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+> * 原文地址：[Designing Sound and Silence](https://medium.com/google-design/designing-sound-and-silence-1b9674301ec1)
+> * 原文作者：[Conor O'Sullivan](https://medium.com/@conoros)
+> * 译文出自：[掘金翻译计划](https://github.com/xitu/gold-miner)
+> * 本文永久链接：[https://github.com/xitu/gold-miner/blob/master/TODO1/designing-sound-and-silence.md](https://github.com/xitu/gold-miner/blob/master/TODO1/designing-sound-and-silence.md)
+> * 译者：
+> * 校对者：
+
+# Designing Sound and Silence
+
+> Introducing Google’s first-ever public guidelines for designing product sounds
+
+Humans constantly experience sound, even while we sleep. Our brains are very good at background listening and deciding when to pay attention (or not). Yet so much of the information we try to convey in today’s product design is visual and screen-based. Investing in sound and haptic design is a great opportunity — not only to communicate more effectively, but to offset some of the demands we place on the visual domain, to another sensory channel.
+
+![](https://cdn-images-1.medium.com/max/6002/1*nQ84iSly5nrDkiNjPgHyUQ.png)
+
+I’ve spent 20 years designing sounds for products (including [Motorola’s HELLOMOTO ringtone](https://soundcloud.com/musicandsound/moto-ringtone), [Xbox Console sounds](https://soundcloud.com/musicandsound/sets/xbox-sounds), and [Google’s “G” sounds](https://design.google/library/sound-and-vision/)) and gained valuable insight into how good use of sound can enhance the design of emerging technologies. I also discovered that when it comes to creating sounds for consumer products, **silence design** is just as important as sound design. By emphasizing the concept of silence design, I’m not suggesting we never design sound again; sounds are hugely important. However, product designers need to rethink how to use sound — not just on an individual basis — but how sounds are orchestrated and come together for the end listener. A sound designer should strive to create a soundscape that feels like an honest expression of the product, with sounds that enhance the flow of interaction, and by using sound judiciously.
+
+Think of designing silence as the visual equivalent of using negative space.
+
+At Google, we’ve put together our learnings on sound design for anyone to apply, in the first-ever [Material Sound guidelines](https://material.io/design/sound/about-sound.html). These guidelines provide best practices for how we use — and don’t use — sound to create experiences that feel like a natural part of the product, enhance user interactions, and contextually grab the listener’s ear. In my experience, the best way to understand and experience the power of sound design is by trying sounds out, auditioning sound with visuals to hear what it adds to the design, and using the guiding principles we’ve provided to keep the sound creation process on track. With that in mind, we’ve also included a set of [downloadable sounds](http://material.io/design/sound/sound-resources.html) for designers to effortlessly start using in products.
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+Designing sound and silence not only empowers teams to compose a well-tempered product, but fosters a more sensory user experience — that starts by listening.
+
+***
+
+Sound good? Explore Google’s [Material Sound guidelines](https://material.io/design/sound/about-sound.html) for more.
+
+> 如果发现译文存在错误或其他需要改进的地方，欢迎到 [掘金翻译计划](https://github.com/xitu/gold-miner) 对译文进行修改并 PR，也可获得相应奖励积分。文章开头的 **本文永久链接** 即为本文在 GitHub 上的 MarkDown 链接。
+
+---
+
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