diff --git a/storage/google/cloud/storage/blob.py b/storage/google/cloud/storage/blob.py
index 8d30a94b600b..d097c5eaafcc 100644
--- a/storage/google/cloud/storage/blob.py
+++ b/storage/google/cloud/storage/blob.py
@@ -12,6 +12,8 @@
 # See the License for the specific language governing permissions and
 # limitations under the License.
 
+# pylint: disable=too-many-lines
+
 """Create / interact with Google Cloud Storage blobs."""
 
 import base64
@@ -73,6 +75,9 @@ class Blob(_PropertyMixin):
     _CHUNK_SIZE_MULTIPLE = 256 * 1024
     """Number (256 KB, in bytes) that must divide the chunk size."""
 
+    _STORAGE_CLASSES = (
+        'STANDARD', 'NEARLINE', 'MULTI_REGIONAL', 'REGIONAL', 'COLDLINE')
+
     def __init__(self, name, bucket, chunk_size=None, encryption_key=None):
         super(Blob, self).__init__(name=name)
 
@@ -852,6 +857,33 @@ def rewrite(self, source, token=None, client=None):
 
         return api_response['rewriteToken'], rewritten, size
 
+    def update_storage_class(self, new_class, client=None):
+        """Update blob's storage class via a rewrite-in-place.
+
+        See:
+        https://cloud.google.com/storage/docs/per-object-storage-class
+
+        :type new_class: str
+        :param new_class: new storage class for the object
+
+        :type client: :class:`~google.cloud.storage.client.Client`
+        :param client: Optional. The client to use.  If not passed, falls back
+                       to the ``client`` stored on the blob's bucket.
+        """
+        if new_class not in self._STORAGE_CLASSES:
+            raise ValueError("Invalid storage class: %s" % (new_class,))
+
+        client = self._require_client(client)
+        headers = _get_encryption_headers(self._encryption_key)
+        headers.update(_get_encryption_headers(
+            self._encryption_key, source=True))
+
+        api_response = client._connection.api_request(
+            method='POST', path=self.path + '/rewriteTo' + self.path,
+            data={'storageClass': new_class}, headers=headers,
+            _target_object=self)
+        self._set_properties(api_response['resource'])
+
     cache_control = _scalar_property('cacheControl')
     """HTTP 'Cache-Control' header for this object.
 
diff --git a/storage/unit_tests/test_blob.py b/storage/unit_tests/test_blob.py
index 9724fd7a4210..f14fc0b2af05 100644
--- a/storage/unit_tests/test_blob.py
+++ b/storage/unit_tests/test_blob.py
@@ -1446,6 +1446,48 @@ def test_rewrite_same_name_no_key_new_key_w_token(self):
         self.assertEqual(
             headers['X-Goog-Encryption-Key-Sha256'], DEST_KEY_HASH_B64)
 
+    def test_update_storage_class_invalid(self):
+        BLOB_NAME = 'blob-name'
+        bucket = _Bucket()
+        blob = self._make_one(BLOB_NAME, bucket=bucket)
+        with self.assertRaises(ValueError):
+            blob.update_storage_class(u'BOGUS')
+
+    def test_update_storage_class_setter_valid(self):
+        from six.moves.http_client import OK
+        BLOB_NAME = 'blob-name'
+        STORAGE_CLASS = u'NEARLINE'
+        RESPONSE = {
+            'resource': {'storageClass': STORAGE_CLASS},
+        }
+        response = ({'status': OK}, RESPONSE)
+        connection = _Connection(response)
+        client = _Client(connection)
+        bucket = _Bucket(client=client)
+        blob = self._make_one(BLOB_NAME, bucket=bucket)
+
+        blob.update_storage_class('NEARLINE')
+
+        self.assertEqual(blob.storage_class, 'NEARLINE')
+
+        kw = connection._requested
+        self.assertEqual(len(kw), 1)
+        self.assertEqual(kw[0]['method'], 'POST')
+        PATH = '/b/name/o/%s/rewriteTo/b/name/o/%s' % (BLOB_NAME, BLOB_NAME)
+        self.assertEqual(kw[0]['path'], PATH)
+        self.assertNotIn('query_params', kw[0])
+        SENT = {'storageClass': STORAGE_CLASS}
+        self.assertEqual(kw[0]['data'], SENT)
+
+        headers = {
+            key.title(): str(value) for key, value in kw[0]['headers'].items()}
+        self.assertNotIn('X-Goog-Copy-Source-Encryption-Algorithm', headers)
+        self.assertNotIn('X-Goog-Copy-Source-Encryption-Key', headers)
+        self.assertNotIn('X-Goog-Copy-Source-Encryption-Key-Sha256', headers)
+        self.assertNotIn('X-Goog-Encryption-Algorithm', headers)
+        self.assertNotIn('X-Goog-Encryption-Key', headers)
+        self.assertNotIn('X-Goog-Encryption-Key-Sha256', headers)
+
     def test_cache_control_getter(self):
         BLOB_NAME = 'blob-name'
         bucket = _Bucket()