diff --git a/.rubocop.yml b/.rubocop.yml
new file mode 100644
index 00000000..bdae9aa9
--- /dev/null
+++ b/.rubocop.yml
@@ -0,0 +1,10 @@
+# -*- coding: utf-8 -*-
+# vim: ft=yaml
+---
+# General overrides used across formulas in the org
+Metrics/LineLength:
+  # Increase from default of `80`
+  # Based on https://github.com/PyCQA/flake8-bugbear#opinionated-warnings (`B950`)
+  Max: 88
+
+# Any offenses that should be fixed, e.g. collected via. `rubocop --auto-gen-config`
diff --git a/.travis.yml b/.travis.yml
index 8b985f5c..78268e13 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -27,7 +27,7 @@ jobs:
     # Run all of the linters in a single job
     - language: node_js
       node_js: lts/*
-      env: 'Lint: salt-lint, yamllint & commitlint'
+      env: 'Lint: salt-lint, yamllint, rubocop & commitlint'
       before_install: skip
       script:
         # Install and run `salt-lint`
@@ -38,6 +38,9 @@ jobs:
         # Need at least `v1.17.0` for the `yaml-files` setting
         - pip install --user yamllint>=1.17.0
         - yamllint -s .
+        # Install and run `rubocop`
+        - gem install rubocop
+        - rubocop -d
         # Install and run `commitlint`
         - npm install @commitlint/config-conventional -D
         - npm install @commitlint/travis-cli -D