diff --git a/WORKSPACE b/WORKSPACE
index e87848b38aa..7b06c7909ba 100644
--- a/WORKSPACE
+++ b/WORKSPACE
@@ -15,8 +15,8 @@ workspace(name = "tf_serving")
 load("//tensorflow_serving:repo.bzl", "tensorflow_http_archive")
 tensorflow_http_archive(
     name = "org_tensorflow",
-    sha256 = "e71b78392f6e75104e7cf1d8349867400f9929cb9ef55ca0ece3f5ada3c2a976",
-    git_commit = "cc2f2f1652d6d8571eb00068fd39b11e88f9bbf8",
+    sha256 = "91b5199308b355947cd4643ca19000f75e1aef9c02dd5c7dc515a7dd5121e9e4",
+    git_commit = "371c061252f993fc48f12a7ab3924debfe637b2a",
 )
 
 # Import all of TensorFlow Serving's external dependencies.
diff --git a/tensorflow_serving/model_servers/BUILD b/tensorflow_serving/model_servers/BUILD
index 179d6e205f1..e1a1d6ffccb 100644
--- a/tensorflow_serving/model_servers/BUILD
+++ b/tensorflow_serving/model_servers/BUILD
@@ -526,7 +526,7 @@ pkg_deb(
     homepage = "https://github.com/tensorflow/serving",
     maintainer = "TensorFlow Serving team",
     package = "tensorflow-model-server",
-    version = "undefined",  # Set when releasing a new version of TensorFlow Serving (e.g. 1.0.0).
+    version = "2.10.0-rc0",  # Set when releasing a new version of TensorFlow Serving (e.g. 1.0.0).
 )
 
 # Build with '-c opt'
@@ -537,5 +537,5 @@ pkg_deb(
     homepage = "https://github.com/tensorflow/serving",
     maintainer = "TensorFlow Serving team",
     package = "tensorflow-model-server-universal",
-    version = "undefined",  # Set when releasing a new version of TensorFlow Serving (e.g. 1.0.0).
+    version = "2.10.0-rc0",  # Set when releasing a new version of TensorFlow Serving (e.g. 1.0.0).
 )
diff --git a/tensorflow_serving/model_servers/version.h b/tensorflow_serving/model_servers/version.h
index 5506eba2537..18108a6e462 100644
--- a/tensorflow_serving/model_servers/version.h
+++ b/tensorflow_serving/model_servers/version.h
@@ -22,12 +22,12 @@ limitations under the License.
 #define TF_MODELSERVER_STR_HELPER(x) #x
 #define TF_MODELSERVER_STR(x) TF_MODELSERVER_STR_HELPER(x)
 
-#define TF_MODELSERVER_MAJOR_VERSION 0
-#define TF_MODELSERVER_MINOR_VERSION 0
+#define TF_MODELSERVER_MAJOR_VERSION 2
+#define TF_MODELSERVER_MINOR_VERSION 10
 #define TF_MODELSERVER_PATCH_VERSION 0
 // TF_MODELSERVER_VERSION_SUFFIX is non-empty for pre-releases
 // (e.g. "-alpha", "-alpha.1", "-beta", "-rc", "-rc.1")
-#define TF_MODELSERVER_VERSION_SUFFIX ""
+#define TF_MODELSERVER_VERSION_SUFFIX "-rc0"
 
 #ifndef TF_MODELSERVER_VERSION_NO_META
 // TF_MODELSERVER_BUILD_TAG can be set to be nightly for nightly builds
diff --git a/tensorflow_serving/tools/pip_package/setup.py b/tensorflow_serving/tools/pip_package/setup.py
index 972c9a5c383..68a9853bbb0 100644
--- a/tensorflow_serving/tools/pip_package/setup.py
+++ b/tensorflow_serving/tools/pip_package/setup.py
@@ -31,9 +31,9 @@
 DOCLINES = __doc__.split('\n')
 
 # Set when releasing a new version of TensorFlow Serving (e.g. 1.0.0).
-_VERSION = '0.0.0'
+_VERSION = '2.10.0-rc0'
 # Have this by default be open; releasing a new version will lock to TF version
-_TF_VERSION = '>=1.2.0,<3'
+_TF_VERSION = '>=2.10.0-rc0,<3'
 _TF_VERSION_SANITIZED = _TF_VERSION.replace('-', '')
 
 project_name = 'tensorflow-serving-api'