diff --git a/src/core-services/product/resolvers/Product/index.js b/src/core-services/product/resolvers/Product/index.js
index 6645670bda7..85bc69b5de6 100644
--- a/src/core-services/product/resolvers/Product/index.js
+++ b/src/core-services/product/resolvers/Product/index.js
@@ -8,7 +8,7 @@ import tags from "./tags.js";
 
 export default {
   _id: (node) => encodeProductOpaqueId(node._id),
-  media: (node, args, context) => getProductMedia(node, context),
+  media: (node, args, context) => getProductMedia(node, args, context),
   metafields: (node) => node.metafields || [],
   shop: resolveShopFromShopId,
   slug: (node) => node.handle,
diff --git a/src/core-services/product/schemas/product.graphql b/src/core-services/product/schemas/product.graphql
index d818e7a4a14..b5a558753c5 100644
--- a/src/core-services/product/schemas/product.graphql
+++ b/src/core-services/product/schemas/product.graphql
@@ -19,7 +19,10 @@ type Product {
   isVisible: Boolean!
 
   "All media for a product"
-  media: [ImageInfo]
+  media(
+    "Determines whether variant media should be included in the product or not"
+    shouldIncludeVariantMedia: Boolean = true
+    ): [ImageInfo]
 
   "The product description to use for page `description` meta element in HTML"
   metaDescription: String
@@ -605,6 +608,7 @@ extend type Query {
 
     "Shop ID"
     shopId: ID!
+
   ): Product
 
   "Query for a list of Products"
diff --git a/src/core-services/product/utils/getProductMedia.js b/src/core-services/product/utils/getProductMedia.js
index d457c5402d3..be52cbdae82 100644
--- a/src/core-services/product/utils/getProductMedia.js
+++ b/src/core-services/product/utils/getProductMedia.js
@@ -3,18 +3,26 @@
  * @method getProductMedia
  * @summary Get an array of ImageInfo objects by Product ID
  * @param {Object} product -  A product of type simple
+ * @param {Boolean} shouldIncludeVariantMedia - Whether to return variant media or not
  * @param {Object} context - The per request context
  * @returns {Promise<Object[]>} Array of ImageInfo objects sorted by priority
  */
-export default async function getProductMedia(product, context) {
+export default async function getProductMedia(product, { shouldIncludeVariantMedia = true }, context) {
   const { Media } = context.collections;
   const { _id: productId, shopId } = product;
+
   if (!Media) return [];
 
+  let includeVariantMedia = {};
+  if (!shouldIncludeVariantMedia) {
+    includeVariantMedia = { "metadata.variantId": null };
+  }
+
   const mediaArray = await Media.find(
     {
       "metadata.shopId": shopId,
       "metadata.productId": productId,
+      ...includeVariantMedia,
       "metadata.workflow": { $nin: ["archived", "unpublished"] }
     },
     {