target/travis/settings.xml
+- utilities/after_success.sh
 env:
   global:
   - secure: "bjyc4GJSP9850m6KSO2LiGKMJI/iFJ6dIDNrrZJHiokWUv8ID5+X7O04YtAFF+WrYyVDJ8Zs+uduAJaQ5NFesnhFjMMNTOaliYIBjpBgdZU0vgmsU0NzO35bu6wA5DAdI8AGUNCVwSZpOAMnj/80dbYbyFwBn2DWBZ3QwpV6J/I="
diff --git a/README.md b/README.md
index 80208909e534..bbd11ff360a8 100644
--- a/README.md
+++ b/README.md
@@ -5,6 +5,7 @@ Java idiomatic client for [Google Cloud Platform][cloud-platform] services.
 
 [![Build Status](https://travis-ci.org/GoogleCloudPlatform/gcloud-java.svg?branch=master)](https://travis-ci.org/GoogleCloudPlatform/gcloud-java)
 [![Coverage Status](https://coveralls.io/repos/GoogleCloudPlatform/gcloud-java/badge.svg?branch=master)](https://coveralls.io/r/GoogleCloudPlatform/gcloud-java?branch=master)
+[![Maven](https://img.shields.io/maven-central/v/com.google.gcloud/gcloud-java.svg)]( https://img.shields.io/maven-central/v/com.google.gcloud/gcloud-java.svg)
 
 -  [Homepage] (https://googlecloudplatform.github.io/gcloud-java/)
 -  [API Documentation] (http://googlecloudplatform.github.io/gcloud-java/apidocs)
diff --git a/gcloud-java-core/pom.xml b/gcloud-java-core/pom.xml
index 3617ec2f7e6a..b577c4d29b7f 100644
--- a/gcloud-java-core/pom.xml
+++ b/gcloud-java-core/pom.xml
@@ -5,7 +5,6 @@
   <artifactId>gcloud-java-core</artifactId>
   <packaging>jar</packaging>
   <name>GCloud Java core</name>
-  <url>https://github.com/GoogleCloudPlatform/gcloud-java</url>
   <description>
     Core module for the gcloud-java.
   </description>
diff --git a/gcloud-java-datastore/pom.xml b/gcloud-java-datastore/pom.xml
index 5b1f7d8d3a4c..8493d61c47c8 100644
--- a/gcloud-java-datastore/pom.xml
+++ b/gcloud-java-datastore/pom.xml
@@ -5,7 +5,6 @@
   <artifactId>gcloud-java-datastore</artifactId>
   <packaging>jar</packaging>
   <name>GCloud Java datastore</name>
-  <url>https://github.com/GoogleCloudPlatform/gcloud-java</url>
   <description>
     Java idiomatic client for Google Cloud Datastore.
   </description>
diff --git a/gcloud-java-examples/pom.xml b/gcloud-java-examples/pom.xml
index 4f6bbfa9645b..6a8f534b4f08 100644
--- a/gcloud-java-examples/pom.xml
+++ b/gcloud-java-examples/pom.xml
@@ -5,7 +5,6 @@
   <artifactId>gcloud-java-examples</artifactId>
   <packaging>jar</packaging>
   <name>GCloud Java examples</name>
-  <url>https://github.com/GoogleCloudPlatform/gcloud-java</url>
   <description>
     Examples for gcloud-java.
   </description>
diff --git a/gcloud-java-storage/pom.xml b/gcloud-java-storage/pom.xml
index a718b014aec4..a96245db716a 100644
--- a/gcloud-java-storage/pom.xml
+++ b/gcloud-java-storage/pom.xml
@@ -5,7 +5,6 @@
   <artifactId>gcloud-java-storage</artifactId>
   <packaging>jar</packaging>
   <name>GCloud Java storage</name>
-  <url>https://github.com/GoogleCloudPlatform/gcloud-java</url>
   <description>
     Java idiomatic client for Google Cloud Storage.
   </description>
diff --git a/gcloud-java/pom.xml b/gcloud-java/pom.xml
index cc670b3c1ba2..be1ceb040181 100644
--- a/gcloud-java/pom.xml
+++ b/gcloud-java/pom.xml
@@ -5,7 +5,6 @@
   <artifactId>gcloud-java</artifactId>
   <packaging>jar</packaging>
   <name>GCloud Java</name>
-  <url>https://github.com/GoogleCloudPlatform/gcloud-java</url>
   <description>
     Java idiomatic client for Google Cloud Platform services.
   </description>
diff --git a/pom.xml b/pom.xml
index 1e9c53220046..c824895e6c9a 100644
--- a/pom.xml
+++ b/pom.xml
@@ -50,7 +50,7 @@
     <site>
       <id>github-pages-site</id>
       <name>Deployment through GitHub's site deployment plugin</name>
-      <url>http://googlecloudplatform.github.io/gcloud-java/</url>
+      <url>site/${project.version}/</url>
     </site>
   </distributionManagement>
   <licenses>
diff --git a/utilities/after_success.sh b/utilities/after_success.sh
new file mode 100644
index 000000000000..a0d9200681e4
--- /dev/null
+++ b/utilities/after_success.sh
@@ -0,0 +1,15 @@
+#!/bin/bash
+
+# This script is used by Travis-CI to publish artifacts (binary, sorce and javadoc jars) when releasing snapshots.
+# This script is referenced in .travis.yml.
+
+echo "Travis branch:       " ${TRAVIS_BRANCH}
+echo "Travis pull request: " ${TRAVIS_PULL_REQUEST}
+echo "Travis JDK version:  " ${TRAVIS_JDK_VERSION}
+if [ "${TRAVIS_JDK_VERSION}" == "oraclejdk7" -a "${TRAVIS_BRANCH}" == "master" -a "${TRAVIS_PULL_REQUEST}" == "false" ]; then
+    mvn cobertura:cobertura coveralls:report
+    mvn site-deploy -DskipTests=true --settings=target/travis/settings.xml
+    mvn deploy -DskipTests=true -Dgpg.skip=true --settings target/travis/settings.xml
+else
+    echo "Not deploying artifacts. This is only done with non-pull-request commits to master branch with Oracle Java 7 builds."
+fi