diff --git a/api.go b/api.go
index 924c13a..cd78112 100644
--- a/api.go
+++ b/api.go
@@ -244,6 +244,12 @@ func (api *API) addResource(prototype jsonapi.MarshalIdentifier, source interfac
 		return info
 	}
 
+	// check if EntityNamer interface is implemented and use that as name
+	routeName, ok := prototype.(jsonapi.RouteNamer)
+	if ok {
+		name = routeName.GetRouteName()
+	}
+
 	prefix := strings.Trim(api.info.prefix, "/")
 	baseURL := "/" + name
 	if prefix != "" {
diff --git a/jsonapi/marshal.go b/jsonapi/marshal.go
index 2db7250..699f72b 100644
--- a/jsonapi/marshal.go
+++ b/jsonapi/marshal.go
@@ -393,13 +393,13 @@ func getStructRelationships(relationer MarshalLinkedRelations, information Serve
 func getLinkBaseURL(element MarshalIdentifier, information ServerInformation) string {
 	prefix := strings.Trim(information.GetBaseURL(), "/")
 	namespace := strings.Trim(information.GetPrefix(), "/")
-	structType := getStructType(element)
+	routeName := getRouteName(element)
 
 	if namespace != "" {
 		prefix += "/" + namespace
 	}
 
-	return fmt.Sprintf("%s/%s/%s", prefix, structType, element.GetID())
+	return fmt.Sprintf("%s/%s/%s", prefix, routeName, element.GetID())
 }
 
 func getLinksForServerInformation(relationer MarshalLinkedRelations, name string, information ServerInformation) Links {
@@ -458,3 +458,11 @@ func getStructType(data interface{}) string {
 
 	return Pluralize(Jsonify(reflectType.Name()))
 }
+
+func getRouteName(data interface{}) string {
+	routeName, ok := data.(RouteNamer)
+	if ok {
+		return routeName.GetRouteName()
+	}
+	return getStructType(data)
+}
diff --git a/jsonapi/route_namer.go b/jsonapi/route_namer.go
new file mode 100644
index 0000000..46c77a0
--- /dev/null
+++ b/jsonapi/route_namer.go
@@ -0,0 +1,9 @@
+package jsonapi
+
+// The RouteNamer interface can be optionally implemented to directly return the
+// name of route used for the "type" field.
+//
+// Note: By default the name is guessed from the struct name or from EntityNamer.
+type RouteNamer interface {
+	GetRouteName() string
+}