diff --git a/changelog.d/9286.feature b/changelog.d/9286.feature
new file mode 100644
index 000000000000..c21b197ca1f4
--- /dev/null
+++ b/changelog.d/9286.feature
@@ -0,0 +1 @@
+Improve the user experience of setting up an account via single-sign on.
diff --git a/docs/sample_config.yaml b/docs/sample_config.yaml
index a6fbcc6080b2..eec082ca8cc4 100644
--- a/docs/sample_config.yaml
+++ b/docs/sample_config.yaml
@@ -1958,8 +1958,13 @@ sso:
     #
     #     * providers: a list of available Identity Providers. Each element is
     #       an object with the following attributes:
+    #
     #         * idp_id: unique identifier for the IdP
     #         * idp_name: user-facing name for the IdP
+    #         * idp_icon: if specified in the IdP config, an MXC URI for an icon
+    #              for the IdP
+    #         * idp_brand: if specified in the IdP config, a textual identifier
+    #              for the brand of the IdP
     #
     #   The rendered HTML page should contain a form which submits its results
     #   back as a GET request, with the following query parameters:
@@ -2037,6 +2042,16 @@ sso:
     #
     #     * description: the operation which the user is being asked to confirm
     #
+    #     * idp: details of the Identity Provider that we will use to confirm
+    #       the user's identity: an object with the following attributes:
+    #
+    #         * idp_id: unique identifier for the IdP
+    #         * idp_name: user-facing name for the IdP
+    #         * idp_icon: if specified in the IdP config, an MXC URI for an icon
+    #              for the IdP
+    #         * idp_brand: if specified in the IdP config, a textual identifier
+    #              for the brand of the IdP
+    #
     # * HTML page shown after a successful user interactive authentication session:
     #   'sso_auth_success.html'.
     #
diff --git a/synapse/config/sso.py b/synapse/config/sso.py
index e308fc933337..bf82183cdc48 100644
--- a/synapse/config/sso.py
+++ b/synapse/config/sso.py
@@ -113,8 +113,13 @@ def generate_config_section(self, **kwargs):
             #
             #     * providers: a list of available Identity Providers. Each element is
             #       an object with the following attributes:
+            #
             #         * idp_id: unique identifier for the IdP
             #         * idp_name: user-facing name for the IdP
+            #         * idp_icon: if specified in the IdP config, an MXC URI for an icon
+            #              for the IdP
+            #         * idp_brand: if specified in the IdP config, a textual identifier
+            #              for the brand of the IdP
             #
             #   The rendered HTML page should contain a form which submits its results
             #   back as a GET request, with the following query parameters:
@@ -192,6 +197,16 @@ def generate_config_section(self, **kwargs):
             #
             #     * description: the operation which the user is being asked to confirm
             #
+            #     * idp: details of the Identity Provider that we will use to confirm
+            #       the user's identity: an object with the following attributes:
+            #
+            #         * idp_id: unique identifier for the IdP
+            #         * idp_name: user-facing name for the IdP
+            #         * idp_icon: if specified in the IdP config, an MXC URI for an icon
+            #              for the IdP
+            #         * idp_brand: if specified in the IdP config, a textual identifier
+            #              for the brand of the IdP
+            #
             # * HTML page shown after a successful user interactive authentication session:
             #   'sso_auth_success.html'.
             #
diff --git a/synapse/handlers/auth.py b/synapse/handlers/auth.py
index c722a4afa8c7..6f746711ca13 100644
--- a/synapse/handlers/auth.py
+++ b/synapse/handlers/auth.py
@@ -1388,7 +1388,9 @@ async def start_sso_ui_auth(self, request: SynapseRequest, session_id: str) -> s
         )
 
         return self._sso_auth_confirm_template.render(
-            description=session.description, redirect_url=redirect_url,
+            description=session.description,
+            redirect_url=redirect_url,
+            idp=sso_auth_provider,
         )
 
     async def complete_sso_login(
diff --git a/synapse/res/templates/sso_auth_confirm.html b/synapse/res/templates/sso_auth_confirm.html
index 0d9de9d46528..d572ab87f7a8 100644
--- a/synapse/res/templates/sso_auth_confirm.html
+++ b/synapse/res/templates/sso_auth_confirm.html
@@ -1,14 +1,28 @@
-<html>
-<head>
-    <title>Authentication</title>
-</head>
+<!DOCTYPE html>
+<html lang="en">
+    <head>
+        <meta charset="UTF-8">
+        <title>Authentication</title>
+        <meta name="viewport" content="width=device-width, user-scalable=no">
+        <style type="text/css">
+            {% include "sso.css" without context %}
+        </style>
+    </head>
     <body>
-        <div>
+        <header>
+            <h1>Confirm it's you to continue</h1>
             <p>
-                A client is trying to {{ description | e }}. To confirm this action,
-                <a href="{{ redirect_url | e }}">re-authenticate with single sign-on</a>.
-                If you did not expect this, your account may be compromised!
+                A client is trying to {{ description | e }}. To confirm this action
+                re-authorize your account with single sign-on.
             </p>
-        </div>
+            <p><strong>
+                If you did not expect this, your account may be compromised.
+            </strong></p>
+        </header>
+        <main>
+            <a href="{{ redirect_url | e }}" class="primary-button"/>
+                Continue with {{ idp.idp_name | e }}
+            </a>
+        </main>
     </body>
 </html>
diff --git a/synapse/res/templates/sso_auth_success.html b/synapse/res/templates/sso_auth_success.html
index 03f14194673a..3b975d7219bc 100644
--- a/synapse/res/templates/sso_auth_success.html
+++ b/synapse/res/templates/sso_auth_success.html
@@ -1,18 +1,27 @@
-<html>
-<head>
-    <title>Authentication Successful</title>
-    <script>
-    if (window.onAuthDone) {
-        window.onAuthDone();
-    } else if (window.opener && window.opener.postMessage) {
-        window.opener.postMessage("authDone", "*");
-    }
-    </script>
-</head>
+<!DOCTYPE html>
+<html lang="en">
+    <head>
+        <meta charset="UTF-8">
+        <title>Authentication successful</title>
+        <meta name="viewport" content="width=device-width, user-scalable=no">
+        <style type="text/css">
+            {% include "sso.css" without context %}
+        </style>
+        <script>
+            if (window.onAuthDone) {
+                window.onAuthDone();
+            } else if (window.opener && window.opener.postMessage) {
+                window.opener.postMessage("authDone", "*");
+            }
+        </script>
+    </head>
     <body>
-        <div>
-            <p>Thank you</p>
-            <p>You may now close this window and return to the application</p>
-        </div>
+        <header>
+            <h1>Thank you</h1>
+            <p>
+                Now we know it’s you, you can close this window and return to the
+                application.
+            </p>
+        </header>
     </body>
 </html>