diff --git a/docs/changelog/2942.feature.rst b/docs/changelog/2942.feature.rst
new file mode 100644
index 000000000..271ee78ca
--- /dev/null
+++ b/docs/changelog/2942.feature.rst
@@ -0,0 +1,5 @@
+Make --hashseed default to PYTHONHASHSEED, if defined - by :user:`paravoid`.
+The main motivation for this is to able to set the hash seed when building the
+documentation with "tox -e docs", and thus avoid embedding a random value in
+the tox documentation for --help. This caused documentation builds to fail to
+build reproducibly.
diff --git a/src/tox/session/cmd/run/common.py b/src/tox/session/cmd/run/common.py
index f61a45a4f..25894ed58 100644
--- a/src/tox/session/cmd/run/common.py
+++ b/src/tox/session/cmd/run/common.py
@@ -135,6 +135,11 @@ def __call__(
                         raise ArgumentError(self, str(exc)) from exc
                 setattr(namespace, self.dest, result)
 
+        if os.environ.get("PYTHONHASHSEED", "random") != "random":
+            hashseed_default = int(os.environ["PYTHONHASHSEED"])
+        else:
+            hashseed_default = random.randint(1, 1024 if sys.platform == "win32" else 4294967295)  # noqa: S311
+
         parser.add_argument(
             "--hashseed",
             metavar="SEED",
@@ -142,7 +147,7 @@ def __call__(
             "[1, 4294967295] ([1, 1024] on Windows). Passing 'noset' suppresses this behavior.",
             action=SeedAction,
             of_type=Optional[int],
-            default=random.randint(1, 1024 if sys.platform == "win32" else 4294967295),  # noqa: S311
+            default=hashseed_default,
             dest="hash_seed",
         )
     parser.add_argument(
diff --git a/tests/tox_env/python/test_python_api.py b/tests/tox_env/python/test_python_api.py
index a3a619276..159d9d772 100644
--- a/tests/tox_env/python/test_python_api.py
+++ b/tests/tox_env/python/test_python_api.py
@@ -2,6 +2,7 @@
 
 import sys
 from typing import TYPE_CHECKING, Callable
+from unittest.mock import patch
 
 import pytest
 
@@ -220,6 +221,38 @@ def test_python_set_hash_seed_incorrect(tox_project: ToxProjectCreator) -> None:
     assert "tox run: error: argument --hashseed: invalid literal for int() with base 10: 'ok'" in result.err
 
 
+def test_python_use_hash_seed_from_env(tox_project: ToxProjectCreator) -> None:
+    ini = "[testenv]\npackage=skip"
+    with patch.dict("os.environ", {"PYTHONHASHSEED": "13"}):
+        result = tox_project({"tox.ini": ini}).run("c", "-e", "py", "-k", "setenv")
+        result.assert_success()
+        assert "PYTHONHASHSEED=13" in result.out
+
+
+def test_python_hash_seed_from_env_random(tox_project: ToxProjectCreator) -> None:
+    ini = "[testenv]\npackage=skip"
+    with patch.dict("os.environ", {"PYTHONHASHSEED": "random"}):
+        result = tox_project({"tox.ini": ini}).run("c", "-e", "py", "-k", "setenv")
+        result.assert_success()
+        assert "PYTHONHASHSEED=" in result.out
+
+
+def test_python_hash_seed_from_env_and_override(tox_project: ToxProjectCreator) -> None:
+    ini = "[testenv]\npackage=skip\ncommands=python -c 'import os; print(os.environ.get(\"PYTHONHASHSEED\"))'"
+    with patch.dict("os.environ", {"PYTHONHASHSEED": "14"}):
+        result = tox_project({"tox.ini": ini}).run("r", "-e", "py", "--hashseed", "15")
+        result.assert_success()
+        assert result.out.splitlines()[1] == "15"
+
+
+def test_python_hash_seed_from_env_and_disable(tox_project: ToxProjectCreator) -> None:
+    ini = "[testenv]\npackage=skip\ncommands=python -c 'import os; print(os.environ.get(\"PYTHONHASHSEED\"))'"
+    with patch.dict("os.environ", {"PYTHONHASHSEED": "16"}):
+        result = tox_project({"tox.ini": ini}).run("r", "-e", "py", "--hashseed", "notset")
+        result.assert_success()
+        assert result.out.splitlines()[1] == "None"
+
+
 @pytest.mark.parametrize("in_ci", [True, False])
 def test_list_installed_deps(in_ci: bool, tox_project: ToxProjectCreator, mocker: MockerFixture) -> None:
     mocker.patch("tox.session.cmd.run.common.is_ci", return_value=in_ci)