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Added support for Google Analytics 4 Enhanced eCommerce (#3198)
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Co-authored-by: Fabrizio Balliano <[email protected]>
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@discountscott @fballiano
discountscott and fballiano authored May 18, 2023
1 parent 6b08b60 commit 12aab25
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Showing 3 changed files with 207 additions and 24 deletions.
189 changes: 165 additions & 24 deletions app/code/core/Mage/GoogleAnalytics/Block/Ga.php
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Original file line number Diff line number Diff line change
Expand Up @@ -197,36 +197,177 @@ protected function _getOrdersTrackingCodeUniversal()
*/
protected function _getOrdersTrackingCodeAnalytics4()
{
$result = [];
$request = $this->getRequest();
$moduleName = $request->getModuleName();
$controllerName = $request->getControllerName();

//purchase events
$orderIds = $this->getOrderIds();
if (empty($orderIds) || !is_array($orderIds)) {
return '';
if (!empty($orderIds) && is_array($orderIds)) {
$collection = Mage::getResourceModel('sales/order_collection')
->addFieldToFilter('entity_id', ['in' => $orderIds]);
/** @var Mage_Sales_Model_Order $order */
foreach ($collection as $order) {
$orderData = [
'currency' => $order->getBaseCurrencyCode(),
'transaction_id' => $order->getIncrementId(),
'value' => number_format($order->getBaseGrandTotal(), 2),
'coupon' => strtoupper($order->getCouponCode()),
'shipping' => number_format($order->getBaseShippingAmount(), 2),
'tax' => number_format($order->getBaseTaxAmount(), 2),
'items' => []
];

/** @var Mage_Sales_Model_Order_Item $item */
foreach ($order->getAllVisibleItems() as $item) {
$orderData['items'][] = [
'item_id' => $item->getSku(),
'item_name' => $item->getName(),
'quantity' => $item->getQtyOrdered(),
'price' => $item->getBasePrice(),
'discount' => $item->getBaseDiscountAmount()
];
}
$result[] = "gtag('event', 'purchase', " . json_encode($orderData, JSON_THROW_ON_ERROR) . ");";
}
}
$collection = Mage::getResourceModel('sales/order_collection')
->addFieldToFilter('entity_id', ['in' => $orderIds]);
$result = [];
/** @var Mage_Sales_Model_Order $order */
foreach ($collection as $order) {
$orderData = [
'currency' => $order->getBaseCurrencyCode(),
'transaction_id' => $order->getIncrementId(),
'value' => number_format($order->getBaseGrandTotal(), 2),
'coupon' => strtoupper($order->getCouponCode()),
'shipping' => number_format($order->getBaseShippingAmount(), 2),
'tax' => number_format($order->getBaseTaxAmount(), 2),
'items' => []

//Begin advanced eCommerce events
//product page
if ($moduleName == 'catalog' && $controllerName == 'product') {
$productViewed = Mage::registry('current_product');
$eventData = [];
$eventData['currency'] = Mage::app()->getStore()->getCurrentCurrencyCode();
$eventData['value'] = number_format($productViewed->getFinalPrice(), 2);
$eventData['items'] = [];
$eventData['items'][] = [
'id' => $productViewed->getSku(),
'name' => $productViewed->getName(),
'list_name' => 'Product Detail Page',
'brand' => $productViewed->getAttributeText('manufacturer'),
'category' => 'Products',
'price' => number_format($productViewed->getFinalPrice(), 2),
];

/** @var Mage_Sales_Model_Order_Item $item */
foreach ($order->getAllVisibleItems() as $item) {
$orderData['items'][] = [
'item_id' => $item->getSku(),
'item_name' => $item->getName(),
'quantity' => $item->getQtyOrdered(),
'price' => $item->getBasePrice(),
'discount' => $item->getBaseDiscountAmount()
$result[] = "gtag('event', 'view_item', " . json_encode($eventData, JSON_THROW_ON_ERROR) . ");";
}

//category page
elseif ($moduleName == 'catalog' && $controllerName == 'category') {
$layer = Mage::getSingleton('catalog/layer');
$category = $layer->getCurrentCategory();
$productCollection = clone $layer->getProductCollection();
$toolbarBlock = Mage::app()->getLayout()->getBlock('product_list_toolbar');
$pageSize = $toolbarBlock->getLimit();
$currentPage = $toolbarBlock->getCurrentPage();
if ($pageSize !== 'all') {
$productCollection->setPageSize($pageSize)->setCurPage($currentPage);
}
$eventData = [];
$eventData['currency'] = Mage::app()->getStore()->getCurrentCurrencyCode();
$eventData['value'] = 0.00;
$eventData['item_list_id'] = 'category_'.$category->getUrlKey();
$eventData['item_list_name'] = $category->getName();
$eventData['items'] = [];

foreach ($productCollection as $productViewed) {
$eventData['items'][] = [
'id' => $productViewed->getSku(),
'name' => $productViewed->getName(),
'list_name' => 'Product Detail Page',
'brand' => $productViewed->getAttributeText('manufacturer'),
'category' => 'Products',
'price' => number_format($productViewed->getFinalPrice(), 2),
];
$eventData['value'] += $productViewed->getFinalPrice();
}
$eventData['value'] = number_format($eventData['value'], 2);
$result[] = "gtag('event', 'view_item_list', " . json_encode($eventData, JSON_THROW_ON_ERROR) . ");";
}

//cart
elseif ($moduleName == 'checkout' && $controllerName == 'cart') {
$removedProduct = Mage::getSingleton('core/session')->getRemovedProductCart();
if ($removedProduct) {
$_removedProduct = Mage::getModel('catalog/product')->load($removedProduct);
$eventData = [];
$eventData['currency'] = Mage::app()->getStore()->getCurrentCurrencyCode();
$eventData['value'] = number_format($_removedProduct->getFinalPrice(), 2);
$eventData['items'] = [];
$eventData['items'][] = [
'id' => $_removedProduct->getSku(),
'name' => $_removedProduct->getName(),
'list_name' => 'Product Detail Page',
'brand' => $_removedProduct->getAttributeText('manufacturer'),
'category' => 'Products',
'price' => number_format($_removedProduct->getFinalPrice(), 2),
];
$result[] = "gtag('event', 'remove_from_cart', " . json_encode($eventData, JSON_THROW_ON_ERROR) . ");";
Mage::getSingleton('core/session')->unsRemovedProductCart();
}

$addedProduct = Mage::getSingleton('core/session')->getAddedProductCart();
if ($addedProduct) {
$_addedProduct = Mage::getModel('catalog/product')->load($addedProduct);
$eventData = [];
$eventData['currency'] = Mage::app()->getStore()->getCurrentCurrencyCode();
$eventData['value'] = number_format($_addedProduct->getFinalPrice(), 2);
$eventData['items'] = [];
$eventData['items'][] = [
'id' => $_addedProduct->getSku(),
'name' => $_addedProduct->getName(),
'list_name' => 'Product Detail Page',
'brand' => $_addedProduct->getAttributeText('manufacturer'),
'category' => 'Products',
'price' => number_format($_addedProduct->getFinalPrice(), 2),
];
$result[] = "gtag('event', 'add_to_cart', " . json_encode($eventData, JSON_THROW_ON_ERROR) . ");";
Mage::getSingleton('core/session')->unsAddedProductCart();
}

$productCollection = Mage::getSingleton('checkout/session')->getQuote()->getAllVisibleItems();
$eventData = [];
$eventData['currency'] = Mage::app()->getStore()->getCurrentCurrencyCode();
$eventData['value'] = 0.00;
$eventData['items'] = [];

foreach ($productCollection as $productInCart) {
$eventData['items'][] = [
'id' => $productInCart->getSku(),
'name' => $productInCart->getName(),
'list_name' => 'Product Detail Page',
'brand' => $productInCart->getAttributeText('manufacturer'),
'category' => 'Products',
'price' => number_format($productInCart->getFinalPrice(), 2),
];
$eventData['value'] += $productInCart->getFinalPrice();
}
$eventData['value'] = number_format($eventData['value'], 2);
$result[] = "gtag('event', 'view_cart', " . json_encode($eventData, JSON_THROW_ON_ERROR) . ");";
}

//begin checkout
elseif ($moduleName == 'checkout' && $controllerName == 'onepage') {
$productCollection = Mage::getSingleton('checkout/session')->getQuote()->getAllVisibleItems();
$eventData = [];
$eventData['currency'] = Mage::app()->getStore()->getCurrentCurrencyCode();
$eventData['value'] = 0.00;
$eventData['items'] = [];

foreach ($productCollection as $productInCart) {
$eventData['items'][] = [
'id' => $productInCart->getSku(),
'name' => $productInCart->getName(),
'list_name' => 'Product Detail Page',
'brand' => $productInCart->getAttributeText('manufacturer'),
'category' => 'Products',
'price' => number_format($productInCart->getFinalPrice(), 2),
];
$eventData['value'] += $productInCart->getFinalPrice();
}
$result[] = "gtag('event', 'purchase', " . json_encode($orderData, JSON_THROW_ON_ERROR) . ");";
$eventData['value'] = number_format($eventData['value'], 2);
$result[] = "gtag('event', 'begin_checkout', " . json_encode($eventData, JSON_THROW_ON_ERROR) . ");";
}
return implode("\n", $result);
}
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26 changes: 26 additions & 0 deletions app/code/core/Mage/GoogleAnalytics/Model/Observer.php
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Original file line number Diff line number Diff line change
Expand Up @@ -49,4 +49,30 @@ public function setGoogleAnalyticsOnOrderSuccessPageView(Varien_Event_Observer $
$block->setOrderIds($orderIds);
}
}

/**
* Add 'removed item' from cart into session for GA4 block to render event on cart view
*
* @param Varien_Event_Observer $observer
*/
public function removeItemFromCartGoogleAnalytics(Varien_Event_Observer $observer)
{
$productRemoved = $observer->getEvent()->getQuoteItem()->getProduct();
if ($productRemoved) {
Mage::getSingleton('core/session')->setRemovedProductCart($productRemoved->getId());
}
}

/**
* Add 'added item' to cart into session for GA4 block to render event on cart view
*
* @param Varien_Event_Observer $observer
*/
public function addItemToCartGoogleAnalytics(Varien_Event_Observer $observer)
{
$productAdded = $observer->getEvent()->getQuoteItem()->getProduct();
if ($productAdded) {
Mage::getSingleton('core/session')->setAddedProductCart($productAdded->getId());
}
}
}
16 changes: 16 additions & 0 deletions app/code/core/Mage/GoogleAnalytics/etc/config.xml
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Expand Up @@ -72,6 +72,22 @@
</googleanalytics_order_success>
</observers>
</checkout_multishipping_controller_success_action>
<sales_quote_remove_item>
<observers>
<googleanalytics_remove_item>
<class>googleanalytics/observer</class>
<method>removeItemFromCartGoogleAnalytics</method>
</googleanalytics_remove_item>
</observers>
</sales_quote_remove_item>
<sales_quote_add_item>
<observers>
<googleanalytics_add_item>
<class>googleanalytics/observer</class>
<method>addItemToCartGoogleAnalytics</method>
</googleanalytics_add_item>
</observers>
</sales_quote_add_item>
</events>
<layout>
<updates>
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