rpm-package make target is broken in v0.55.0 release

[mike-kingsbury]

Describe the bug
rpm-package make target is broken in v0.55.0 release.

Steps to reproduce
make rpm-package

What did you expect to see?
A generated RPM pacakge.

What did you see instead?

[mike@fedora opentelemetry-collector-contrib ((tracegen/v0.55.0))]$ make rpm-package
go: downloading go.opentelemetry.io/collector v0.55.0
go: downloading github.com/aws/aws-sdk-go v1.44.47
... (lots more download of go dependencies)....
make otelcontribcol-linux_amd64
make[1]: Entering directory '/home/mike/dev/opentelemetry-collector-contrib'
make[1]: *** No rule to make target 'otelcontribcol-linux_amd64'.  Stop.
make[1]: Leaving directory '/home/mike/dev/opentelemetry-collector-contrib'
make: *** [Makefile:334: rpm-package] Error 2

What version did you use?
v0.55.0

What config did you use?
Config: (e.g. the yaml config file)
default.

Environment
Fedora 36

Additional context
n/a