Example:
<?xml version="1.0" encoding="utf-8"?>
<rss version="2.0" xmlns:sparkle="http://www.andymatuschak.org/xml-namespaces/sparkle" xmlns:dc="http://purl.org/dc/elements/1.1/">
<channel>
<title>Sparkle Test App Changelog</title>
<language>en</language>
<item>
<title>Version 2.0</title>
<sparkle:version>2.0</sparkle:version>
<description>
<![CDATA[
<ul>
<li>Lorem ipsum dolor sit amet, consectetur adipiscing elit.</li>
<li>Suspendisse sed felis ac ante ultrices rhoncus. Etiam quis elit vel nibh placerat facilisis in id leo.</li>
<li>Vestibulum nec tortor odio, nec malesuada libero. Cras vel convallis nunc.</li>
<li>Suspendisse tristique massa eget velit consequat tincidunt. Praesent sodales hendrerit pretium.</li>
</ul>
]]>
</description>
<enclosure sparkle:os="android" url="https://play.google.com/store/apps/details?id=com.sample.app" />
</item>
</channel>
</rss>
Apple store urls doc:
https://developer.apple.com/library/archive/qa/qa1633/_index.html
Android store
https://play.google.com/store/apps/details?id=com.contaazul.mobile.pro.ca_mobile_pro
market://details?id=com.contaazul.mobile.pro.ca_mobile_pro // em uso
iOS store
itms-apps://apps.apple.com/us/app/conta-azul-de-bolso/id1567614314 // em uso
https://apps.apple.com/br/app/conta-azul-de-bolso/id1567614314
https://apps.apple.com/us/app/conta-azul-de-bolso/id1567614314