diff --git a/x-pack/plugins/apm/public/components/app/service_groups/service_group_save/create_button.tsx b/x-pack/plugins/apm/public/components/app/service_groups/service_group_save/create_button.tsx
new file mode 100644
index 000000000000000..e80fae858127104
--- /dev/null
+++ b/x-pack/plugins/apm/public/components/app/service_groups/service_group_save/create_button.tsx
@@ -0,0 +1,47 @@
+/*
+ * Copyright Elasticsearch B.V. and/or licensed to Elasticsearch B.V. under one
+ * or more contributor license agreements. Licensed under the Elastic License
+ * 2.0; you may not use this file except in compliance with the Elastic License
+ * 2.0.
+ */
+import { EuiButton } from '@elastic/eui';
+import { i18n } from '@kbn/i18n';
+import React from 'react';
+import { ServiceGroupsTour } from '../service_groups_tour';
+import { useServiceGroupsTour } from '../use_service_groups_tour';
+
+interface Props {
+  onClick: () => void;
+}
+
+export function CreateButton({ onClick }: Props) {
+  const { tourEnabled, dismissTour } = useServiceGroupsTour('createGroup');
+  return (
+    <ServiceGroupsTour
+      tourEnabled={tourEnabled}
+      dismissTour={dismissTour}
+      title={i18n.translate('xpack.apm.serviceGroups.tour.createGroups.title', {
+        defaultMessage: 'Introducing service groups',
+      })}
+      content={i18n.translate(
+        'xpack.apm.serviceGroups.tour.createGroups.content',
+        {
+          defaultMessage:
+            'Group services together to build curated inventory views that remove noise and simplify investigations across services. Groups are Kibana space-specific and available for any users with appropriate access.',
+        }
+      )}
+    >
+      <EuiButton
+        iconType="plusInCircle"
+        onClick={() => {
+          dismissTour();
+          onClick();
+        }}
+      >
+        {i18n.translate('xpack.apm.serviceGroups.createGroupLabel', {
+          defaultMessage: 'Create group',
+        })}
+      </EuiButton>
+    </ServiceGroupsTour>
+  );
+}
diff --git a/x-pack/plugins/apm/public/components/app/service_groups/service_group_save/edit_button.tsx b/x-pack/plugins/apm/public/components/app/service_groups/service_group_save/edit_button.tsx
new file mode 100644
index 000000000000000..8325ffd40195791
--- /dev/null
+++ b/x-pack/plugins/apm/public/components/app/service_groups/service_group_save/edit_button.tsx
@@ -0,0 +1,47 @@
+/*
+ * Copyright Elasticsearch B.V. and/or licensed to Elasticsearch B.V. under one
+ * or more contributor license agreements. Licensed under the Elastic License
+ * 2.0; you may not use this file except in compliance with the Elastic License
+ * 2.0.
+ */
+import { EuiButton } from '@elastic/eui';
+import { i18n } from '@kbn/i18n';
+import React from 'react';
+import { ServiceGroupsTour } from '../service_groups_tour';
+import { useServiceGroupsTour } from '../use_service_groups_tour';
+
+interface Props {
+  onClick: () => void;
+}
+
+export function EditButton({ onClick }: Props) {
+  const { tourEnabled, dismissTour } = useServiceGroupsTour('editGroup');
+  return (
+    <ServiceGroupsTour
+      tourEnabled={tourEnabled}
+      dismissTour={dismissTour}
+      title={i18n.translate('xpack.apm.serviceGroups.tour.editGroups.title', {
+        defaultMessage: 'Edit this service group',
+      })}
+      content={i18n.translate(
+        'xpack.apm.serviceGroups.tour.editGroups.content',
+        {
+          defaultMessage:
+            'Use the edit option to change the name, query, or details of this service group.',
+        }
+      )}
+    >
+      <EuiButton
+        iconType="pencil"
+        onClick={() => {
+          dismissTour();
+          onClick();
+        }}
+      >
+        {i18n.translate('xpack.apm.serviceGroups.editGroupLabel', {
+          defaultMessage: 'Edit group',
+        })}
+      </EuiButton>
+    </ServiceGroupsTour>
+  );
+}
diff --git a/x-pack/plugins/apm/public/components/app/service_groups/service_group_save/save_button.tsx b/x-pack/plugins/apm/public/components/app/service_groups/service_group_save/save_button.tsx
index 61828e240c20ab6..c0da29625d7ca3b 100644
--- a/x-pack/plugins/apm/public/components/app/service_groups/service_group_save/save_button.tsx
+++ b/x-pack/plugins/apm/public/components/app/service_groups/service_group_save/save_button.tsx
@@ -4,11 +4,11 @@
  * 2.0; you may not use this file except in compliance with the Elastic License
  * 2.0.
  */
-import { EuiButton } from '@elastic/eui';
-import { i18n } from '@kbn/i18n';
 import React, { useState } from 'react';
 import { useAnyOfApmParams } from '../../../../hooks/use_apm_params';
 import { useFetcher } from '../../../../hooks/use_fetcher';
+import { CreateButton } from './create_button';
+import { EditButton } from './edit_button';
 import { SaveGroupModal } from './save_modal';
 
 export function ServiceGroupSaveButton() {
@@ -32,16 +32,18 @@ export function ServiceGroupSaveButton() {
   );
   const savedServiceGroup = data?.serviceGroup;
 
+  function onClick() {
+    setIsModalVisible((state) => !state);
+  }
+
   return (
     <>
-      <EuiButton
-        iconType={isGroupEditMode ? 'pencil' : 'plusInCircle'}
-        onClick={async () => {
-          setIsModalVisible((state) => !state);
-        }}
-      >
-        {isGroupEditMode ? EDIT_GROUP_LABEL : CREATE_GROUP_LABEL}
-      </EuiButton>
+      {isGroupEditMode ? (
+        <EditButton onClick={onClick} />
+      ) : (
+        <CreateButton onClick={onClick} />
+      )}
+
       {isModalVisible && (
         <SaveGroupModal
           savedServiceGroup={savedServiceGroup}
@@ -53,12 +55,3 @@ export function ServiceGroupSaveButton() {
     </>
   );
 }
-
-const CREATE_GROUP_LABEL = i18n.translate(
-  'xpack.apm.serviceGroups.createGroupLabel',
-  { defaultMessage: 'Create group' }
-);
-const EDIT_GROUP_LABEL = i18n.translate(
-  'xpack.apm.serviceGroups.editGroupLabel',
-  { defaultMessage: 'Edit group' }
-);
diff --git a/x-pack/plugins/apm/public/components/app/service_groups/service_groups_list/service_group_card.tsx b/x-pack/plugins/apm/public/components/app/service_groups/service_groups_list/service_group_card.tsx
index 0975bbb4ae3079f..a73b849ee014ee8 100644
--- a/x-pack/plugins/apm/public/components/app/service_groups/service_groups_list/service_group_card.tsx
+++ b/x-pack/plugins/apm/public/components/app/service_groups/service_groups_list/service_group_card.tsx
@@ -18,12 +18,15 @@ import {
   ServiceGroup,
   SERVICE_GROUP_COLOR_DEFAULT,
 } from '../../../../../common/service_groups';
+import { ServiceGroupsTour } from '../service_groups_tour';
+import { useServiceGroupsTour } from '../use_service_groups_tour';
 
 interface Props {
   serviceGroup: ServiceGroup;
   hideServiceCount?: boolean;
   onClick?: () => void;
   href?: string;
+  withTour?: boolean;
 }
 
 export function ServiceGroupsCard({
@@ -31,7 +34,10 @@ export function ServiceGroupsCard({
   hideServiceCount = false,
   onClick,
   href,
+  withTour,
 }: Props) {
+  const { tourEnabled, dismissTour } = useServiceGroupsTour('serviceGroupCard');
+
   const cardProps: EuiCardProps = {
     style: { width: 286, height: 186 },
     icon: (
@@ -69,10 +75,39 @@ export function ServiceGroupsCard({
         )}
       </EuiFlexGroup>
     ),
-    onClick,
+    onClick: () => {
+      dismissTour();
+      if (onClick) {
+        onClick();
+      }
+    },
     href,
   };
 
+  if (withTour) {
+    return (
+      <EuiFlexItem key={serviceGroup.groupName}>
+        <ServiceGroupsTour
+          tourEnabled={tourEnabled}
+          dismissTour={dismissTour}
+          title={i18n.translate(
+            'xpack.apm.serviceGroups.tour.serviceGroups.title',
+            { defaultMessage: 'All services group' }
+          )}
+          content={i18n.translate(
+            'xpack.apm.serviceGroups.tour.serviceGroups.content',
+            {
+              defaultMessage:
+                "Now that you've created a service group, your All services inventory has moved here. This group cannot be edited or removed.",
+            }
+          )}
+        >
+          <EuiCard layout="vertical" {...cardProps} />
+        </ServiceGroupsTour>
+      </EuiFlexItem>
+    );
+  }
+
   return (
     <EuiFlexItem key={serviceGroup.groupName}>
       <EuiCard layout="vertical" {...cardProps} />
diff --git a/x-pack/plugins/apm/public/components/app/service_groups/service_groups_list/service_groups_list.tsx b/x-pack/plugins/apm/public/components/app/service_groups/service_groups_list/service_groups_list.tsx
index 06c138f7f01cd07..224e9822a8b60d2 100644
--- a/x-pack/plugins/apm/public/components/app/service_groups/service_groups_list/service_groups_list.tsx
+++ b/x-pack/plugins/apm/public/components/app/service_groups/service_groups_list/service_groups_list.tsx
@@ -38,6 +38,7 @@ export function ServiceGroupsListItems({ items }: Props) {
         />
       ))}
       <ServiceGroupsCard
+        withTour
         serviceGroup={{
           groupName: i18n.translate(
             'xpack.apm.serviceGroups.list.allServices.name',
diff --git a/x-pack/plugins/apm/public/components/app/service_groups/service_groups_tour.tsx b/x-pack/plugins/apm/public/components/app/service_groups/service_groups_tour.tsx
new file mode 100644
index 000000000000000..0d4f825caefe3aa
--- /dev/null
+++ b/x-pack/plugins/apm/public/components/app/service_groups/service_groups_tour.tsx
@@ -0,0 +1,78 @@
+/*
+ * Copyright Elasticsearch B.V. and/or licensed to Elasticsearch B.V. under one
+ * or more contributor license agreements. Licensed under the Elastic License
+ * 2.0; you may not use this file except in compliance with the Elastic License
+ * 2.0.
+ */
+
+import { EuiButtonEmpty, EuiSpacer, EuiText, EuiTourStep } from '@elastic/eui';
+import { i18n } from '@kbn/i18n';
+import { FormattedMessage } from '@kbn/i18n-react';
+import React from 'react';
+import { ElasticDocsLink } from '../../shared/links/elastic_docs_link';
+
+export type TourType = 'createGroup' | 'editGroup' | 'serviceGroupCard';
+
+interface Props {
+  title: string;
+  content: string;
+  tourEnabled: boolean;
+  dismissTour: () => void;
+  children: React.ReactElement;
+}
+
+export function ServiceGroupsTour({
+  tourEnabled,
+  dismissTour,
+  title,
+  content,
+  children,
+}: Props) {
+  return (
+    <EuiTourStep
+      content={
+        <>
+          <EuiText size="s">{content}</EuiText>
+          <EuiSpacer />
+          <FormattedMessage
+            id="xpack.apm.serviceGroups.tour.content.link"
+            defaultMessage="Learn more in the {docsLink}."
+            values={{
+              docsLink: (
+                <ElasticDocsLink
+                  section="/kibana"
+                  path="/services.html"
+                  target="blank"
+                >
+                  {i18n.translate(
+                    'xpack.apm.serviceGroups.tour.content.link.docs',
+                    {
+                      defaultMessage: 'docs',
+                    }
+                  )}
+                </ElasticDocsLink>
+              ),
+            }}
+          />
+        </>
+      }
+      isStepOpen={tourEnabled}
+      onFinish={() => {}}
+      maxWidth={300}
+      minWidth={300}
+      step={1}
+      stepsTotal={1}
+      title={title}
+      anchorPosition="leftUp"
+      footerAction={
+        <EuiButtonEmpty color="text" size="xs" onClick={dismissTour}>
+          {i18n.translate('xpack.apm.serviceGroups.tour.dismiss', {
+            defaultMessage: 'Dismiss',
+          })}
+        </EuiButtonEmpty>
+      }
+    >
+      {children}
+    </EuiTourStep>
+  );
+}
diff --git a/x-pack/plugins/apm/public/components/app/service_groups/use_service_groups_tour.tsx b/x-pack/plugins/apm/public/components/app/service_groups/use_service_groups_tour.tsx
new file mode 100644
index 000000000000000..ba27b0e2640e8ad
--- /dev/null
+++ b/x-pack/plugins/apm/public/components/app/service_groups/use_service_groups_tour.tsx
@@ -0,0 +1,31 @@
+/*
+ * Copyright Elasticsearch B.V. and/or licensed to Elasticsearch B.V. under one
+ * or more contributor license agreements. Licensed under the Elastic License
+ * 2.0; you may not use this file except in compliance with the Elastic License
+ * 2.0.
+ */
+
+import { useLocalStorage } from '../../../hooks/use_local_storage';
+import { TourType } from './service_groups_tour';
+
+const INITIAL_STATE: Record<TourType, boolean> = {
+  createGroup: true,
+  editGroup: true,
+  serviceGroupCard: true,
+};
+
+export function useServiceGroupsTour(type: TourType) {
+  const [tourEnabled, setTourEnabled] = useLocalStorage(
+    'apm.serviceGroupsTour',
+    INITIAL_STATE
+  );
+
+  return {
+    tourEnabled: tourEnabled[type],
+    dismissTour: () =>
+      setTourEnabled({
+        ...tourEnabled,
+        [type]: false,
+      }),
+  };
+}