The purpose of this page is to consolidate information which is currently distributed across various GitHub issues, company blogs, social posts, etc. The usefulness of this page depends on testers sharing information and updates.
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Not a complete list. Participants are strongly encouraged to share their activities and insights publicly for the benefit of the broader community, but sharing is voluntary and therefore this page is not expected to reflect all activity.
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Not evaluative. The purpose of this page is to consolidate links to information published by Privacy Sandbox participants. Editors will review submissions for relevance and to ensure general conformance to the guidelines above, but are not evaluating or endorsing the information provided.
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Editors will regularly review and approve submissions that meet the guidelines below. If you believe that an error has been submitted, please create an issue in the Topics API repository with the words ‘[Tester List’] in the subject and the Editors will respond in short order.
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Enter information on behalf of your own organization.
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Do not share test results or other detailed information inline; instead link to GitHub issues or other public pages for elaboration and discussion.
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Table fields:
- Company/Party: The organization directly conducting tests or analysis.
- Role in Testing: Organization’s role with respect to testing the Topics API. For example, SSP, DSP, Publisher, Advertiser, etc.
- Est. Testing Timeframe: Expected start and duration of tests, if known.
- [Optional] Link to Testing Plan and/or Learnings: Link to GitHub issues, blog posts or other public information. This could include plans for upcoming tests, or insights and summaries from completed tests.
- [Optional] How to Contact You: For example, a website form or reply on a GitHub issue.
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On the Topics GitHub page, navigate to the document in the main table called ‘topics-tester-list.md’ (If you can read this sentence then you have already completed this step!)
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Click the ‘pencil’ icon on the right side to edit the appropriate table and add your information
- Use the | to make sure that the information that you provide correctly shows up in each cell
- After you select ‘Propose changes’ an editor will review and publish your updates in the coming days.
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You can find additional details here for editing tables in GitHub.
| Company / Party | Role in testing | Est. Testing Timeframe | Link to testing plan and/or learnings | How to contact you |
|---|---|---|---|---|
| CafeMedia | Advertising service | duration of Origin Trial | coming soon | [email protected] |
| SMN | DSP | no later than January 31, 2024 | [email protected] | |
| Criteo | DSP | Started in 2022, long term commitment | [email protected] | |
| Criteo | SSP | From December 2023 to 2024 | [email protected] | |
| Teads | DSP | March 15th 2024 - May 15th 2024 | [email protected] | |
| Teads | SSP | March 15th 2024 - May 15th 2024 | [email protected] | |
| Retargetly | Ad Tech | [email protected] | ||
| UOL ADTECH | Serv de Pubicidade | [email protected] | ||
| Tail by TOTVS | CDP | [email protected] | ||
| CyberAgent(Dynalyst) | DSP | no later than January 31, 2024 | [email protected] | |
| Google Ad Manager + AdSense (including with Authorized Buyers) | SSP | Testing ongoing | Publishers (Ad Manager) Publishers (AdSense) Authorized Buyers (DSPs) |
Publishers with questions should reach out via their account manager directly, or via our support channels. Authorized Buyers who’d like to participate in Topics testing can sign up here to be included. |
| Google Ads + Display & Video 360 | DSP | 2022-2023 | Help Center Article IBA Test Results Integration Guide for SSPs |
Advertisers with questions can reach out via their account manager directly, or via this form. |
| GMO AD Marketing | DSP/SSP... | [email protected] | ||
| MicroAd | SSP & DSP | [email protected] | ||
| Blendee | SSP & DSP | [email protected] | ||
| Nexxen (Unruly/Tremor/Amobee) | SSP | Feb 1st 2024 - May 15th 2024 | coming soon | [email protected] |
| Nexxen (Unruly/Tremor/Amobee) | DSP | Q2-Q3 2024 | coming soon | [email protected] |
| RTB House | DSP | [email protected] | ||
| PubMatic | SSP | Testing in progress | [email protected] | |
| Adform | DSP | Beginning January 1, 2024 | [email protected] | |
| Seedtag | SSP | January 2024 | coming soon | [email protected] |
| Index Exchange | SSP | By January 31, 2024 | coming soon | [email protected] |
| NextRoll | DSP | 2024-01-30 | coming soon | [email protected] |
| Triplelift | SSP | 2024-01-31 | [email protected] | |
| Yahoo Inc | DSP | beginning 15 Jan 2024 | [email protected] | |
| OpenX | SSP | 2023-09-01 | [email protected] | |
| Magnite | SSP | January 2024 | [email protected] | |
| Adlook (subsidiary of RTB House) | DSP | Continuous testing ongoing; long term commitment. | [email protected] | |
| Globo | Adtech | Continuous testing | [email protected] | |
| adstir | SSP | 2024 Q1 - | [email protected] | |
| Bypass | DSP | 2024 Q1 - | [email protected] |
Companies who may be interested in participating in tests and early adoption opportunities provided by ad tech companies.
| Company / Party | Role (publisher/sellside, advertiser/buyside, etc.) | Additional details about your interest (Optional) | How to contact you |
|---|---|---|---|
| Mail Metro Media | Publisher | [email protected] | |
| CNN Brasil | Publisher | [email protected] | |
| Media Figaro | Publisher | [email protected] | |
| Vocento | Publisher | [email protected] | |
| Clarin | Publisher | [email protected] | |
| Terra Networks | Publisher | [email protected] | |
| Prisma Media | Publisher | [email protected] | |
| Caracol Television | Publisher | [email protected] | |
| OLX Brasil | Publisher | [email protected] | |
| Globo | Publisher | [email protected] | |
| Schibsted | Publisher | [email protected] | |
| A Gazeta | Publisher | [email protected] |