diff --git a/binderhub/main.py b/binderhub/main.py
index 25557805f..f12fe9d26 100644
--- a/binderhub/main.py
+++ b/binderhub/main.py
@@ -8,11 +8,11 @@
 from .base import BaseHandler
 
 SPEC_NAMES = {
-    "gh": "GitHub repository",
-    "gist": "GitHub Gist",
-    "gl": "GitLab repository",
-    "git": "Git repository: ",
-    "zenodo": "Zenodo DOI"
+    "gh": "GitHub",
+    "gist": "Gist",
+    "gl": "GitLab",
+    "git": "Git repo",
+    "zenodo": "Zenodo"
 }
 
 class MainHandler(BaseHandler):
diff --git a/binderhub/static/images/logo_square.png b/binderhub/static/images/logo_square.png
index 16d3d1c9b..7ac6c8179 100644
Binary files a/binderhub/static/images/logo_square.png and b/binderhub/static/images/logo_square.png differ
diff --git a/binderhub/templates/loading.html b/binderhub/templates/loading.html
index 3ce97ffb1..7a7c9d642 100644
--- a/binderhub/templates/loading.html
+++ b/binderhub/templates/loading.html
@@ -6,7 +6,7 @@
 <!-- Other OG information in page.html -->
 <meta property="og:title" content="{{social_desc}}">
 <meta property="og:image" content="https://mybinder.org/static/images/logo_square.png">
-<meta property="og:description" content="The Binder Project: Reproducible, sharable, interactive computing environments.">
+<meta property="og:description" content="Click to run this interactive environment. From the Binder Project: Reproducible, sharable, interactive computing environments.">
 <meta property="og:image:width" content="217">
 <meta property="og:image:height" content="217">
 <meta property="og:image:alt" content="The Binder Project Logo" />