Docs cleanup

[dbeatty10]

This is a:

• documentation update
• bug fix with no breaking changes
• new functionality
• a breaking change

All pull requests from community contributors should target the main branch (default).

Description & motivation

The docs were out-of-date in a few areas:

• GitHub URLs referring to fishtown-analytics org
• name of default branch
• other little bits

So this was a quick pass at cleaning up some areas. It was not fully comprehensive; I left a TODO regarding updating RELEASE.md.

Checklist

None of the following items were applicable in this case:

• I have updated the README.md (if applicable)
• I have added tests & descriptions to my models (and macros if applicable)
• I have added an entry to CHANGELOG.md (if applicable)

[joellabes]

Wonderful improvements! Thank you 🙏

The only 🚩 is that the changelog's URLs seem to have been incorrectly find-and-replaced

[joellabes]

This file's URLs look pretty busted (two github.com references, dbt-utils-analytics) - did a find and replace go awry?

Beside that, I'm not averse to old changelog entries using the old format - I wouldn't have brought it up if the switch had been clean, but since it's not I wanted to point out that reverting the file was also a valid option - these links were accurate at the time they were built, and are basically read-only, and will continue to resolve in the right place.

[dbeatty10]

Thank you for noticing that find-and-replace gone awry! 👀 💪

Will make this update and re-request your review.

Agreed that the old URLs should continue to resolve just fine. I'd still prefer to update all references of "github.com/fishtown-analytics" to "github.com/dbt-labs/dbt-utils" so that it's clear during any grep operation that the repo is up-to-date and fully reflects the org name change.

[joellabes]

GOOD