diff --git a/README.md b/README.md
index 6a89ffd..c30864a 100644
--- a/README.md
+++ b/README.md
@@ -15,7 +15,7 @@ A collection of useful JUnit rules from Unruly's codebases
 </dependency>
 ```
 
-## Ignore tests until a certain date.
+## Ignore tests until a certain date or datetime.
 
 This allows you to write an acceptance/integration test before implementing a feature, and integrate it into your codebase before the implementation is complete.
 
@@ -27,6 +27,12 @@ IgnoreUntilRule rule = new IgnoreUntilRule();
 @Test
 public void example_test_ignored_until_a_date() {
 
+}
+
+@IgnoreUntil("2014-10-30T17:30:00")
+@Test
+public void example_test_ignored_until_a_datetime() {
+
 }
 ```
 
diff --git a/src/main/java/co/unruly/junit/IgnoreUntilRule.java b/src/main/java/co/unruly/junit/IgnoreUntilRule.java
index 33048ac..bd200ba 100644
--- a/src/main/java/co/unruly/junit/IgnoreUntilRule.java
+++ b/src/main/java/co/unruly/junit/IgnoreUntilRule.java
@@ -5,11 +5,15 @@
 import org.junit.rules.TestRule;
 import org.junit.runner.Description;
 import org.junit.runners.model.Statement;
+import java.util.regex.Pattern;
 
 import static org.joda.time.format.DateTimeFormat.forPattern;
 
 public class IgnoreUntilRule implements TestRule {
 
+    private static final Pattern DATE_REGEX =     Pattern.compile("\\d{4}-\\d{2}-\\d{2}");
+    private static final Pattern DATETIME_REGEX = Pattern.compile("\\d{4}-\\d{2}-\\d{2}T\\d{2}:\\d{2}:\\d{2}");
+
     @Override
     public Statement apply(Statement base, Description description) {
 
@@ -24,13 +28,22 @@ public Statement apply(Statement base, Description description) {
         }
 
         String ignoreUntilDate = ignoreUntil.value();
-
-        DateTime annotationDate = forPattern("yyyy-MM-dd").parseDateTime(ignoreUntilDate);
+        DateTime annotationDate = parseDateTime(ignoreUntilDate);
 
         return annotationDate.isAfterNow() ? new AlwaysPassesStatement() : base;
 
     }
 
+    private DateTime parseDateTime(String datetime) {
+        if (DATE_REGEX.matcher(datetime).matches()) {
+            return forPattern("yyyy-MM-dd").parseDateTime(datetime);
+        } else if (DATETIME_REGEX.matcher(datetime).matches()) {
+            return forPattern("yyyy-MM-dd'T'HH:mm:ss").parseDateTime(datetime);
+        } else {
+            throw new IllegalArgumentException("Please provide correct datetime pattern, one of: \nyyyy-MM-dd\nyyyy-MM-ddTHH:mm:ss");
+        }
+    }
+
     public static class AlwaysPassesStatement extends Statement {
         @Override
         public void evaluate() throws Throwable {
diff --git a/src/test/java/co/unruly/junit/IgnoreUntilRuleTest.java b/src/test/java/co/unruly/junit/IgnoreUntilRuleTest.java
index a91e658..a6529ff 100644
--- a/src/test/java/co/unruly/junit/IgnoreUntilRuleTest.java
+++ b/src/test/java/co/unruly/junit/IgnoreUntilRuleTest.java
@@ -20,6 +20,8 @@ public class IgnoreUntilRuleTest {
     @Mock Statement mockStatement;
     @Mock IgnoreUntil mockIgnoreUntilAnnotation;
     @Mock Description mockDescription;
+    private final static String DATE_PATTERN = "yyyy-MM-dd";
+    private final static String DATETIME_PATTERN = "yyyy-MM-dd'T'HH:mm:ss";
 
     @InjectMocks
     IgnoreUntilRule rule = new IgnoreUntilRule();
@@ -27,13 +29,40 @@ public class IgnoreUntilRuleTest {
     @Test
     public void shouldReturnOriginalStatementIfAnnotationNotPresent() {
         when(mockDescription.getAnnotation(IgnoreUntil.class)).thenReturn(null);
+        assertEquals(mockStatement, rule.apply(mockStatement, mockDescription));
+    }
+
+    @Test(expected = IllegalArgumentException.class)
+    public void shouldThrowExceptionIfDateTimeFormatInvalid() {
+        when(mockDescription.getAnnotation(IgnoreUntil.class)).thenReturn(mockIgnoreUntilAnnotation);
+        when(mockIgnoreUntilAnnotation.value()).thenReturn("invalid");
+
+        rule.apply(mockStatement, mockDescription);
+    }
+
+    @Test
+    public void shouldReturnOriginalStatementIfIgnoreUntilDateTimeIsInThePast() {
+        String oneSecondBefore = new DateTime().minusSeconds(1).toString(DATETIME_PATTERN);
+
+        when(mockDescription.getAnnotation(IgnoreUntil.class)).thenReturn(mockIgnoreUntilAnnotation);
+        when(mockIgnoreUntilAnnotation.value()).thenReturn(oneSecondBefore);
 
         assertEquals(mockStatement, rule.apply(mockStatement, mockDescription));
     }
 
+    @Test
+    public void shouldReturnAlwaysPassesStatementIfIgnoreUntilDateTimeIsInTheFuture() {
+        String oneSecondLater = new DateTime().plusSeconds(1).toString(DATETIME_PATTERN);
+
+        when(mockDescription.getAnnotation(IgnoreUntil.class)).thenReturn(mockIgnoreUntilAnnotation);
+        when(mockIgnoreUntilAnnotation.value()).thenReturn(oneSecondLater);
+
+        assertTrue(rule.apply(mockStatement, mockDescription) instanceof IgnoreUntilRule.AlwaysPassesStatement);
+    }
+
     @Test
     public void shouldReturnOriginalStatementIfIgnoreUntilDateIsInThePast() {
-        String twoDaysAgo = new DateTime().minusDays(2).toString("yyyy-MM-dd");
+        String twoDaysAgo = new DateTime().minusDays(2).toString(DATE_PATTERN);
 
         when(mockDescription.getAnnotation(IgnoreUntil.class)).thenReturn(mockIgnoreUntilAnnotation);
         when(mockIgnoreUntilAnnotation.value()).thenReturn(twoDaysAgo);
@@ -41,9 +70,19 @@ public void shouldReturnOriginalStatementIfIgnoreUntilDateIsInThePast() {
         assertEquals(mockStatement, rule.apply(mockStatement, mockDescription));
     }
 
+    @Test
+    public void shouldReturnOriginalStatementIfIgnoreUntilDateSameAsCurrentDate() {
+        String sameDay = new DateTime().toString(DATE_PATTERN);
+
+        when(mockDescription.getAnnotation(IgnoreUntil.class)).thenReturn(mockIgnoreUntilAnnotation);
+        when(mockIgnoreUntilAnnotation.value()).thenReturn(sameDay);
+
+        assertEquals(mockStatement, rule.apply(mockStatement, mockDescription));
+    }
+
     @Test
     public void shouldReturnAlwaysPassesStatementIfIgnoreUntilDateIsInTheFuture() {
-        String tomorrow = new DateTime().plusDays(1).toString("yyyy-MM-dd");
+        String tomorrow = new DateTime().plusDays(1).toString(DATE_PATTERN);
 
         when(mockDescription.getAnnotation(IgnoreUntil.class)).thenReturn(mockIgnoreUntilAnnotation);
         when(mockIgnoreUntilAnnotation.value()).thenReturn(tomorrow);