diff --git a/go.mod b/go.mod
index 9f02117ce9..4cf9f73064 100644
--- a/go.mod
+++ b/go.mod
@@ -43,7 +43,7 @@ require (
 	rsc.io/letsencrypt v0.0.3 // indirect
 	sigs.k8s.io/controller-runtime v0.6.0
 	sigs.k8s.io/controller-tools v0.3.0
-	sigs.k8s.io/kubebuilder v1.0.9-0.20200618125005-36aa113dbe99
+	sigs.k8s.io/kubebuilder v1.0.9-0.20200723162140-851e4f5b4163
 	sigs.k8s.io/yaml v1.2.0
 )
 
diff --git a/go.sum b/go.sum
index c856d5c4d3..5b4dd9b02f 100644
--- a/go.sum
+++ b/go.sum
@@ -1024,8 +1024,8 @@ sigs.k8s.io/controller-runtime v0.6.0 h1:Fzna3DY7c4BIP6KwfSlrfnj20DJ+SeMBK8HSFvO
 sigs.k8s.io/controller-runtime v0.6.0/go.mod h1:CpYf5pdNY/B352A1TFLAS2JVSlnGQ5O2cftPHndTroo=
 sigs.k8s.io/controller-tools v0.3.0 h1:y3YD99XOyWaXkiF1kd41uRvfp/64teWcrEZFuHxPhJ4=
 sigs.k8s.io/controller-tools v0.3.0/go.mod h1:enhtKGfxZD1GFEoMgP8Fdbu+uKQ/cq1/WGJhdVChfvI=
-sigs.k8s.io/kubebuilder v1.0.9-0.20200618125005-36aa113dbe99 h1:wdt455ji+MywIGDGQVUQUEGHa8WiRy0sfr5YFn00HbA=
-sigs.k8s.io/kubebuilder v1.0.9-0.20200618125005-36aa113dbe99/go.mod h1:FGPx0hvP73+bapzWoy5ePuhAJYgJjrFbPxgvWyortM0=
+sigs.k8s.io/kubebuilder v1.0.9-0.20200723162140-851e4f5b4163 h1:rLvDKLL1bIK/NWrwFvQ/ywhTAjri/qHaIAEUaSo8ols=
+sigs.k8s.io/kubebuilder v1.0.9-0.20200723162140-851e4f5b4163/go.mod h1:lkExAOdnNf9BGrvi4lWHCMo1fa6xtENt/QVwDhWpK+c=
 sigs.k8s.io/kustomize v2.0.3+incompatible h1:JUufWFNlI44MdtnjUqVnvh29rR37PQFzPbLXqhyOyX0=
 sigs.k8s.io/kustomize v2.0.3+incompatible/go.mod h1:MkjgH3RdOWrievjo6c9T245dYlB5QeXV4WCbnt/PEpU=
 sigs.k8s.io/structured-merge-diff/v3 v3.0.0-20200116222232-67a7b8c61874/go.mod h1:PlARxl6Hbt/+BC80dRLi1qAmnMqwqDg62YvvVkZjemw=
diff --git a/internal/plugins/helm/v1/chartutil/chart.go b/internal/plugins/helm/v1/chartutil/chart.go
index 0792b5585d..9a6e1fbca2 100644
--- a/internal/plugins/helm/v1/chartutil/chart.go
+++ b/internal/plugins/helm/v1/chartutil/chart.go
@@ -152,7 +152,7 @@ func CreateChart(projectDir string, opts CreateOptions) (*resource.Options, *cha
 		return nil, nil, fmt.Errorf("failed to load chart: %v", err)
 	}
 
-	log.Infof("Created %s", relChartPath)
+	fmt.Printf("Created %s\n", relChartPath)
 	return r, c, nil
 }
 
diff --git a/internal/plugins/helm/v1/init.go b/internal/plugins/helm/v1/init.go
index eddd889ad4..ad3e58e1e5 100644
--- a/internal/plugins/helm/v1/init.go
+++ b/internal/plugins/helm/v1/init.go
@@ -17,7 +17,7 @@ package v1
 import (
 	"fmt"
 	"os"
-	"path/filepath"
+	"path"
 	"strings"
 
 	"github.com/spf13/pflag"
@@ -61,12 +61,21 @@ Writes the following files:
 `
 	ctx.Examples = fmt.Sprintf(`  $ %s init --plugins=%s \
       --domain=example.com \
-      --group=apps --version=v1alpha1 \
+      --group=apps \
+      --version=v1alpha1 \
       --kind=AppService
 
   $ %s init --plugins=%s \
+      --project-name=myapp
       --domain=example.com \
-      --group=apps --version=v1alpha1 \
+      --group=apps \
+      --version=v1alpha1 \
+      --kind=AppService
+
+  $ %s init --plugins=%s \
+      --domain=example.com \
+      --group=apps \
+      --version=v1alpha1 \
       --kind=AppService \
       --helm-chart=myrepo/app
 
@@ -98,14 +107,15 @@ Writes the following files:
       --domain=example.com \
       --helm-chart=/path/to/local/chart-archives/app-1.2.3.tgz
 `,
-		ctx.CommandName, plugin.KeyFor(Plugin{}),
-		ctx.CommandName, plugin.KeyFor(Plugin{}),
-		ctx.CommandName, plugin.KeyFor(Plugin{}),
-		ctx.CommandName, plugin.KeyFor(Plugin{}),
-		ctx.CommandName, plugin.KeyFor(Plugin{}),
-		ctx.CommandName, plugin.KeyFor(Plugin{}),
-		ctx.CommandName, plugin.KeyFor(Plugin{}),
-		ctx.CommandName, plugin.KeyFor(Plugin{}),
+		ctx.CommandName, pluginKey,
+		ctx.CommandName, pluginKey,
+		ctx.CommandName, pluginKey,
+		ctx.CommandName, pluginKey,
+		ctx.CommandName, pluginKey,
+		ctx.CommandName, pluginKey,
+		ctx.CommandName, pluginKey,
+		ctx.CommandName, pluginKey,
+		ctx.CommandName, pluginKey,
 	)
 
 	p.commandName = ctx.CommandName
@@ -115,13 +125,14 @@ Writes the following files:
 func (p *initPlugin) BindFlags(fs *pflag.FlagSet) {
 	fs.SortFlags = false
 	fs.StringVar(&p.config.Domain, "domain", "my.domain", "domain for groups")
+	fs.StringVar(&p.config.ProjectName, "project-name", "", "name of this project, the default being directory name")
 	p.apiPlugin.BindFlags(fs)
 }
 
 // InjectConfig will inject the PROJECT file/config in the plugin
 func (p *initPlugin) InjectConfig(c *config.Config) {
 	// v3 project configs get a 'layout' value.
-	c.Layout = plugin.KeyFor(Plugin{})
+	c.Layout = pluginKey
 	p.config = c
 	p.apiPlugin.config = p.config
 }
@@ -133,14 +144,17 @@ func (p *initPlugin) Run() error {
 
 // Validate perform the required validations for this plugin
 func (p *initPlugin) Validate() error {
-	// Check if the project name is a valid namespace according to k8s
-	dir, err := os.Getwd()
-	if err != nil {
-		return fmt.Errorf("error to get the current path: %v", err)
+
+	// Check if the project name is a valid k8s namespace (DNS 1123 label).
+	if p.config.ProjectName == "" {
+		dir, err := os.Getwd()
+		if err != nil {
+			return fmt.Errorf("error getting current directory: %v", err)
+		}
+		p.config.ProjectName = path.Base(dir)
 	}
-	projectName := filepath.Base(dir)
-	if err := validation.IsDNS1123Label(strings.ToLower(projectName)); err != nil {
-		return fmt.Errorf("project name (%s) is invalid: %v", projectName, err)
+	if err := validation.IsDNS1123Label(strings.ToLower(p.config.ProjectName)); err != nil {
+		return fmt.Errorf("project name (%s) is invalid: %v", p.config.ProjectName, err)
 	}
 
 	defaultOpts := chartutil.CreateOptions{CRDVersion: "v1"}
@@ -174,10 +188,10 @@ func (p *initPlugin) PostScaffold() error {
 		return err
 	}
 
-	if !p.doAPIScaffold {
-		fmt.Printf("Next: define a resource with:\n$ %s create api\n", p.commandName)
-	} else {
+	if p.doAPIScaffold {
 		return p.apiPlugin.PostScaffold()
 	}
+
+	fmt.Printf("Next: define a resource with:\n$ %s create api\n", p.commandName)
 	return nil
 }
diff --git a/internal/plugins/helm/v1/plugin.go b/internal/plugins/helm/v1/plugin.go
index 74f5543221..e981fdd588 100644
--- a/internal/plugins/helm/v1/plugin.go
+++ b/internal/plugins/helm/v1/plugin.go
@@ -26,6 +26,7 @@ const pluginName = "helm" + plugins.DefaultNameQualifier
 var (
 	supportedProjectVersions = []string{config.Version3Alpha}
 	pluginVersion            = plugin.Version{Number: 1}
+	pluginKey                = plugin.KeyFor(Plugin{})
 )
 
 var (
diff --git a/internal/plugins/helm/v1/scaffolds/init.go b/internal/plugins/helm/v1/scaffolds/init.go
index c3742e7635..ed302c6cc6 100644
--- a/internal/plugins/helm/v1/scaffolds/init.go
+++ b/internal/plugins/helm/v1/scaffolds/init.go
@@ -79,15 +79,23 @@ func (s *initScaffolder) scaffold() error {
 	if err := os.MkdirAll(chartutil.HelmChartsDir, 0755); err != nil {
 		return err
 	}
+
+	projectName := strings.ToLower(s.config.ProjectName)
+
 	return machinery.NewScaffold().Execute(
 		s.newUniverse(),
 		&templates.GitIgnore{},
 		&templates.AuthProxyRole{},
 		&templates.AuthProxyRoleBinding{},
-		&metricsauth.AuthProxyPatch{},
+		&metricsauth.AuthProxyPatch{
+			OperatorName: projectName,
+		},
 		&metricsauth.AuthProxyService{},
 		&metricsauth.ClientClusterRole{},
-		&manager.Config{Image: imageName},
+		&manager.Config{
+			Image:        imageName,
+			OperatorName: projectName,
+		},
 		&templates.Makefile{
 			Image:               imageName,
 			KustomizeVersion:    KustomizeVersion,
@@ -96,7 +104,9 @@ func (s *initScaffolder) scaffold() error {
 		&templates.Dockerfile{
 			HelmOperatorVersion: HelmOperatorVersion,
 		},
-		&templates.Kustomize{},
+		&templates.Kustomize{
+			Prefix: projectName,
+		},
 		&templates.ManagerRole{},
 		&templates.ManagerRoleBinding{},
 		&templates.LeaderElectionRole{},
diff --git a/internal/plugins/helm/v1/scaffolds/templates/manager/config.go b/internal/plugins/helm/v1/scaffolds/templates/manager/config.go
index 304492a7a9..4f7882afee 100644
--- a/internal/plugins/helm/v1/scaffolds/templates/manager/config.go
+++ b/internal/plugins/helm/v1/scaffolds/templates/manager/config.go
@@ -21,6 +21,7 @@ import (
 	"fmt"
 	"os"
 	"path/filepath"
+	"strings"
 
 	"sigs.k8s.io/kubebuilder/pkg/model/file"
 )
@@ -51,7 +52,7 @@ func (f *Config) SetTemplateDefaults() error {
 		if err != nil {
 			return fmt.Errorf("error getting working directory: %v", err)
 		}
-		f.OperatorName = filepath.Base(dir)
+		f.OperatorName = strings.ToLower(filepath.Base(dir))
 	}
 	return nil
 }
diff --git a/internal/plugins/helm/v1/scaffolds/templates/metricsauth/auth_proxy_patch.go b/internal/plugins/helm/v1/scaffolds/templates/metricsauth/auth_proxy_patch.go
index 4c3347e726..98cf445ca6 100644
--- a/internal/plugins/helm/v1/scaffolds/templates/metricsauth/auth_proxy_patch.go
+++ b/internal/plugins/helm/v1/scaffolds/templates/metricsauth/auth_proxy_patch.go
@@ -21,6 +21,7 @@ import (
 	"fmt"
 	"os"
 	"path/filepath"
+	"strings"
 
 	"sigs.k8s.io/kubebuilder/pkg/model/file"
 )
@@ -50,13 +51,13 @@ func (f *AuthProxyPatch) SetTemplateDefaults() error {
 		if err != nil {
 			return fmt.Errorf("error to get the current path: %v", err)
 		}
-		f.OperatorName = filepath.Base(dir)
+		f.OperatorName = strings.ToLower(filepath.Base(dir))
 	}
 
 	return nil
 }
 
-const kustomizeAuthProxyPatchTemplate = `# This patch inject a sidecar container which is a HTTP proxy for the 
+const kustomizeAuthProxyPatchTemplate = `# This patch inject a sidecar container which is a HTTP proxy for the
 # controller manager, it performs RBAC authorization against the Kubernetes API using SubjectAccessReviews.
 apiVersion: apps/v1
 kind: Deployment
diff --git a/internal/plugins/helm/v1/scaffolds/templates/role.go b/internal/plugins/helm/v1/scaffolds/templates/role.go
index c726bec50b..3565000e9f 100644
--- a/internal/plugins/helm/v1/scaffolds/templates/role.go
+++ b/internal/plugins/helm/v1/scaffolds/templates/role.go
@@ -248,7 +248,7 @@ type roleDiscoveryInterface interface {
 // discovery API to lookup each resource in the resulting manifest.
 // The role scaffold will have IsClusterScoped=true if the chart lists cluster scoped resources
 func (f *ManagerRoleUpdater) updateForChart(dc roleDiscoveryInterface) {
-	log.Info("Generating RBAC rules")
+	fmt.Println("Generating RBAC rules")
 
 	clusterResourceRules, namespacedResourceRules, err := generateRoleRules(dc, f.Chart)
 	if err != nil {
diff --git a/internal/util/projutil/project_util.go b/internal/util/projutil/project_util.go
index 0e87a51098..ce5409d571 100644
--- a/internal/util/projutil/project_util.go
+++ b/internal/util/projutil/project_util.go
@@ -103,6 +103,7 @@ func CheckProjectRoot() error {
 	return nil
 }
 
+// TODO: remove this (should use os.Getwd() or Config.ProjectName).
 func MustGetwd() string {
 	wd, err := os.Getwd()
 	if err != nil {