diff --git a/funnel/models/__init__.py b/funnel/models/__init__.py
index 90e801c59..947e26912 100644
--- a/funnel/models/__init__.py
+++ b/funnel/models/__init__.py
@@ -131,6 +131,7 @@
     "ProjectStartingNotification",
     "ProjectTomorrowNotification",
     "ProjectUpdateNotification",
+    "ProjectPublishedNotification",
     "Proposal",
     "ProposalLabelProxy",
     "ProposalLabelProxyWrapper",
diff --git a/funnel/models/__init__.pyi b/funnel/models/__init__.pyi
index 6752aa5cc..198e022e5 100644
--- a/funnel/models/__init__.pyi
+++ b/funnel/models/__init__.pyi
@@ -176,6 +176,7 @@ from .notification_types import (
     OrganizationAdminMembershipRevokedNotification,
     ProjectCrewMembershipNotification,
     ProjectCrewMembershipRevokedNotification,
+    ProjectPublishedNotification,
     ProjectStartingNotification,
     ProjectTomorrowNotification,
     ProjectUpdateNotification,
@@ -354,6 +355,7 @@ __all__ = [
     "ProjectRsvpStateEnum",
     "ProjectSponsorMembership",
     "ProjectStartingNotification",
+    "ProjectPublishedNotification",
     "ProjectTomorrowNotification",
     "ProjectUpdateNotification",
     "Proposal",
diff --git a/funnel/models/notification_types.py b/funnel/models/notification_types.py
index 1b0467e37..ef2c492e8 100644
--- a/funnel/models/notification_types.py
+++ b/funnel/models/notification_types.py
@@ -34,6 +34,7 @@
     'RegistrationCancellationNotification',
     'RegistrationConfirmationNotification',
     'ProjectStartingNotification',
+    'ProjectPublishedNotification',
     'ProjectTomorrowNotification',
     'OrganizationAdminMembershipNotification',
     'OrganizationAdminMembershipRevokedNotification',
@@ -69,6 +70,15 @@ def preference_context(self) -> Account:
         return self.document  # type: ignore[attr-defined]
 
 
+class DocumentIsProfile:
+    """Mixin class for notifications on the profile."""
+
+    @property
+    def preference_context(self) -> Account:
+        """Return the document as the preference context."""
+        return self.document  # type: ignore[attr-defined]
+
+
 # --- Account notifications ------------------------------------------------------------
 
 
@@ -197,6 +207,21 @@ class ProjectTomorrowNotification(
     # This is a notification triggered without an actor
 
 
+class ProjectPublishedNotification(
+    DocumentIsAccount, Notification[Account, Project], type='project_published'
+):
+    """Notification of a newly published project."""
+
+    category = notification_categories.participant
+    title = __("When a project is published")
+    description = __(
+        "Notifies all members of a account when a new project is published"
+    )
+
+    roles = ['project_crew', 'account_participant']
+    exclude_actor = False  # Send to everyone including the actor
+
+
 # --- Comment notifications ------------------------------------------------------------
 
 
diff --git a/funnel/models/project.py b/funnel/models/project.py
index 13f39d60b..31527437f 100644
--- a/funnel/models/project.py
+++ b/funnel/models/project.py
@@ -720,14 +720,17 @@ def _(self) -> Iterable[Account]:
         message=__("Submissions will be accepted until the optional closing date"),
         type='success',
     )
-    def open_cfp(self) -> None:
+    def open_cfp(self) -> bool:
         """Change state to accept submissions."""
+        first_opened = False
         # If closing date is in the past, remove it
         if self.cfp_end_at is not None and self.cfp_end_at <= utcnow():
             self.cfp_end_at = None
         # If opening date is not set, set it
         if self.cfp_start_at is None:
             self.cfp_start_at = sa.func.utcnow()
+            first_opened = True
+        return first_opened
 
     @with_roles(call={'editor'})  # skipcq: PTC-W0049
     @cfp_state.transition(
diff --git a/funnel/templates/notifications/layout_email.html.jinja2 b/funnel/templates/notifications/layout_email.html.jinja2
index d9a3dba2c..206f9c7b0 100644
--- a/funnel/templates/notifications/layout_email.html.jinja2
+++ b/funnel/templates/notifications/layout_email.html.jinja2
@@ -355,7 +355,7 @@
 
     <center role="article" aria-roledescription="email" lang="en">
     <!--[if mso | IE]>
-    <table class="header-container" align="left" role="presentation" border="0" cellpadding="0" cellspacing="0" width="100%" style="background-color: #f0f0f0; text-align: left";>
+    <table role="presentation" border="0" cellpadding="0" cellspacing="0" width="100%" style="background-color: #f0f0f0;">
     <tr>
     <td>
     <![endif]-->
@@ -365,9 +365,9 @@
             1. max-width for all clients except Desktop Windows Outlook, allowing the email to squish on narrow but never go wider than 600px.
             2. MSO tags for Desktop Windows Outlook enforce a 600px width.
         #}
-        <div align="left" class="email-container">
+        <div align="center" class="email-container">
             <!--[if mso]>
-            <table class="header-container" align="left" role="presentation" cellspacing="0" cellpadding="0" border="0" width="600" style="text-align: left">
+            <table align="center" role="presentation" cellspacing="0" cellpadding="0" border="0" width="600">
             <tr>
             <td>
             <![endif]-->
@@ -443,7 +443,7 @@
 
                                 {# Email content : BEGIN #}
                                 <table align="center" role="presentation" cellspacing="0" cellpadding="0" border="0" width="100%">
-                                    {% if view %}
+                                    {% if view.hero_image %}
                                         {# Hero image centered : BEGIN #}
                                         {%- if view.hero_image %}
                                           {{ hero_image(view.hero_image, view.email_heading or '') }}
diff --git a/funnel/templates/notifications/project_published_email.html.jinja2 b/funnel/templates/notifications/project_published_email.html.jinja2
new file mode 100644
index 000000000..6b5375a45
--- /dev/null
+++ b/funnel/templates/notifications/project_published_email.html.jinja2
@@ -0,0 +1,125 @@
+{%- extends "notifications/layout_email.html.jinja2" -%}
+{%- from "notifications/macros_email.html.jinja2" import cta_button, rsvp_footer, pinned_update -%}
+
+{% block stylesheet %}
+<style>
+a {
+  text-decoration: none;
+  font-weight: bold;
+  color: #1f2d3d;
+}
+.project-banner__box__image {
+  position: relative;
+  transform: translate(0, -8px);
+  object-fit: cover;
+  width: 100%;
+  height: 100%;
+}
+.mui-list--unstyled {
+  padding-left: 0;
+  list-style: none;
+}
+.mui--align-middle {
+  vertical-align: middle !important;
+}
+.fa-icon--right-margin {
+  margin-right: 8px;
+}
+.project_time {
+  margin: 8px 0 8px;
+  font-size: 16px;
+  font-weight: 600;
+}
+.mui--text-light {
+  color: #4d5763;
+}
+.button-td,
+.button-a {
+    border-radius: 4px;
+    background-color: #4d5763;
+    transition: all 100ms ease-in;
+    font-family: sans-serif;
+    font-size: 15px;
+    line-height: 15px;
+    text-decoration: none;
+}
+.button-a {
+    border: 1px solid #4d5763;
+    padding: 13px 17px;
+    color: #ffffff;
+    display: block;
+}
+.button-td-primary:hover,
+.button-a-primary:hover {
+    background-color: #1f2d3d !important;
+    border-color: #1f2d3d !important;
+}
+.project-banner__profile-details {
+  display: -webkit-box-flex;
+  display: -ms-flexbox;
+  display: flex;
+  line-height: 30px;
+  margin-left: 0;
+}
+.project_title {
+  line-height: 1.6rem;
+  margin-top: 0;
+}
+.project_details {
+  padding: 0;
+}
+.profile-details__text {
+  margin-left: 4px;
+}
+</style>
+{% endblock stylesheet %}
+{%- block content -%}
+
+  <tr>
+    <td>
+      {%- if view.project.bg_image.url %}
+        <img class="project-banner__box__image" src="{{ view.project.bg_image.resize(700) }}" alt="{{ view.project.title }}"/>
+      {%- else %}
+        <img class="project-banner__box__image" src="{{ url_for('static', filename='img/default-banner.png') }}" alt="{{ view.project.title }}"/>
+      {% endif %}
+    </td>
+  </tr>
+  <tr>
+    <td class="project_details" align="left">
+      <div class="project-banner__profile-details">
+        {%- if view.project.profile.logo_url.url %}
+          <a href="{{ view.project.profile.url_for() }}">
+            <img src="{{ view.project.profile.logo_url.resize(30) }}" alt="{{ view.project.profile.title }}"/>
+          </a>
+        {% endif %}
+        <a href="{{ view.project.profile.url_for() }}" class="profile-details__text">{{ view.project.profile.title }}</a>
+      </div>
+    </td>
+  </tr>
+  <tr width="100%">
+    <td align="left">
+      <h2 class="project_title"><a href="{{ view.project.url_for() }}">{{ view.project.title }}</a></h2>
+      <p class="project_time">{{ view.project.start_at|datetime(format='dd MMM YYYY') }} | {{ view.project.start_at|datetime(format='HH:MM') }}</p>
+    </td>
+  </tr>
+  <tr>
+    <td>
+      {{ view.project.description.html }}
+    </td>
+  </tr>
+  <br>
+
+  {# Button : BEGIN #}
+  {{ cta_button(view.project.url_for(_external=true), gettext("Register") )}}
+  {# Button : END #}
+
+  {# {{ pinned_update(view, project) }} #}
+
+  <tr>
+    <td class="line-separator"></td>
+  </tr>
+  <tr>
+    <td class="footer-text">{{ view.reason }}</td>
+  </tr>
+
+{%- endblock content -%}
diff --git a/funnel/views/notifications/__init__.py b/funnel/views/notifications/__init__.py
index bd81e1e70..e2064ce6f 100644
--- a/funnel/views/notifications/__init__.py
+++ b/funnel/views/notifications/__init__.py
@@ -9,6 +9,7 @@
     comment_notification,
     organization_membership_notification,
     project_crew_notification,
+    project_published_notification,
     project_starting_notification,
     proposal_notification,
     rsvp_notification,
diff --git a/funnel/views/notifications/project_published_notification.py b/funnel/views/notifications/project_published_notification.py
new file mode 100644
index 000000000..a37a59632
--- /dev/null
+++ b/funnel/views/notifications/project_published_notification.py
@@ -0,0 +1,69 @@
+"""Project published notification."""
+
+from __future__ import annotations
+
+from flask import render_template
+
+from baseframe import _, __
+
+from ...models import Project, ProjectPublishedNotification
+from ...transports.sms import SmsTemplate
+from ..helpers import shortlink
+from ..notification import RenderNotification
+from .mixins import TemplateVarMixin
+
+
+class ProjectPublishedTemplate(TemplateVarMixin, SmsTemplate):
+    """DLT registered template for Project published."""
+
+    registered_template = (
+        "{#var#}, whose event you previously registered for, has just announced"
+        " {#var#}. Details here: {#var#}\n\nhttps://bye.li to stop -Hasgeek"
+    )
+    template = (
+        "{account}, whose event you previously registered for, has just announced"
+        " {project}. Details here: {url}\n\nhttps://bye.li to stop -Hasgeek"
+    )
+    plaintext_template = "{account} has published a new project: {url}"
+
+    url: str
+
+
+@ProjectPublishedNotification.renderer
+class RenderProjectPublishedNotification(RenderNotification):
+    """Notify account followers when a new project is published."""
+
+    project: Project
+    aliases = {'document': 'profile', 'fragment': 'project'}
+    emoji_prefix = "📰 "
+    reason = __(
+        "You are receiving this because you have registered for this or related"
+        " projects"
+    )
+
+    @property
+    def actor(self):
+        return self.project.created_by
+
+    def web(self):
+        return render_template('notifications/update_new_web.html.jinja2', view=self)
+
+    def email_subject(self):
+        return self.emoji_prefix + _("{title} ({project})").format(
+            title=self.project.title, project=self.project.joined_title
+        )
+
+    def email_content(self):
+        return render_template(
+            'notifications/project_published_email.html.jinja2', view=self
+        )
+
+    def sms(self) -> ProjectPublishedTemplate:
+        return ProjectPublishedTemplate(
+            profile=self.project.account,
+            project=self.project,
+            url=shortlink(
+                self.project.url_for(_external=True, **self.tracking_tags('sms')),
+                shorter=True,
+            ),
+        )
diff --git a/funnel/views/project.py b/funnel/views/project.py
index 1fa9cc777..2367a22ed 100644
--- a/funnel/views/project.py
+++ b/funnel/views/project.py
@@ -33,6 +33,7 @@
 from ..models import (
     Account,
     Project,
+    ProjectPublishedNotification,
     ProjectRsvpStateEnum,
     RegistrationCancellationNotification,
     RegistrationConfirmationNotification,
@@ -642,15 +643,22 @@ def edit_boxoffice_data(self) -> ReturnView:
     def transition(self) -> ReturnView:
         """Change project's state."""
         transition_form = ProjectTransitionForm(obj=self.obj)
-        if (
-            transition_form.validate_on_submit()
-        ):  # check if the provided transition is valid
+        # Check if the provided transition is valid
+        if transition_form.validate_on_submit():
             transition = getattr(
                 self.obj.current_access(), transition_form.transition.data
             )
-            transition()  # call the transition
+            first_time_flag: bool | None = transition()  # call the transition
             db.session.commit()
             flash(transition.data['message'], 'success')
+            if transition_form.transition.data == 'publish' and first_time_flag:
+                dispatch_notification(
+                    ProjectPublishedNotification(
+                        document=self.obj.account, fragment=self.obj
+                    )
+                )
+            # If there's a future notification for CFP open, it can be dispatched here
+            # elif transition_form.transition.data == 'open_cfp' and first_time_flag:
         else:
             flash(_("Invalid transition for this project"), 'error')
             abort(403)