diff --git a/apischema/conversions/__init__.py b/apischema/conversions/__init__.py
index 36994591..d66ecd74 100644
--- a/apischema/conversions/__init__.py
+++ b/apischema/conversions/__init__.py
@@ -2,6 +2,7 @@
     "AnyConversion",
     "Conversion",
     "LazyConversion",
+    "as_names",
     "as_str",
     "dataclass_input_wrapper",
     "dataclass_model",
@@ -15,6 +16,7 @@
 
 from .conversions import AnyConversion, Conversion, LazyConversion
 from .converters import (
+    as_names,
     as_str,
     deserializer,
     inherited_deserializer,
diff --git a/apischema/conversions/converters.py b/apischema/conversions/converters.py
index 9964dbe5..328b53ed 100644
--- a/apischema/conversions/converters.py
+++ b/apischema/conversions/converters.py
@@ -2,6 +2,9 @@
 import warnings
 from collections import defaultdict
 from dataclasses import replace
+from enum import Enum
+from functools import partial
+from types import new_class
 from typing import (
     Callable,
     Dict,
@@ -22,6 +25,7 @@
     resolve_conversion,
 )
 from apischema.conversions.utils import Converter, is_convertible
+from apischema.type_names import type_name
 from apischema.types import AnyType
 from apischema.typing import is_type_var
 from apischema.utils import (
@@ -244,10 +248,31 @@ def inherited_deserializer(method=None, **kwargs):
     return InheritedDeserializer(method, **kwargs)
 
 
-Cls = TypeVar("Cls", bound=Type)
+Cls = TypeVar("Cls", bound=type)
 
 
 def as_str(cls: Cls) -> Cls:
     deserializer(Conversion(cls, source=str))
     serializer(Conversion(str, source=cls))
     return cls
+
+
+EnumCls = TypeVar("EnumCls", bound=Type[Enum])
+
+
+def as_names(cls: EnumCls, aliaser: Callable[[str], str] = lambda s: s) -> EnumCls:
+    # Enum requires to call namespace __setitem__
+    def exec_body(namespace: dict):
+        for elt in cls:  # type: ignore
+            namespace[elt.name] = aliaser(elt.name)
+
+    if not issubclass(cls, Enum):
+        raise TypeError("as_names must be called with Enum subclass")
+    name_cls = type_name(None)(
+        new_class(cls.__name__, (str, Enum), exec_body=exec_body)
+    )
+    deserializer(Conversion(partial(getattr, cls), source=name_cls, target=cls))
+    serializer(
+        Conversion(lambda obj: getattr(name_cls, obj.name), source=cls, target=name_cls)
+    )
+    return cls
diff --git a/docs/conversions.md b/docs/conversions.md
index 29600bc2..2b752939 100644
--- a/docs/conversions.md
+++ b/docs/conversions.md
@@ -174,6 +174,14 @@ A common pattern of conversion concerns class having a string constructor and a
 !!! note
     Previously mentioned standard types are handled by *apischema* using `as_str`.
 
+## Use `Enum` names
+
+`Enum` subclasses are (de)serialized using values. However, you may want to use enumeration names instead, that's why *apischema* provides `apischema.conversion.as_names` to decorate `Enum` subclasses.
+
+```python
+{!as_names.py!}
+```
+
 ## Object deserialization — transform function into a dataclass deserializer
 
 `apischema.objects.object_deserialization` can convert a function into a new function taking a unique parameter, a dataclass whose fields are mapped from the original function parameters.
diff --git a/docs/data_model.md b/docs/data_model.md
index d91dca67..e6ae7250 100644
--- a/docs/data_model.md
+++ b/docs/data_model.md
@@ -71,7 +71,8 @@ They correpond to JSON *object* and are serialized to `dict`.
 
 `enum.Enum` subclasses, `typing.Literal`
 
-For `Enum`, this is the value and not the attribute name that is serialized
+!!! warning
+    `Enum` subclasses are (de)serialized using **values**, not names. *apischema* also provides a [conversion](conversions.md#using-enum-names) to use names instead.
 
 #### Typing facilities
 
diff --git a/examples/as_names.py b/examples/as_names.py
new file mode 100644
index 00000000..de581576
--- /dev/null
+++ b/examples/as_names.py
@@ -0,0 +1,24 @@
+from enum import Enum
+
+from apischema import deserialize, serialize
+from apischema.conversions import as_names
+from apischema.json_schema import deserialization_schema, serialization_schema
+
+
+@as_names
+class MyEnum(Enum):
+    FOO = object()
+    BAR = object()
+
+
+assert deserialize(MyEnum, "FOO") == MyEnum.FOO
+assert serialize(MyEnum, MyEnum.FOO) == "FOO"
+assert (
+    deserialization_schema(MyEnum)
+    == serialization_schema(MyEnum)
+    == {
+        "$schema": "http://json-schema.org/draft/2019-09/schema#",
+        "type": "string",
+        "enum": ["FOO", "BAR"],
+    }
+)