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<title>How to Effectively Use Instagram Stories Highlights | Sprout Social</title>
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<path fill="currentColor" d="M0 464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48V192H0v272zm320-196c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zM192 268c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zM64 268c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12H76c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12H76c-6.6 0-12-5.4-12-12v-40zM400 64h-48V16c0-8.8-7.2-16-16-16h-32c-8.8 0-16 7.2-16 16v48H160V16c0-8.8-7.2-16-16-16h-32c-8.8 0-16 7.2-16 16v48H48C21.5 64 0 85.5 0 112v48h448v-48c0-26.5-21.5-48-48-48z"></path>
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</a>
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<div class="relative-l my-auto w-100p w-auto-l
bl-l b--neutral-600-l ">
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id="header-nav-login"
class="button-reset c--text-inverse c--text-l fw-bold inline-flex items-center justify-between ml400-l pa400 pa0-l w-100p w-auto-l"
title="Open Login Menu"
aria-controls="header-nav-login-modal"
aria-expanded="false"
aria-label="Open Login Menu"
>
<span class="f300 f400-m f300-l ">Login</span>
<span class="rotate-caret ml300" >
<svg
class="h400 h350-l"
height="10"
role="img"
viewBox="0 0 320 512"
width="16"
xmlns="http://www.w3.org/2000/svg"
aria-hidden="true"
focusable="false"
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<path fill="currentColor" d="M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z"></path>
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id="header-nav-login-modal"
class="dn"
>
<div class="login-modal pointer-events-all absolute-l bg--neutral-0-l mt400-l pl600 pl0-l pb450 pb0-l right0-l w-100p w425-l">
<a
aria-label="Sprout Social Login"
class="c--text-inverse c--text-l flex fw-bold-l hover-bg--neutral-200-l hover-no-underline items-center justify-between py350 pa400-l w-100p"
href="https://app.sproutsocial.com/dashboard/"
rel="noopener noreferrer"
target="_blank"
title="Sprout Social Login"
<div class="flex items-center">
<svg xmlns="http://www.w3.org/2000/svg" width="20" height="20"
<path d="M9 3a4.8 4.8 0 0 0-4.8 4.8v8.9a.3.3 0 0 0 .5.2l2.6-2.6h3.4a4.8 4.8 0 0 0 4.8-4.8V3z" fill="#5ec85f"></path>
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</div>
<svg
class="dn dib-l"
height="16"
role="img"
viewBox="0 0 256 512"
width="16"
xmlns="http://www.w3.org/2000/svg"
title="Sprout Social Login"
aria-labelledby="fa_angle_right_1972451065"
>
<title id="fa_angle_right_1972451065">Sprout Social Login</title>
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<a
aria-label="Employee Advocacy Login"
class="c--text-inverse c--text-l flex fw-bold-l hover-bg--neutral-200-l hover-no-underline items-center justify-between py350 pa400-l w-100p"
href="https://advocacy.sproutsocial.com/login"
rel="noopener noreferrer"
target="_blank"
title="Employee Advocacy Login"
<div class="flex items-center">
<span class="f300 f400-m f300-l ml300">Employee Advocacy<span class="screenreader"> Login</span></span>
</div>
<svg
class="dn dib-l"
height="16"
role="img"
viewBox="0 0 256 512"
width="16"
xmlns="http://www.w3.org/2000/svg"
title="Employee Advocacy Login"
aria-labelledby="fa_angle_right_1428975114"
>
<title id="fa_angle_right_1428975114">Employee Advocacy Login</title>
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<a class="dn db-l hover-no-underline bg--primary c--neutral-0 ml400 px350 py450 py300-l fw-bold tc wsnw js-track__topNavCTA" href="/pricing/">
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Email
<a
aria-label="Schedule a demo"
class="c--link-white c--link-dark-l dn mr400-l inline-flex-l items-center hover-no-underline"
href="/demo/"
title="Schedule a demo"
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<svg
class="h400-l"
height="14"
role="img"
viewBox="0 0 448 512"
width="16"
xmlns="http://www.w3.org/2000/svg"
aria-hidden="true"
focusable="false"
>
<path fill="currentColor" d="M0 464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48V192H0v272zm320-196c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zM192 268c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zM64 268c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12H76c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12H76c-6.6 0-12-5.4-12-12v-40zM400 64h-48V16c0-8.8-7.2-16-16-16h-32c-8.8 0-16 7.2-16 16v48H160V16c0-8.8-7.2-16-16-16h-32c-8.8 0-16 7.2-16 16v48H48C21.5 64 0 85.5 0 112v48h448v-48c0-26.5-21.5-48-48-48z"></path>
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<ul class="flex flex-auto flex-column flex-row-l flex-wrap-l list pl0 w-100p w-auto-l ">
<li class="flex items-center mr400">
<a class="flex" href="https://sproutsocial.com/insights/">
<span class="screenreader">Blog Home</span>
<span class="button-reset dn-l fw-bold inline-flex items-center justify-between mr400-l pa400 px200-l relative w-100p w-auto-l wsnw">
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</span>
<svg
class="c--primary dn db-l"
height="16"
role="img"
viewBox="0 0 576 512"
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aria-hidden="true"
focusable="false"
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<li class="flex flex-column items-center mt0 relative w-100p w-auto-ns">
<button
id="header-nav-social-media"
class="button-reset fw-bold inline-flex items-center justify-between mr400-l pa400 px200-l relative w-100p w-auto-l wsnw"
title="Open Social Media menu"
aria-controls="header-nav-social-media-id"
aria-expanded="false"
aria-label="Open Social Media menu"
>
<span class="f300 f400-m f300-l ">Social Media</span>
<span
class="rotate-caret ml300"
>
<svg
class="h400 h350-l"
height="10"
role="img"
viewBox="0 0 320 512"
width="16"
xmlns="http://www.w3.org/2000/svg"
aria-hidden="true"
focusable="false"
>
<path fill="currentColor" d="M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z"></path>
</svg>
</span>
</button>
<div
aria-labelledby="header-nav-social-media"
class="dn"
id="header-nav-social-media-id"
role="region"
<div class="pointer-events-none absolute-l left0 overflow-hidden pa400-l pt0-l ml-400-l mr-400-l top-100p w450-l z8">
<div class="pointer-events-all b--neutral-200-l br--bottom br600 bt-l bg--blue-1100 bg--neutral-0-l c--text-inverse f300 flex flex-column pb450 pl600 pl0-l py350-l shadow200-l tl">
<a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f300-l " href="/insights/social-strategy/"
<span class="wsnw">Strategy</span>
<a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f300-l " href="/insights/social-trends/"
<span class="wsnw">Trends</span>
<a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f300-l " href="/insights/analytics/"
<span class="wsnw">Analytics</span>
<a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f300-l " href="/insights/social-listening/"
<span class="wsnw">Listening</span>
<a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f300-l " href="/insights/engagement/"
<span class="wsnw">Engagement</span>
<a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f300-l " href="/insights/community-management/"
<span class="wsnw">Community Management</span>
<a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f300-l " href="/insights/customer-care/"
<span class="wsnw">Customer Care</span>
<a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f300-l " href="https://sproutsocial.com/insights/social-commerce-and-ecommerce/"
<span class="wsnw">Commerce</span>
<a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f300-l " href="/insights/social-media-scheduling/"
<span class="wsnw">Scheduling</span>
<a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f300-l " href="/insights/advertising/"
<span class="wsnw">Advertising</span>
<a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f300-l " href="/insights/advocacy/"
<span class="wsnw">Employee Advocacy</span>
<a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f300-l " href="/insights/team-collaboration/"
<span class="wsnw">Team Collaboration</span>
<a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-semibold c--text-inverse c--link-l hover-bg--neutral-100-l px450 f300 f400-m f300-l " href="/insights/all-social-media/"
<span class="wsnw">All Social Media</span>
<div class="dn db-l mt0">
<button
class="button-reset flex items-center pa0 ma0 py300"
aria-controls="header-nav-search"
aria-label="Open simple search form"
>
<svg
class="mr200"
height="16"
role="img"
viewBox="0 0 512 512"
width="16"
xmlns="http://www.w3.org/2000/svg"
aria-hidden="true"
focusable="false"
>
<path fill="currentColor" d="M505 442.7L405.3 343c-4.5-4.5-10.6-7-17-7H372c27.6-35.3 44-79.7 44-128C416 93.1 322.9 0 208 0S0 93.1 0 208s93.1 208 208 208c48.3 0 92.7-16.4 128-44v16.3c0 6.4 2.5 12.5 7 17l99.7 99.7c9.4 9.4 24.6 9.4 33.9 0l28.3-28.3c9.4-9.4 9.4-24.6.1-34zM208 336c-70.7 0-128-57.2-128-128 0-70.7 57.2-128 128-128 70.7 0 128 57.2 128 128 0 70.7-57.2 128-128 128z"></path>
</svg>
Search
</button>
<div
id="header-nav-search"
aria-labelledby="header-nav-search-label"
class="dn"
role="region"
>
<div class="pointer-events-none absolute-l b--neutral-200-l bt-l c--text-dark left0 pb400-l overflow-hidden-l top-100p w-100p z8">
<div class="bg--neutral-0 shadow200-l">
<div class="pointer-events-all mw900 mx-auto py650-l relative">
<button
class="button-reset absolute mt300 right0 top0 js-sprout-nav-close"
aria-label="Close simple search form"
>
<svg
class="c--text-dark"
height="18"
role="img"
viewBox="0 0 320 512"
width="18"
xmlns="http://www.w3.org/2000/svg"
aria-hidden="true"
focusable="false"
>
<path fill="currentColor" d="M207.6 256l107.72-107.72c6.23-6.23 6.23-16.34 0-22.58l-25.03-25.03c-6.23-6.23-16.34-6.23-22.58 0L160 208.4 52.28 100.68c-6.23-6.23-16.34-6.23-22.58 0L4.68 125.7c-6.23 6.23-6.23 16.34 0 22.58L112.4 256 4.68 363.72c-6.23 6.23-6.23 16.34 0 22.58l25.03 25.03c6.23 6.23 16.34 6.23 22.58 0L160 303.6l107.72 107.72c6.23 6.23 16.34 6.23 22.58 0l25.03-25.03c6.23-6.23 6.23-16.34 0-22.58L207.6 256z"></path>
</svg>
</button>
<div class="c--text-inverse c--text-l f300 mw700 mx-auto">
<p id="header-nav-search-label" class="fw-extrabold f600 mb300">Search the Blog</p>
<div class="mt0 relative">
<form id="header-nav-search-form-desktop" action="https://sproutsocial.com/insights/" novalidate="novalidate" class="flex">
<input
name="s"
type="text"
class="pl500 js-search-field"
placeholder="What are you searching for?" />
<button class="button-reset bg--primary c--neutral-0 db fw-bold ml400 mx350 px600 py300 tc">
Search
</button>
</form>
<div class="pointer-events-none absolute flex h-100p items-center left0 px350 top0">
<svg
class="c--text-dark"
height="16"
role="img"
viewBox="0 0 512 512"
width="16"
xmlns="http://www.w3.org/2000/svg"
aria-hidden="true"
focusable="false"
>
<path fill="currentColor" d="M505 442.7L405.3 343c-4.5-4.5-10.6-7-17-7H372c27.6-35.3 44-79.7 44-128C416 93.1 322.9 0 208 0S0 93.1 0 208s93.1 208 208 208c48.3 0 92.7-16.4 128-44v16.3c0 6.4 2.5 12.5 7 17l99.7 99.7c9.4 9.4 24.6 9.4 33.9 0l28.3-28.3c9.4-9.4 9.4-24.6.1-34zM208 336c-70.7 0-128-57.2-128-128 0-70.7 57.2-128 128-128 70.7 0 128 57.2 128 128 0 70.7-57.2 128-128 128z"></path>
</svg>
</div>
</div>
</div>
</div>
</div>
</div>
<div class="relative-l my-auto w-100p w-auto-l
bl-l b--neutral-600-l dn-l ">
<button
id="header-nav-login-mobile"
class="button-reset c--text-inverse c--text-l fw-bold inline-flex items-center justify-between ml400-l pa400 pa0-l w-100p w-auto-l"
title="Open Login Menu"
aria-controls="header-nav-login-mobile-modal"
aria-expanded="false"
aria-label="Open Login Menu"
>
<span class="f300 f400-m f300-l ">Login</span>
<span class="rotate-caret ml300" >
<svg
class="h400 h350-l"
height="10"
role="img"
viewBox="0 0 320 512"
width="16"
xmlns="http://www.w3.org/2000/svg"
aria-hidden="true"
focusable="false"
>
<path fill="currentColor" d="M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z"></path>
</svg>
</span>
</button>
<div
id="header-nav-login-mobile-modal"
class="dn"
>
<div class="login-modal pointer-events-all absolute-l bg--neutral-0-l mt400-l pl600 pl0-l pb450 pb0-l right0-l w-100p w425-l">
<a
aria-label="Sprout Social Login"
class="c--text-inverse c--text-l flex fw-bold-l hover-bg--neutral-200-l hover-no-underline items-center justify-between py350 pa400-l w-100p"
href="https://app.sproutsocial.com/dashboard/"
rel="noopener noreferrer"
target="_blank"
title="Sprout Social Login"
<div class="flex items-center">
<svg xmlns="http://www.w3.org/2000/svg" width="20" height="20"
<path d="M9 3a4.8 4.8 0 0 0-4.8 4.8v8.9a.3.3 0 0 0 .5.2l2.6-2.6h3.4a4.8 4.8 0 0 0 4.8-4.8V3z" fill="#5ec85f"></path>
<path fill="#1da554" d="M7.3 14.3H5l1.5.9 1-1z"></path>
<path fill="#34b45a" d="M15.5 3H9v6.5L15.5 3z"></path>
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<path fill="#79da6c" d="M15.5 3L9 9.5h6.5V3z"></path>
<span class="f300 f400-m f300-l ml300">Sprout Social<span class="screenreader"> Login</span></span>
</div>
<svg
class="dn dib-l"
height="16"
role="img"
viewBox="0 0 256 512"
width="16"
xmlns="http://www.w3.org/2000/svg"
title="Sprout Social Login"
aria-labelledby="fa_angle_right_902572016"
>
<title id="fa_angle_right_902572016">Sprout Social Login</title>
<path fill="currentColor" d="M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z"></path>
</svg>
<a
aria-label="Employee Advocacy Login"
class="c--text-inverse c--text-l flex fw-bold-l hover-bg--neutral-200-l hover-no-underline items-center justify-between py350 pa400-l w-100p"
href="https://advocacy.sproutsocial.com/login"
rel="noopener noreferrer"
target="_blank"
title="Employee Advocacy Login"
<div class="flex items-center">
<span class="f300 f400-m f300-l ml300">Employee Advocacy<span class="screenreader"> Login</span></span>
</div>
<svg
class="dn dib-l"
height="16"
role="img"
viewBox="0 0 256 512"
width="16"
xmlns="http://www.w3.org/2000/svg"
title="Employee Advocacy Login"
aria-labelledby="fa_angle_right_2015237068"
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<header><div class="mw900 mx-auto w-100p"><div class="f300 f200-l px450 px350-l w-100p"><div class="dn-p"><nav class="Post-breadcrumbs fw-bold pb450 pt500" aria-label="Breadcrumbs"><span><span><a href="https://sproutsocial.com/insights/">Sprout Blog</a> / <span><a href="https://sproutsocial.com/insights/all-platforms/">All Networks</a> / <span><a href="https://sproutsocial.com/insights/instagram/">Instagram</a></span></nav></div><h1>How to effectively use Instagram Stories Highlights</h1></div></div><div class="flex mw900 mx-auto w-100p"><div class="f300 f200-l flex items-center px450 px350-l py500 w-100p"><a href="https://sproutsocial.com/insights/author/chloe/"
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But with Stories lasting only 24 hours, it seems like a lot of work to create content visible for a short period of time.</p>This is where your Instagram Stories Highlights come in. Instagram Highlights allow you to save and categorize your Stories on your profile so followers new and old can still view and interact with past Stories, well after that first 24 hours expire.
Throughout this article, we’ll do a deeper dive into what Instagram Stories Highlights are and how they work, as well as how you can use this feature for your business.
Instagram Stories Highlights are categorized Stories that have been saved to a user’s profile so they are accessed beyond the 24 hours from posting.
Take a look at the Instagram Stories Highlights on Sprout Social’s Instagram feed:
When Sprout’s social team shares Instagram Stories, they’re able to save them into these different highlight categories. By doing so, viewers can access exactly the types of content they’re most interested in viewing.
Plus, this elongates the life of a Story, and they keep collecting views, clicks and replies way past the initial 24-hour expiration date.
So how can you get started creating your own Instagram Stories Highlights?
The process is simple. The more complicated part is determining what each of your Highlight categories should actually be. Consider the different types of content you share on your Instagram Stories. Can that be broken down into different sections?
Popular options might be:
- Behind-the-scenes
- Meet the team
- Reviews
- Blog
- Products/Services
- Events
Create a list that makes sense for your business before you start creating the actual Highlights.
If you’ve never created any Highlights before, head over to your profile and tap on the small dropdown arrow next to Story Highlights view the full feature:
Click the circle with the plus sign that says New to start creating your first Highlight. You’ll see your Stories archive appear so that you can choose photos and videos you’ve shared in the past to add to your new Highlight.
Keep in mind that these will now reappear on your profile (they will not reappear as new Stories), so make sure they’re good ones that you want your audience to still have access to.
Once you’ve selected all of the relevant Stories to this new Highlights category, tap Next to add your title:
From here, you can also edit your Stories Highlight cover either by repositioning the image from one of your Stories or uploading a photo. We’ll talk more about this a little bit later.
Now that you have this exciting new feature at your fingertips, it’s time to decide how best to use it. We have 10 ideas for how you can maximize your Instagram Highlights’ potential.
One of the best ways to use your Story Highlights is to show off your different products or collections.
Consider creating a Highlight for each major facet of your business, or take a page out of Grove Collaborative’s book and create a Highlight for “Shop” that showcases their product varieties.
You can also combine two of Instagram’s features and showcase one product at a time, then link to it using Instagram Shopping so your customers can easily purchase it for themselves. Or use a link sticker that sends customers to the product or collection landing page.
Another great way to use your Stories Highlights is to store company announcements. It’s helpful to have these accessible well after the initial announcement so new customers can see all of the milestones your company has hit.
We see a great example of this from Freddy’s Frozen Custard, where they have a Highlight specifically for sharing all of their new locations.
Call this Highlight “News” or “Happenings” so your audience can easily tell what to expect.
One thing you should be doing on your Instagram Stories regularly is sharing links — or at the very least promotional graphics — for your blog content and other educational resources like ebooks, podcasts, videos, etc.
This will look different depending on your business and industry. For example, a SaaS company might share tips on using their software along with links to recent blog posts.
A gym, like Equinox Fitness, might share workout routines or healthy recipes.
It all depends on what kinds of helpful resources your specific audience would most like to see from you.
Instagram Story Highlights are also perfect for promoting upcoming or recurring events in order to increase the number of registrants or attendees, as well as events that your business participated in.
Below, we see an example of the latter from Nature’s Path, an organic food company that participated in the 2019 Global #ClimateStrike in support of the climate youth movement. They have a Highlight all about the #ClimateStrike events, sharing photos and videos of their team participating across major cities in Canada and the United States.
Sharing events that your company hosts and/or attends is a great way to show what your company is all about. As an always organic and environmentally-friendly food company, it makes sense that Nature’s Path would share that their team is in support of climate change advocacy.
Consider creating an “FAQ” Story Highlight for any Stories you’ve created answering customer questions. You can use the “Question” sticker to get questions coming in, before either recording yourself answering or simply typing the answer out on top of a photo or blank background.
Highlighting happy customers whenever you have the chance is always a good idea. If you have anyone on the fence about working with or buying from your business, showcasing positive reviews and testimonials can help them make a decision and bite the bullet.
You can share videos of customers talking about their experience with your business, or you can create branded graphics with reviews left online that share positive moments and experiences your customers have had.
Sometimes your Instagram Stories have no aim other than to simply engage your followers. Using stickers like polls and questions can be a great way to engage followers temporarily, but those only last the same 24 hours that an initial Story does.
Instead, take a page out of Whataburger’s book. They have a Highlight category called “Just for fun,” where they share engaging content like these Stories below.
By sharing quizzes and coloring book pages, Whataburger is taking customer engagement to a whole new level.
What can you learn from this example? How can you turn your Stories content into fun games that your audience will enjoy?
When you’re starting a new marketing campaign, consider including Instagram Story Highlights. Create a Highlight category specifically for your campaign, and save any related Story to that Highlight so it’ll last throughout the span of the overall campaign.
Using your Stories Highlights is another great way to build employee advocacy and introduce your team to your customers. This tactic works for both small and large businesses and is a great way to humanize your company and build more personal online relationships.
Schedule employee takeovers where they post their day-to-day tasks to your Stories. Ask them to record short videos introducing themselves and talking about their role at your company, or share photos and quick Q&As with your audience.
Check in with which employees are comfortable with being featured online before you begin this campaign.
Our last tip is to brand your Highlight covers so that they match your profile and help to build overall brand strength and equity online. There are a few different ways that you can do this.
First, and probably the most simple, is just using high-quality photos as each of the covers as we see on regularly on Instagram.
Another option is to use your brand colors along with icons or words that represent that Highlight cover. We’ve got a great example from Nature’s Path to represent this.
The last example is basic but effective. Instead of creating photos or graphics, simply use a variety of blank colors that match your brand. The Sill uses a number of pastels that still enforce brand recognition as their Highlight covers.
Think about the visuals that your brand tends to lean towards. You want to make sure the Stories Highlight cover design you choose makes sense for your business and the graphics it creates.
Ready to start creating your own Story Highlight categories? Start thinking about which categories make the most sense for your business based on the strategies outlined throughout this article. Then make sure you’re constantly measuring their performance by checking out your Instagram Stories analytics.
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