diff --git a/app/code/Magento/Cookie/view/frontend/web/js/notices.js b/app/code/Magento/Cookie/view/frontend/web/js/notices.js
index 253950747ce14..f1f3754ea54b1 100644
--- a/app/code/Magento/Cookie/view/frontend/web/js/notices.js
+++ b/app/code/Magento/Cookie/view/frontend/web/js/notices.js
@@ -29,7 +29,7 @@ define([
                 });
 
                 if ($.mage.cookies.get(this.options.cookieName)) {
-                    window.location.reload();
+                    this.element.hide();
                 } else {
                     window.location.href = this.options.noCookiesUrl;
                 }