Batteries included R library for product price sensitivity analytics, based on van Westendorp's methodology (1976). Analyze and visualize outcomes of survey data from your target audience to determine pricing optima during the design phase of your product development.
For an end to end guide on how to use this library, please consult the example script which includes example data.
References:
- A new approach to study consumer perception of price (van Westendorp, 1976)