diff --git a/plugins/npm/src/index.ts b/plugins/npm/src/index.ts
index 040f6d217..498467a45 100644
--- a/plugins/npm/src/index.ts
+++ b/plugins/npm/src/index.ts
@@ -35,7 +35,7 @@ import setTokenOnCI, { getRegistry, DEFAULT_REGISTRY } from "./set-npm-token";
 import { writeFile, isMonorepo, readFile, getLernaJson } from "./utils";
 
 const { isCi } = envCi();
-const VERSION_COMMIT_MESSAGE = '"Bump version to: %s [skip ci]"';
+const VERSION_COMMIT_MESSAGE = "Bump version to: %s [skip ci]";
 
 /** Get the last published version for a npm package */
 async function getPublishedVersion(name: string) {
@@ -947,7 +947,7 @@ export default class NPMPlugin implements IPlugin {
             "-m",
             isIndependent
               ? '"Bump independent versions [skip ci]"'
-              : VERSION_COMMIT_MESSAGE,
+              : JSON.stringify(VERSION_COMMIT_MESSAGE),
             this.exact && "--exact",
             ...verboseArgs,
           ]);
@@ -969,7 +969,7 @@ export default class NPMPlugin implements IPlugin {
           latestBump,
           "--no-commit-hooks",
           "-m",
-          VERSION_COMMIT_MESSAGE,
+          JSON.stringify(VERSION_COMMIT_MESSAGE),
           ...verboseArgs,
         ]);
         auto.logger.verbose.info("Successfully versioned repo");