This is an unofficial Adform tracking tag for the Google Tag Manager Community Template Gallery. Please raise an issue if you find any bugs or have a question!
You can change the default domain of the server (usually track.adform.net) to suit your own needs. Do not change this if you were not explicitly asked to!
This is the Adform client ID, also referred to as pm.
This is the name of the tracking point, also referred to as pagename. You can set this to a specific string, but it is recommended to either use URL path or custom pagenames when tracking across multiple pages.
{{Page Path}} can be used and will generate a tracking point for each page the tag is fired on. You might want to exclude pages which should not be tracked when using the All Pages trigger.
You can track custom variables such as sales, order ids, product names or other custom values in addition to the default values.
You can use a variable which returns an Object to track custom variables. Any other type than Object is discarded.
This is helpful when you need to include product data on certain pages, simply return the values you need on the product pages and undefined on the rest.
In addition to a variable, you can also use a table to track custom variables.
Tells Adform which character to use to split up the pagename. The default value is the pipe character |.