diff --git a/.goreleaser.yml b/.goreleaser.yml
index 0b9f86ead345..26ccc7b4680b 100644
--- a/.goreleaser.yml
+++ b/.goreleaser.yml
@@ -32,3 +32,13 @@ after:
     - cmd: |
         npm run format
       dir: docs
+    - cmd: |
+        bash <(curl -s https://raw.githubusercontent.com/ory/ci/master/src/scripts/install/git.sh)
+        git add -A
+        git stash || true
+        git checkout master || true
+        git pull -ff || true
+        git stash pop || true
+        git commit --allow-empty -a -m "autogen(docs): generate and bump docs" || true
+        git push origin HEAD:master || true
+